Chronemics

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Chronemics is an anthropological, philosophical, and linguistic subdiscipline that describes how time is perceived, coded, and communicated across a given culture. It is one of several subcategories to emerge from the study of nonverbal communication. According to the Encyclopedia of Special Education, "Chronemics includes time orientation, understanding and organisation, the use of and reaction to time pressures, the innate and learned awareness of time, by physically wearing or not wearing a watch, arriving, starting, and ending late or on time." [1] A person's perception and values placed on time plays a considerable role in their communication process. The use of time can affect lifestyles, personal relationships, and work life. Across cultures, people usually have different time perceptions, and this can result in conflicts between individuals. Time perceptions include punctuality, interactions, and willingness to wait. [2]

Contents

Definition

Chronemics is the study of the use of time in nonverbal communication, though it carries implications for verbal communication as well. Time perceptions include punctuality, willingness to wait, and interactions. The use of time can affect lifestyles, daily agendas, speed of speech, movements, and how long people are willing to listen.

Fernando Poyatos, Professor Emeritus at the University of New Brunswick, coined the term chronemics in 1972. [3] Thomas J. Bruneau (1940–2012), Professor Emeritus at Radford University who taught at the University of Guam in his early career and whose scholarship focused on silence, empathy, and intercultural communication, identified the parameters of this field of study in the late 1970s. [4] [5] [6] [7] [8] [9] Bruneau defined chronemics and specified the functions of time in human interactions as follows:

Chronemics can be briefly and generally defined as the study of human tempo as it related to human communication. More specifically, chronemics involves the study of both subjective and objective human tempos as they influence and are interdependent with human behavior. Further, chronemics involves the study of human communication as it relates to interdependent and integrated levels of time-experiencing. Previously, these interdependent and integrated levels have been outlined and discussed as: biological time; psychological time; social time; and cultural time. A number of classification systems exist in the literature of time. However, such systems are not applied to human interaction directly. [10]

Time can be used as an indicator of status. For example, in most companies the boss can interrupt progress to hold an impromptu meeting in the middle of the work day, yet the average worker would have to make an appointment to see the boss.

The way in which different cultures perceive time can influence communication as well.

Monochronic time

A monochronic time system means that things are done one at a time and time is segmented into small precise units. Under this system, time is scheduled, arranged, and managed. [11]

The United States considers itself a monochronic society. This perception came about during the Industrial Revolution. Many Americans think of time as a precious resource not to be wasted or taken lightly. [12] As communication scholar Edward T. Hall wrote regarding the American's viewpoint of time in the business world, "the schedule is sacred." Hall says that for monochronic cultures, such as the American culture, "time is tangible" and viewed as a commodity where "time is money" or "time is wasted." John Ivers, a professor of cultural paradigms, agrees with Edward Hall by stating, "In the market sense, monochronic people consume time." [13] The result of this perspective is that monochronic cultures place a paramount value on schedules, tasks, and "getting the job done.[ full citation needed ]

Monochronic time orientation is very prominent in Northern European cultures, German-speaking countries, and the Scandinavian countries. [14]

If, for example, a businessperson from the United States has a meeting scheduled, they may grow frustrated if they are required to wait an hour for their partner to arrive. This is an example of a monochronic-time-oriented individual running in to conflict with a polychronic-time-oriented individual. [15] Though the United States is seen as one of the most monochronic countries, it "has subcultures that may lean more to one side or the other of the monochronic-polychronic divide"[ This quote needs a citation ] within the states themselves. Southern states can be similarly compared to northern ones. Ivers points this out by comparing waiters in restaurants in northern and southern states. Waiters from the north are "to the point": they will "engage in little" and there is usually "no small talk." They try to be as efficient as possible, while those in the south work towards "establishing a nice, friendly, micro-relationship" with the customer. They are still considerate of time, but it is not the most important goal in the south. [13]

The culture of African Americans might also be seen as polychronic. [16]

Polychronic time

A polychronic time system means several things can be done at once. In polychronic time systems, a wider view of time is exhibited, and time is perceived in large fluid sections. [11]

Examples of polychronic cultures are Latin American, African, Arab, South Asian, Mediterranean, and Native American cultures. These cultures' view on time can be connected to "natural rhythms, the earth, and the seasons". These analogies can be understood and compared because natural events can occur spontaneously and sporadically, like polychronic-time-oriented people and polychronic-time-oriented cultures. [17] A scenario would be an Inuit working in a factory in Alaska where the superiors blow a whistle to alert for break times, etc. The Inuit are not fond of that method because they determine their times by the sea tides, how long it takes place and how long it lasts. In polychronic cultures, "time spent with others" is considered a "task" and of importance to one's daily regimen. [15]

Polychronic cultures are much less focused on the preciseness of accounting for time and more on tradition and relationships rather than on tasks. Polychronic societies have no problem being late for an appointment if they are deeply focused on some work or in a meeting that ran past schedule, because the concept of time is fluid and can easily expand or contract as need be. As a result, polychronic cultures have a much less formal perception of time. They are not ruled by precise calendars and schedules. [12]

Measuring polychronicity

Bluedorn, Allen C., Carol Felker Kaufman, and Paul M. Lane concluded that "developing an understanding of the monochronic/polychronic continuum will not only result in a better self-management but will also allow more rewarding job performances and relationships with people from different cultures and traditions." [18] Researchers have examined that predicting someone's polychronicity plays an important role in productivity and individual well-being. [19] Researchers have developed the following questionnaires to measure polychronicity:

  1. "I do not like to juggle several activities at the same time".
  2. "People should not try to do many things at once".
  3. "When I sit down at my desk, I work on one project at a time".
  4. "I am comfortable doing several things at the same time".

Predictable patterns between cultures with differing time systems

Predictable patterns between cultures with differing time systems [22]
Monochronic peoplePolychronic people
Do one thing at a timeDo many things at once
Concentrate on a task set before themConcentrate on an event happening around them
Consider time commitments (deadlines, schedules) seriouslyConsider objectives (goals, results) seriously
Are low-context and need informationAre high-context and already have information
Are committed to the job and end resultsAre committed to people and relationships
Dedicate themselves to plansChange plans often and easily
Are more concerned with privacy and individual ownershipAre more concerned with community and shared connections
Emphasize prompt time recognition, regardless of relationship or circumstancesEmphasize response based on nature of relationship and circumstances
Have strong tendency to build temporary, practical relationshipsHave strong tendency to build lifetime, familial relationships

Cross-cultural perspectives on time

Conflicting attitudes between the monochronic and polychronic perceptions of time can interfere with cross-cultural relations and play a role in these domains, and as a result, challenges can occur within an otherwise assimilated culture. [11] One example in the United States is the Hawaiian culture, which employs two time systems: Haole time and Hawaiian time.

When you hear someone say, 'See you at two o'clock haole time,' they mean they will do just that. Haole time is when the person will meet when they say they will meet. But if you were to hear someone say, 'I'll be there at two o'clock Hawaiian time,' then something different is implied. Hawaiian time is very lax and it basically means 'when you get there.' —Nick Lewis [12]

According to Ashley Fulmer and Brandon Crosby, "as intercultural interactions increasingly become the norm rather than the exception, the ability of individuals, groups, and organizations to manage time effectively in cross-cultural settings is critical to the success of these interactions". [23]

Time orientations

The way an individual perceives time and the role time plays in their lives is a learned perspective. As discussed by Alexander Gonzalez and Phillip Zimbardo, "every child learns a time perspective that is appropriate to the values and needs of his society" (Guerrero, DeVito & Hecht, 1999, p. 227).

There are four basic psychological time orientations:

  1. Past
  2. Time-line
  3. Present
  4. Future

Each orientation affects the structure, content, and urgency of communication (Burgoon, 1989). The past orientation has a hard time developing the notion of elapsed time and these individuals often confuse present and past happenings as all in the same. People oriented with time-line cognitivity are often detail oriented and think of everything in linear terms. These individuals also often have difficulty with comprehending multiple events at the same time. Individuals with a present orientation are mostly characterized as pleasure seekers who live for the moment and have a very low risk aversion. Those individuals who operate with future orientation are often thought of as being highly goal oriented and focused on the broad picture.

The use of time as a communicative channel can be a powerful, yet subtle, force in face-to-face interactions. Some of the more recognizable types of interaction that use time are:

Regulating interaction
This is shown to aid in the orderly transition of conversational turn-taking. When the speaker is opening the floor for a response, they will pause. However, when no response is desired, the speaker will talk a faster pace with minimal pause. (Capella, 1985)
Expressing intimacy
As relationships become more intimate, certain changes are made to accommodate the new relationship status. Some of the changes that are made include lengthening the time spent on mutual gazes, increasing the amount of time doing tasks for or with the other person and planning for the future by making plans to spend more time together (Patterson, 1990).
Affect management
The onset of powerful emotions can cause a stronger affect, ranging from joy to sorrow or even to embarrassment. Some of the behaviors associated with negative affects include decreased time of gaze and awkwardly long pauses during conversations. When this happens, it is common for the individuals to try and decrease any negative affects and subsequently strengthen positive affects (Edelman & Iwawaki, 1987).
Evoking emotion
Time can be used to evoke emotions in an interpersonal relationship by communicating the value of the relationship. For example, when someone with whom one has a close relationship is late, one may not take it personally, especially if that is characteristic of them. However, when meeting with a total stranger, disrespect for the value of one's time may be taken personally and could even cause one to display negative emotions if and when they do arrive for the meeting.
Facilitating service and task goals
Professional settings can sometimes give rise to interpersonal relations which are quite different from other "normal" interactions. For example, the societal norms that dictate minimal touch between strangers are clearly altered if one member of the dyad is a doctor, and the environment is that of a hospital examination room.

Time orientation and consumers

Time orientation has also revealed insights into how people react to advertising. Martin, Gnoth and Strong (2009) found that future-oriented consumers react most favorably to ads that feature a product to be released in the distant future and that highlight primary product attributes. In contrast, present-oriented consumers prefer near-future ads that highlight secondary product attributes. Consumer attitudes were mediated by the perceived usefulness of the attribute information. [24]

Culture and diplomacy

Cultural roots

Just as monochronic and polychronic cultures have different time perspectives, understanding the time orientation of a culture is critical to becoming better able to successfully handle diplomatic situations. Americans think they have a future orientation. Hall indicates that for Americans "tomorrow is more important" and that they "are oriented almost entirely toward the future" (Cohen, 2004, p. 35). The future-focused orientation attributes to at least some of the concerns that Americans have with "addressing immediate issues and moving on to new challenges" (Cohen, 2004, p. 35).

On the other hand, many polychronic cultures have a past-orientation toward time.

These time perspectives are the seeds for communication clashes in diplomatic situations. Trade negotiators have observed that "American negotiators are generally more anxious for agreement because "they are always in a hurry" and basically "problem solving oriented." In other words, they place a high value on resolving an issue quickly calling to mind the American catchphrase "some solution is better than no solution" (Cohen, 2004, p. 114). Similar observations have been made of Japanese-American relations. Noting the difference in time perceptions between the two countries, former ambassador to Tokyo, Mike Mansfield commented "We're too fast, they're too slow" (Cohen, 2004, p. 118).

Influence on global affairs

Different perceptions of time across cultures can influence global communication. When writing about time perspective, Gonzalez and Zimbardo comment that "There is no more powerful, pervasive influence on how individuals think and cultures interact than our different perspectives on time—the way we learn how we mentally partition time into past, present and future." [25] :227

Depending upon where an individual is from, their perception of time might be that "the clock rules the day" or that "we'll get there when we get there."[ This quote needs a citation ] Improving prospects for success in the global community requires understanding cultural differences, traditions and communication styles.[ according to whom? ]

The monochronic-oriented approach to negotiations is direct, linear and rooted in the characteristics that illustrate low context tendencies. The low context culture approaches diplomacy in a lawyerly, dispassionate fashion with a clear idea of acceptable outcomes and a plan for reaching them. Draft arguments would be prepared elaborating positions. A monochronic culture, more concerned with time, deadlines and schedules, tends to grow impatient and want to rush to "close the deal."

More polychronic-oriented cultures come to diplomatic situations with no particular importance placed on time. Chronemics is one of the channels of nonverbal communication preferred by a High context Polychronic negotiator over verbal communication. The polychronic approach to negotiations will emphasize building trust between participants, forming coalitions and finding consensus. High context Polychronic negotiators might be charged with emotion toward a subject thereby obscuring an otherwise obvious solution.

Control of time in power relationships

Time has a definite relationship to power. Though power most often refers to the ability to influence people, [25] :314 power is also related to dominance and status. [25] :315

For example, in the workplace, those in a leadership or management position treat time and – by virtue of position – have their time treated differently from those who are of a lower stature position. Anderson and Bowman have identified three specific examples of how chronemics and power converge in the workplace  waiting time, talk time, and work time.[ full citation needed ]

Waiting time

Researchers Insel and Lindgren [25] :325 write that the act of making an individual of a lower stature wait is a sign of dominance. They note that one who "is in the position to cause another to wait has power over him. To be kept waiting is to imply that one's time is less valuable than that of the one who imposes the wait."

Talk time

There is a direct correlation between the power of an individual in an organization and conversation. This includes both length of conversation, turn-taking, and who initiates and ends a conversation. Extensive research indicates that those with more power in an organization will speak more often and for a greater length of time. Meetings between superiors and subordinates provide an opportunity to illustrate this concept. A superior – regardless of whether or not they are running the actual meeting – lead discussions, ask questions, and have the ability to speak for longer periods of time without interruption. Likewise, research shows that turn-taking is also influenced by power. Social psychologist Nancy Henley notes that "Subordinates are expected to yield to superiors and there is a cultural expectation that a subordinate will not interrupt a superior". [25] :326 The length of a response follows the same pattern. While the superior can speak for as long as they want, the responses of the subordinate are shorter in length. Albert Mehrabian noted that deviation from this pattern led to negative perceptions of the subordinate by the superior. Beginning and ending a communication interaction in the workplace is also controlled by the higher-status individual in an organization. The time and duration of the conversation are dictated by the higher-status individual.

Work time

The time of high status individuals is perceived as valuable, and they control their own time. On the other hand, a subordinate with less power has their time controlled by a higher status individual and are in less control of their time – making them likely to report their time to a higher authority. Such practices are more associated with those in non-supervisory roles or in blue collar rather than white collar professions. Instead, as power and status in an organization increase, the flexibility of the work schedule also increases. For instance, while administrative professionals might keep a 9 to 5 work schedule, their superiors may keep less structured hours. This does not mean that the superior works less. They may work longer, but the structure of their work environment is not strictly dictated by the traditional workday. Instead, as Koehler and their associates note "individuals who spend more time, especially spare time, to meetings, to committees, and to developing contacts, are more likely to be influential decision makers". [25] :327

A specific example of the way power is expressed through work time is scheduling. As Yakura and others have noted in research shared by Ballard and Seibold, "scheduling reflects the extent to which the sequencing and duration of plans activities and events are formalized" (Ballard and Seibold, p. 6).[ full citation needed ] Higher-status individuals have very precise and formal schedules – indicating that their stature requires that they have specific blocks of time for specific meetings, projects and appointments. Lower status individuals however, may have less formalized schedules. Finally, the schedule and appointment calendar of the higher status individual will take precedence in determining where, when and the importance of a specific event or appointment.

Associated theories

Expectancy violations theory

Developed by Judee Burgoon, expectancy violations theory (EVT) sees communication as the exchange of information which is high in relational content and can be used to violate the expectations of another which will be perceived as either positively or negatively depending on the liking between the two people.[ full citation needed ]

When our expectations are violated, we will respond in specific ways. If an act is unexpected and is assigned favorable interpretation, and it is evaluated positively, it will produce more favorable outcomes than an expected act with the same interpretation and evaluation.

Interpersonal adaptation theory

The interpersonal adaptation theory (IAT), founded by Judee Burgoon, states that adaptation in interaction is responsive to the needs, expectations, and desires of communicators and affects how communicators position themselves in relation to one another and adapt to one another's communication. For example, they may match each other's behavior, synchronize the timing of behavior, or behave in dissimilar ways. It is also important to note that individuals bring to interactions certain requirements that reflect basic human needs, expectations about behavior based on social norms, and desires for interaction based on goals and personal preferences (Burgoon, Stern & Dillman, 1995).[ full citation needed ]

See also

Related Research Articles

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Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.

<span class="mw-page-title-main">Haptic communication</span> Communication via touch

Haptic communication is nonverbal communication and interaction via the sense of touch. Touch can come in many different forms, some can promote physical and psychological well-being. A warm, loving touch can lead to positive outcomes while a violent touch can ultimately lead to a negative outcome. The sense of touch allows one to experience different sensations such as pleasure, pain, heat, or cold. One of the most significant aspects of touch is the ability to convey and enhance physical intimacy. The sense of touch is the fundamental component of haptic communication for interpersonal relationships. Touch can be categorized in many terms such as positive, playful, control, ritualistic, task-related or unintentional. It can be both sexual, and platonic. Striking, pushing, pulling, pinching, kicking, strangling and hand-to-hand fighting are forms of touch in the context of physical abuse.

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Interpersonal deception theory (IDT) is one of a number of theories that attempts to explain how individuals handle actual deception at the conscious or subconscious level while engaged in face-to-face communication. The theory was put forth by David Buller and Judee Burgoon in 1996 to explore this idea that deception is an engaging process between receiver and deceiver. IDT assumes that communication is not static; it is influenced by personal goals and the meaning of the interaction as it unfolds. IDT is no different from other forms of communication since all forms of communication are adaptive in nature. The sender's overt communications are affected by the overt and covert communications of the receiver, and vice versa. IDT explores the interrelation between the sender's communicative meaning and the receiver's thoughts and behavior in deceptive exchanges.

<span class="mw-page-title-main">Social information processing (theory)</span> Theory of human interactions

Social information processing theory, also known as SIP, is a psychological and sociological theory originally developed by Salancik and Pfeffer in 1978. This theory explores how individuals make decisions and form attitudes in a social context, often focusing on the workplace. It suggests that people rely heavily on the social information available to them in their environments, including input from colleagues and peers, to shape their attitudes, behaviors, and perceptions.

The hyperpersonal model is a model of interpersonal communication that suggests computer-mediated communication (CMC) can become hyperpersonal because it "exceeds [face-to-face] interaction", thus affording message senders a host of communicative advantages over traditional face-to-face (FtF) interaction. The hyperpersonal model demonstrates how individuals communicate uniquely, while representing themselves to others, how others interpret them, and how the interactions create a reciprocal spiral of FtF communication. Compared to ordinary FtF situations, a hyperpersonal message sender has a greater ability to strategically develop and edit self-presentation, enabling a selective and optimized presentation of one's self to others.

Anxiety/uncertainty management (AUM) theory is known as the high levels of anxiety one may experience as they come in contact with those of another culture. This concept was first introduced by William B. Gudykunst to further define how humans effectively communicate based on their anxiety and uncertainty in social situations. Gudykunst believed that in order for successful intercultural communication a reduction in anxiety/uncertainty must occur. This is assuming that the individuals within the intercultural encounter are strangers. AUM is a theory based on the uncertainty reduction theory (URT) which was introduced by Berger and Calabrese in 1974. URT provides much of the initial framework for AUM, and much like other theories in the communication field AUM is a constantly developing theory, based on the observations of human behaviour in social situations.

<span class="mw-page-title-main">Face negotiation theory</span> Theory in social science

Face negotiation theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements. The theory posited "face", or self-image when communicating with others, as a universal phenomenon that pervades across cultures. In conflicts, one's face is threatened; and thus the person tends to save or restore his or her face. This set of communicative behaviors, according to the theory, is called "facework". Since people frame the situated meaning of "face" and enact "facework" differently from one culture to the next, the theory poses a cross-cultural framework to examine facework negotiation. It is important to note that the definition of face varies depending on the people and their culture and the same can be said for the proficiency of facework. According to Ting-Toomey's theory, most cultural differences can be divided by Eastern and Western cultures, and her theory accounts for these differences.

Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. Research on social presence theory has recently developed to examine the efficacy of telecommunications media, including SNS communications. The theory notes that computer-based communication is lower in social presence than face-to-face communication, but different computer-based communications can affect the levels of social presence between communicators and receivers.

Judee K. Burgoon is a professor of communication, family studies and human development at the University of Arizona, where she serves as director of research for the Center for the Management of Information and site director for the NSF-sponsored Center for Identification Technology Research. She is also involved with different aspects of interpersonal and nonverbal communication, deception, and new communication technologies. She is also director of human communication research for the Center for the Management of Information and site director for Center for Identification Technology Research at the university, and recently held an appointment as distinguished visiting professor with the department of communication at the University of Oklahoma, and the Center for Applied Social Research at the University of Oklahoma. Burgoon has authored or edited 13 books and monographs and has published nearly 300 articles, chapters and reviews related to nonverbal and verbal communication, deception, and computer-mediated communication. Her research has garnered over $13 million in extramural funding from the National Science Foundation, the Department of Defense, the Department of Homeland Security, the Office of the Director of National Intelligence, Counterintelligence Field Activity, and the National Institutes of Mental Health. Among the communication theories with which she is most notably linked are: interpersonal adaptation theory, expectancy violations theory, and interpersonal deception theory. A recent survey identified her as the most prolific female scholar in communication in the 20th century.

Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship. Peter A. Andersen, PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. Intimacy or immediacy behavior is that behavior that provides closeness or distance within a dyad relationship. Closeness projects a positive feeling in a relationship, and distance projects a negative feeling within a relationship. Intimacy or immediacy behavior can be negatively valenced or positively valenced. Valence, associated with physics, is used here to describe the degree of negativity or positivity in expected information. If your partner perceives your actions as negative, then the interaction may repel your partner away from you. If your partner perceives your actions as positive, then the interaction may be accepted and may encourage closeness. Affection and intimacy promotes positive valence in a relationship. CVT uses non-verbal and verbal communications criteria to analyze behavioral situations.

Interpersonaladaptation theory (IAT) is often referred to as a theory of theories. Several theories have been developed to provide frameworks as explanations of social interactions. After reviewing and examining various communication theories and previous empirical evidence pertaining to interpersonal communication, a need to address ways in which individuals adapt to one another in interactions became apparent. The importance of observing both sides of a dyadic interaction lead to the development of the interpersonal adaptation theory. The theory states, individuals enter interactions with expectations, requirements, and desires, which combined establish an interaction position. Once the interaction begins, the difference between interaction position and the other party's actual behavior determines whether the individual will adapt and continue the communication positively or not.

Power and dominance-submission are two key dimensions of relationships, especially close relationships in which parties rely on one another to achieve their goals and as such it is important to be able to identify indicators of dominance.

<span class="mw-page-title-main">Interpersonal communication</span> Exchange of information among people

Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. Communication includes utilizing communication skills within one's surroundings, including physical and psychological spaces. It is essential to see the visual/nonverbal and verbal cues regarding the physical spaces. In the psychological spaces, self-awareness and awareness of the emotions, cultures, and things that are not seen are also significant when communicating.

Affiliative conflict theory (ACT) is a social psychological approach that encompasses interpersonal communication and has a background in nonverbal communication. This theory postulates that "people have competing needs or desires for intimacy and autonomy". In any relationship, people will negotiate and try to rationalize why they are acting the way they are in order to maintain a comfortable level of intimacy.

Nonverbal influence is the act of affecting or inspiring change in others' behaviors and attitudes through tone of voice or body language and other nonverbal cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. Many individuals instinctively associate persuasion with verbal messages. Nonverbal influence emphasizes the persuasive power and influence of nonverbal communication. Nonverbal influence includes appeals to attraction, similarity and intimacy.

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Further reading