| "New Normal" | ||||
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| Single by Khalid | ||||
| Released | July 21, 2021 | |||
| Genre | ||||
| Length | 3:18 | |||
| Label | RCA | |||
| Songwriter(s) | ||||
| Producer(s) |
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| Khalid singles chronology | ||||
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| Music video | ||||
| "New Normal" on YouTube | ||||
"New Normal" is a song by American singer-songwriter Khalid, released through RCA Records on July 21, 2021. The song was produced by John Hill, Active Child, and Blanda. [1]
Khalid told press that the inspiration of "New Normal" comes from "the pandemic and the emotional toll that quarantine took on me and my friends". [2] Khalid also told Rolling Stone that he started to write the song in the beginning of the COVID-19 pandemic and it "was my way of coping with the misunderstanding" and he also felt that it shows who he is as a person and "it just embodies hope for the outcome of our future". He also explained his inspiration for the song:
Around this time last year, I was super fascinated and gravitated towards space. I was watching this comet by the name of Neowise last year, and space travel is something I've always been interested in as well. And I've been going through the motions of understanding this new, postmodern future that's coming together, especially when it comes down to technology – it's something that really excites me. [3]
On July 8, 2021, Khalid announced the song along with its cover art and release date. He performed it live for the Virgin Galactic Unity 22 Spaceflight Launch on July 11, 2021. "New Normal" has been described as a "groovy, moody pop-R&B" song. [4]
The official music video premiered alongside the song on July 21, 2021. It shows a reference to Silicon Valley and shows a bunch of modern items, such as "skyscraper gardens, autonomous vehicles, drone deliveries, and smart homes". The music video also shows Khalid's PlayStation 5. Andrew J. Hawkins of The Verge described the song "as smooth and breezy as a summer afternoon, which is weird because the video that accompanies the track is pretty much a venture capitalist's dream come true". [5]
Credits adapted from Tidal. [6]
| Chart (2021) | Peak position |
|---|---|
| Australia (ARIA) [7] | 87 |
| Canada (Canadian Hot 100) [8] | 69 |
| Global 200 ( Billboard ) [9] | 120 |
| Ireland (IRMA) [10] | 88 |
| New Zealand Hot Singles (RMNZ) [11] | 8 |
| Sweden (Sverigetopplistan) [12] | 62 |
| US Bubbling Under Hot 100 Singles ( Billboard ) [13] | 2 |
| US Rhythmic ( Billboard ) [14] | 35 |
| Region | Date | Format(s) | Label | Ref. |
|---|---|---|---|---|
| Various | July 21, 2021 | RCA | [15] | |
| United States | August 3, 2021 | Contemporary hit radio | [16] | |
| Rhythmic contemporary radio | [17] |
Khalid Donnel Robinson is an American singer-songwriter from El Paso, Texas. He signed with Courtney Stewart's Right Hand Music Group, an imprint of RCA Records to release his 2016 debut single, "Location" and its 2017 follow-up, "Young Dumb & Broke." Both songs peaked within the top 20 of the Billboard Hot 100, received diamond certifications by the Recording Industry Association of America (RIAA), and preceded the release of his debut studio album, American Teen (2017). Met with critical and commercial success, it received quadruple platinum certification by the RIAA and was nominated for Best Urban Contemporary Album at the 60th Annual Grammy Awards.
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