Nonverbal influence

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Nonverbal influence is the act of affecting or inspiring change in others' behaviors and attitudes through tone of voice or body language and other nonverbal cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. [1] Many individuals instinctively associate persuasion with verbal messages. Nonverbal influence emphasizes the persuasive power and influence of nonverbal communication. Nonverbal influence includes appeals to attraction, similarity and intimacy. [1]

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Nonverbal influence also speaks to social influence. Normal social influence research focuses on words or linguistic choices and scripts in order to effect a certain level of influence on a communication receiver or individual when in engaging in the act of inspiring change in a behavior or preconceived attitude. This focus on the verbal messaging without including the nonverbal aspects has also resulted in a lack of empirical data on the relationship between nonverbal communication and influence strategies. [2]

Attraction

Attraction, which refers to interpersonal attraction, is a positive attitude that corresponds with a likelihood to respond to another in a positive manner. [3] [4] Carl Hovland argued that one of the three main classes of stimuli that determines the success of persuasive attempts is the observable characteristics of the source of the message. [1] Messages that originate from a physically attractive person are agreed upon by scholars to be more persuasive than messages coming from average looking or unattractive sources. [1] An appeal to attraction can occur in advance of any verbal message. The level of persuasion via attractiveness can vary from one audience to another significantly. The persuasive power of attractiveness can even be counterintuitive. Attractiveness can be more persuasive than argument quality or trustworthiness. [1] The thinking that the best type of argument is the most logical one is not necessarily true a conflicting argument is coming from a highly attractive source.

This congruity between attraction and influence can be seen in the interactions between two people engaging in flirtation or dating. [5] Dr. Jeremy Nicholson wrote an article for Psychology Today titled "Persuasive Body Language for Flirting and Dating". Nicholson references Fennis and Stel(2011) [2] and their research on the proper pairing of nonverbal communication with varying influence strategies. In their experiments they found that coupling certain nonverbal communication with certain strategies would garner a higher level of success in effecting change provided they are coupled correctly. [6]

As Nicholson states about Fennis and Stel's research, "Essentially they note, when trying to persuade someone with a cautious "prevention focus", it is better to use a vigilant nonverbal style. In contrast, persuasion with an open "promotion focus", requires an eager nonverbal style." [5] When a relationship is new a communication recipient will have more of a prevention focus and so body language will exhibit and effort to keep distance. When the two people are more relaxed as they get more acquainted, the focus then shifts from prevention to promotion, and the body language as well as other nonverbal cues will change in order to match that focus.

Similarity

Similarity refers to the sharing of attitudes, backgrounds, values, knowledge and communication styles in common. [1] Nonverbal behaviors are the means by which people infer similarity to a source's inner feelings or beliefs when they are not stated explicitly. [1] Theories of attraction and similarity typically invoke each other because the nonverbal cues that promote or signify both concepts greatly influence each other. [1] If the source of a message is attractive then one may attempt to find similarities between the source and themselves. If the source of a message displays nonverbal cues that cause receivers to infer that they share similar attitudes or beliefs then they will view the source as more attractive because they are more like them. It is debatable to what degree attraction or similarity can be stimulated via calculated nonverbal cues and how effective the persuasion will be in producing the desired behavior.

Intimacy

In terms of nonverbal influence and persuasion, intimacy refers to the receiver's intrinsic motivation to create a strong bond through a close interpersonal relationship. Intimacy can also be viewed from the source's perspective. The source can view persuasive message delivery as those which the receiver can connect to on a personal level. It may be more difficult to nonverbally influence a large and diverse group through the use of intimacy in a message than a small homogeneous group.

Non-verbal expressions of power, dominance, and status

The major avenue for the communication of power, dominance, status. There are several avenues that display non-verbal behavior. These non-verbal expressions are conveyed through kinesics, proxemics, physical appearance and artifacts, and chronemics.

  1. Intimate distance ranges from touching to about 18 inches (46 cm) apart, and is reserved for lovers, children, as well as close family members and friends, and also pet animals.
  2. Personal distance begins about an arm's length away; starting around 18 inches (46 cm) from the person and ending about 4 feet (122 cm) away. This space is used in conversations with friends, to chat with associates, and in group discussions.
  3. Social distance ranges from 4 to 8 feet (1.2 m - 2.4 m) away from the person and is reserved for strangers, newly formed groups, and new acquaintances.
  4. Public distance includes anything more than 8 feet (2.4 m) away, and is used for speeches, lectures, and theater. Public distance is essentially that range reserved for larger audiences.

Nonverbal communication cues can play five roles: Body language

Nonverbal influence and chronemics

There are eight ways to engage in nonverbal communication that can be used towards the influence of change in a behavior or attitude. Some of those forms of nonverbal communication are facial expressions, gestures, and body language.

According to Brian Knutson, facial expressions of emotion allow for animals to predict another animal's behavior. The judgment of a facial expression in one animal can be used to properly gauge a future action during a moment of interpersonal communication. In Knutson's article "Facial Expressions of Emotion Influence Interpersonal Trait Inferences", he speaks on the subject of interpersonal circumplex based on emotions. [7] Based on this model, human emotions communicate messages, and as emotions vary, so must the messages they communicate from source to receiver.

This article outlines two experiments to test the hypothesis that facial expressions influence inferences. In the first separated students into groups given them college credit as an incentive for participation and the second had each student do an individual activity with an incentive of $2.50 for participation. Both experiments had 36 students but used the same images as stimuli. The difference between the two experiments were the sizes of the images and the delivery methods. Experiment one showed large slides to groups of six students and experiment two showed smaller images on a computer screen to individuals. [8] The results showed that the groups in experiment one showed a higher level of influence on affiliation and dominance, conversely, the smaller images of experiment 2 produced lower levels of influence.

Gestures, as with facial expression, communicate differing messages depending on which hand gestures are employed and paired with varying verbal or linguistic communication. As this communication aspect plays a role in interpersonal communication, it also plays a role in nonverbal influence. Gestures fall into different types as defined by Robert M. Krauss, Yihshu Chen, and Purnima Chawla (1996).

The typology of gestures in their research consists of three categories of gestures that include adapter, symbolic, and conversational. [9] Adapters, or normal gestures employed by a speaker or source that may or may not hint to unconscious feelings or thoughts not expressed in the verbal communication. Symbolic are gestures that also seem "word-like" in nature and conversational, which are normally paired with verbal or linguistic communication and tend to be related and coordinated with what is being stated by the speaker or source. This perspective on gestures speaks to the differing meanings behind them. As the messages differ, so do their roles in influencing a receiver. If Conversational gestures, for instance, are not paired properly with the verbal strategy being used to persuade a target audience, then the success of the message could be compromised. When gesturing, as a nonverbal cue and behavior, are paired properly one can effect a change in a behavior or attitude which is the goal of the communication.

Nonverbal communication and roles

In experiments concerning the expression of attitudes and feelings, Mehrabian [Mehrabian(1971)] found that when there was incongruence in verbal and non-verbal messages being communicated, the relative importance of messages was 7% based on verbal liking, 38% on vocal liking and 55% on facial liking: receivers tended to predominantly favor the non-verbal aspects.

In contrast to the literal meaning of the words, during the communication of attitudes and feelings. While the environment, haptic, state of the persuader and appearance of the persuader are also of importance, often restrict the discussion to body language.

Nonverbal Expectancy Violation Theory

Nonverbal expectancy violations theory was developed by Judee K Burgoon, a professor of Communication and Family Studies and Human Development at the University of Arizona and her colleagues. This theory consisted of five assumptions and was first published in the late 1980s.

The model of Nonverbal Expectancy Violations "posits that people hold expectations about the nonverbal behaviors of others" (Burgoon.J &Hale 1988)

An example of a non verbal expectation or violation can be found in the definition of Expectancy Theory. [10] In the definition the example of a judge's body language is transmitting a negative cue or signal by way of his gaze or his tense mouth and the manner in which his body may seem cut off, as in when an individual crosses their arms in an attempt to convey a tenseness they are not deciding to communicate verbally.

This also speaks to the Clever Hans phenomenon. Clever Hans was a horse in the 19th Century that had the uncanny ability to stamp out using his hooves the correct sum of two numbers people would ask him to add. Oskar Pfungst eventually figured out that the horse had simply paid attention to nonverbal cues of people when he answered correctly or wrongly. Once the horse realized from the reactions of those around him that he had arrived at the right number, he committed that to memory and was able to repeat this action several times afterward. The phenomenon of "Clever Hans", in terms of human beings, means that as we are primates act in a similar fashion, collecting data from the nonverbal cues that those around us use to tell us what is and isn't socially acceptable. We are primates and as such, we are therefore highly susceptible to nonverbal cues.

As shown in research "nonverbal cues play an enormous role in signaling interpersonal expectations, often within the first 30 seconds of an interaction". [11] Research also shows that relaxed postures, physical shows of dominance, as well as showing interested faces or smiling are all signs of positive expectations. Conversely a frown, a scowl, or even eyebrow raising are signs of negative expectations.

There are common expectancy violations [ broken anchor ] in nonverbal communication based on the five assumptions of the model. These five assumptions are that humans have a competing approach and avoidance needs, communicators evaluate the reward potential of others, communicators develop expectations about the nonverbal behaviors of others, nonverbal behaviors have associated evaluations ranging from extremely positive or negative, and nonverbal behaviors have socially recognized meaning.

Just as in Language Expectancy Theory and Expectancy Violation theory, Nonverbal expectancy violations also follow the same pattern of if a positive violation of expectation based on the credibility of source occurs, then it stands that the communication itself will produce a more positive outcome. Conversely, negative violations will produce less favorable communication outcomes. [12] The positivity or negativity of the violation will then be attributed to the message conveyed to an audience or receiver. Source Credibility is determined in most settings based on aspects such as title, education, and outward appearance. Based on these aspects a receiver or the audience can make a judgment of what they are expecting of the source both in linguistic choices and body language and facial expressions coupled with it.

Analysis of message interpretations in Nonverbal Expectancy Violations and Conversational Involvement by Judee Burgoon, Deborah Newton, Joseph B. Walthier, and E. James Baesler indicated that "(1) relative to normal involvement levels, increased nonverbal involvement was interpreted as most immediate/affectionate, receptive, similar, dominant, and compose, and decreased involvement as least so, and (2) reward mediated only the interpretation of formality.". [13]

See also

Related Research Articles

<span class="mw-page-title-main">Body language</span> Type of nonverbal communication

Body language is a type of nonverbal communication in which physical behaviors, as opposed to words, are used to express or convey information. Such behavior includes facial expressions, body posture, gestures, eye movement, touch and the use of space. Although body language is an important part of communication, most of it happens without conscious awareness. In social communication, body language often complements verbal communication.

<span class="mw-page-title-main">Nonverbal communication</span> Interpersonal communication through wordless (mostly visual) cues

Nonverbal communication is the transmission of messages or signals through a nonverbal platform such as eye contact (oculesics), body language (kinesics), social distance (proxemics), touch (haptics), voice, physical environments/appearance, and use of objects. When communicating, we utilize nonverbal channels as means to convey different messages or signals, whereas others can interpret these message. The study of nonverbal communication started in 1872 with the publication of The Expression of the Emotions in Man and Animals by Charles Darwin. Darwin began to study nonverbal communication as he noticed the interactions between animals such as lions, tigers, dogs etc. and realized they also communicated by gestures and expressions. For the first time, nonverbal communication was studied and its relevance noted. Today, scholars argue that nonverbal communication can convey more meaning than verbal communication.

Unconsciouscommunication is the subtle, unintentional, unconscious cues that provide information to another individual. It can be verbal or it can be non-verbal. Some psychologists instead use the term honest signals because such cues are involuntary behaviors that often convey emotion whereas body language can be controlled. Many decisions are based on unconscious communication, which is interpreted and created in the right hemisphere of the brain. The right hemisphere is dominant in perceiving and expressing body language, facial expressions, verbal cues, and other indications that have to do with emotion but it does not exclusively deal with the unconscious.

Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.

<span class="mw-page-title-main">Haptic communication</span> Communication via touch

Haptic communication is nonverbal communication and interaction via the sense of touch. Touch can come in many different forms, some can promote physical and psychological well-being. A warm, loving touch can lead to positive outcomes while a violent touch can ultimately lead to a negative outcome. The sense of touch allows one to experience different sensations such as pleasure, pain, heat, or cold. One of the most significant aspects of touch is the ability to convey and enhance physical intimacy. The sense of touch is the fundamental component of haptic communication for interpersonal relationships. Touch can be categorized in many terms such as positive, playful, control, ritualistic, task-related or unintentional. It can be both sexual, and platonic. Striking, pushing, pulling, pinching, kicking, strangling and hand-to-hand fighting are forms of touch in the context of physical abuse.

Kinesics is the interpretation of body communication such as facial expressions and gestures, nonverbal behavior related to movement of any part of the body or the body as a whole. The equivalent popular culture term is body language, a term Ray Birdwhistell, considered the founder of this area of study, neither used nor liked.

Albert Mehrabian is Professor Emeritus of Psychology at the University of California, Los Angeles. He is best known for his publications on the relative importance of verbal and nonverbal messages.

Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics. Burgoon's work initially analyzed individuals' allowances and expectations of personal distance and how responses to personal distance violations were influenced by the level of liking and relationship to the violators. The theory was later changed to its current name when other researchers began to focus on violations of social behavior expectations beyond nonverbal communication.

Surprise is a rapid, fleeting, mental and physiological state. It is related to the startle response experienced by animals and humans as the result of an unexpected event.

Interpersonal deception theory (IDT) is one of a number of theories that attempts to explain how individuals handle actual deception at the conscious or subconscious level while engaged in face-to-face communication. The theory was put forth by David Buller and Judee Burgoon in 1996 to explore this idea that deception is an engaging process between receiver and deceiver. IDT assumes that communication is not static; it is influenced by personal goals and the meaning of the interaction as it unfolds. IDT is no different from other forms of communication since all forms of communication are adaptive in nature. The sender's overt communications are affected by the overt and covert communications of the receiver, and vice versa. IDT explores the interrelation between the sender's communicative meaning and the receiver's thoughts and behavior in deceptive exchanges.

Language expectancy theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations. Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.

Most investigators accept the definition of language intensity proposed by John Waite Bowers: a quality of language that "indicates the degree to which toward a concept deviates from neutrality." Intensity as a lexical variable in communication studies has generated extensive empirical research.

Judee K. Burgoon is a professor of communication, family studies and human development at the University of Arizona, where she serves as director of research for the Center for the Management of Information and site director for the NSF-sponsored Center for Identification Technology Research. She is also involved with different aspects of interpersonal and nonverbal communication, deception, and new communication technologies. She is also director of human communication research for the Center for the Management of Information and site director for Center for Identification Technology Research at the university, and recently held an appointment as distinguished visiting professor with the department of communication at the University of Oklahoma, and the Center for Applied Social Research at the University of Oklahoma. Burgoon has authored or edited 13 books and monographs and has published nearly 300 articles, chapters and reviews related to nonverbal and verbal communication, deception, and computer-mediated communication. Her research has garnered over $13 million in extramural funding from the National Science Foundation, the Department of Defense, the Department of Homeland Security, the Office of the Director of National Intelligence, Counterintelligence Field Activity, and the National Institutes of Mental Health. Among the communication theories with which she is most notably linked are: interpersonal adaptation theory, expectancy violations theory, and interpersonal deception theory. A recent survey identified her as the most prolific female scholar in communication in the 20th century.

Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship. Peter A. Andersen, PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. Intimacy or immediacy behavior is that behavior that provides closeness or distance within a dyad relationship. Closeness projects a positive feeling in a relationship, and distance projects a negative feeling within a relationship. Intimacy or immediacy behavior can be negatively valenced or positively valenced. Valence, associated with physics, is used here to describe the degree of negativity or positivity in expected information. If your partner perceives your actions as negative, then the interaction may repel your partner away from you. If your partner perceives your actions as positive, then the interaction may be accepted and may encourage closeness. Affection and intimacy promotes positive valence in a relationship. CVT uses non-verbal and verbal communications criteria to analyze behavioral situations.

Non-verbal leakage is a form of non-verbal behavior that occurs when a person verbalizes one thing, but their body language indicates another, common forms of which include facial movements and hand-to-face gestures. The term "non-verbal leakage" got its origin in literature in 1968, leading to many subsequent studies on the topic throughout the 1970s, with related studies continuing today.

Power and dominance-submission are two key dimensions of relationships, especially close relationships in which parties rely on one another to achieve their goals and as such it is important to be able to identify indicators of dominance.

Body-to-body communication is a way of communicating with others through the use of nonverbal communication, without using speech or verbalization. It can include body language, facial expressions, and other bodily gestures in order to communicate with others without the need of verbal communication. Body-to-body communication accounts for postures, body language, physical touch, nonverbal language, and other bodily gestures.

Social cues are verbal or non-verbal signals expressed through the face, body, voice, motion and guide conversations as well as other social interactions by influencing our impressions of and responses to others. These percepts are important communicative tools as they convey important social and contextual information and therefore facilitate social understanding.

Affiliative conflict theory (ACT) is a social psychological approach that encompasses interpersonal communication and has a background in nonverbal communication. This theory postulates that "people have competing needs or desires for intimacy and autonomy". In any relationship, people will negotiate and try to rationalize why they are acting the way they are in order to maintain a comfortable level of intimacy.

Motivation impairment effect (MIE) is a hypothesised behavioral effect relating to the communication of deception. The MIE posits that people who are highly motivated to deceive are less successful in their goal when their speech and mannerisms are observed by the intended audience. This is because their nonverbal cues, such as adaptor gestures, sweating, kinesic behaviors, verbal disfluencies, etc., tend to be more pronounced due to increased stress, cognitive load, and heightened emotional state. There is some disagreement regarding the MIE hypothesis, with a few nonverbal communication scholars arguing that deception should not be examined as separate for senders and receivers, but rather as an integral part of the overall process.

References

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  2. 1 2 Fennis, Bob M. and Stel, Marielle (2011). The Pantomime of Persuasion: Fit between nonverbal communication and the influence of strategies (42-47)Journal of Experimental Social Psychology.
  3. Berscheid, E.; Reis, T (1978). Attraction and close relationships. In Gilbert, D. T., Fiske, S. T. & Lindzey, G. (Eds.). The Handbook of Social Psychology (4th ed.). New York: Oxford University Press.
  4. Berscheid, E.; Walster, E. H. (1978). Interpersonal Attraction (2nd ed.). Reading, MA: Addison-Wesley. ISBN   9780201005691.
  5. 1 2 Nicholson, J. (2011, May 6). You Don't Say: Persuasive Body Language for Flirting and Dating Flirting body language for good dating first impressions. Retrieved May 5, 2014
  6. Nicholson, Jeremy. "You Don't Say: Persuasive Body Language for Flirting and Dating Flirting body language for good dating first impressions". Psychology Today. Retrieved 2014-05-05.
  7. "Facial Expressions of Emotion Influence Interpersonal Trait Inferences"
  8. Knutson, B. (1996) Facial Expressions Of Emotion Influence Interpersonal Trait Inferences. Journal of Nonverbal Behavior, 165-182.
  9. Krauss, R. M., Chen, Y., & Chawla, P. (1996). Nonverbal behavior and nonverbal communication: what do conversational hand gestures tell us?. Advances in experimental social psychology (). San Diego, CA: Academic Press.
  10. definition
  11. Burgoon et al. 1989:448[ full citation needed ]
  12. Burgoon, J., & Hale, J. L. (1988) Nonverbal Expectancy Violations: Model Elaboration And Application To Immediacy Behaviors. Communication Monographs, 58-79.
  13. Burgoon, J., Baesler, E. J., Newton, D., & Walthier, J. (1989) Nonverbal Expectancy Violations And Conversational Involvement. Journal of Nonverbal Behavior, 97-119.

Further reading