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Cross-cultural studies, sometimes called holocultural studies or comparative studies, is a specialization in anthropology and sister sciences such as sociology, psychology, economics, political science that uses field data from many societies through comparative research to examine the scope of human behavior and test hypotheses about human behavior and culture.
Cross-cultural studies is the third form of cross-cultural comparisons. The first is comparison of case studies, the second is controlled comparison among variants of a common derivation, and the third is comparison within a sample of cases. [1] Unlike comparative studies, which examines similar characteristics of a few societies, cross-cultural studies uses a sufficiently large sample so that statistical analysis can be made to show relationships or lack of relationships between the traits in question. [2] These studies are surveys of ethnographic data, or involve qualitative data collection. [3]
Cross-cultural studies are applied widely in the social sciences, particularly in cultural anthropology and psychology.
The first cross-cultural studies were carried out by 19th-century anthropologists such as Edward Burnett Tylor and Lewis H. Morgan. One of Edward Tylor's first studies gave rise to the central statistical issue of cross-cultural studies: phylogenetic autocorrelation also known as Galton's problem. [4] In the recent decades[ when? ] historians and particularly historians of science started looking at the mechanism and networks by which knowledge, ideas, skills, instruments and books moved across cultures, generating new and fresh concepts concerning the order of things in nature. In Cross-Cultural Scientific Exchanges in the Eastern Mediterranean 1560–1660 Avner Ben-Zaken has argued that cross-cultural exchanges take place at a cultural hazy locus where the margins of one culture overlaps the other, creating a "mutually embraced zone" where exchanges take place on mundane ways. From such a stimulating zone, ideas, styles, instruments and practices move onward to the cultural centers, urging them to renew and update cultural notions. [5]
The modern era of cross-cultural studies began with George Murdock (1949), [6] who set up a number of foundational data sets, including the Human Relations Area Files, and the Ethnographic Atlas. Together with Douglas R. White, he developed the widely-used Standard Cross-Cultural Sample, which is currently maintained by the open access electronic journal World Cultures.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede in the 1970s. It describes the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. [7] The original theory proposed four dimensions along which cultural values could be analyzed: individualism-collectivism; uncertainty avoidance; power distance (strength of social hierarchy) and masculinity-femininity (task-orientation versus person-orientation). It has been refined several times since then. [8]
With the widespread access of people to the Internet and the high influence of online social networks on daily life, users behavior in these websites have become a new resource to perform cross-cultural and comparative studies. A study on Twitter examined the usage of emoticons from users of 78 countries and found a positive correlation between individualism-collectivism dimension of Hofstede's cultural dimensions theory and people's use of mouth-oriented emoticons. [9] Another user experience study on the usage of smileys from users of 12 countries showed that emoji-based scales may ease the challenges related to translation and implementation for brief cross-cultural surveys. [10]
Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. A portmanteau term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.
Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.
Gerard Hendrik (Geert) Hofstede was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations.
George Peter ("Pete") Murdock, also known as G. P. Murdock, was an American anthropologist who was professor at Yale University and University of Pittsburgh. He is remembered for his empirical approach to ethnological studies and his study of family and kinship structures across differing cultures. His 1967 Ethnographic Atlas dataset on more than 1,200 pre-industrial societies is influential and frequently used in social science research. He is also known for his work as an FBI informant on his fellow anthropologists during McCarthyism.
The Human Relations Area Files, Inc. (HRAF), located in New Haven, Connecticut, US, is an international nonprofit membership organization with over 500 member institutions in more than 20 countries. A financially autonomous research agency based at Yale University since 1949, its mission is to promote understanding of cultural diversity and commonality in the past and present. To accomplish this mission, the Human Relations Area Files produces scholarly resources and infrastructure for research, teaching and learning, and supports and conducts original research on cross-cultural variation.
In cross-cultural psychology, uncertainty avoidance is how cultures differ on the amount of tolerance they have of unpredictability. Uncertainty avoidance is one of five key qualities or dimensions measured by the researchers who developed the Hofstede model of cultural dimensions to quantify cultural differences across international lines and better understand why some ideas and business practices work better in some countries than in others.According to Geert Hofstede, "The fundamental issue here is how a society deals with the fact that the future can never be known: Should we try to control it or just let it happen?"
Power distance is the unequal distribution of power between parties, and the level of acceptance of that inequality; whether it is in the family, workplace, or other organizations.
Japanese values are cultural goals, beliefs and behaviors that are considered important in Japanese culture. From a global perspective, Japanese culture stands out for its higher scores in emancipative values, individualism, and flexibility compared to many other cultures around the world. There is a similar level of emphasis on these values in the cultures of the United States and Japan. However cultures from Western Europe surpass it in these aspects. Overall, Japanese society exhibits unique characteristics influenced by personal connections, consensus building, and a strong sense of community consciousness. These features have deep historical roots and reflect the values ingrained in Japanese society.
Cultural psychology is the study of how cultures reflect and shape their members' psychological processes.
In social anthropology, patrilocal residence or patrilocality, also known as virilocal residence or virilocality, are terms referring to the social system in which a married couple resides with or near the husband's parents. The concept of location may extend to a larger area such as a village, town or clan territory. The practice has been found in around 70 percent of the world's modern human cultures that have been described ethnographically. Archaeological evidence for patrilocality has also been found among Neanderthal remains in Spain and for ancient hominids in Africa.
Phylogenetic autocorrelation also known as Galton's problem, after Sir Francis Galton who described it, is the problem of drawing inferences from cross-cultural data, due to the statistical phenomenon now called autocorrelation. The problem is now recognized as a general one that applies to all nonexperimental studies and to experimental design as well. It is most simply described as the problem of external dependencies in making statistical estimates when the elements sampled are not statistically independent. Asking two people in the same household whether they watch TV, for example, does not give you statistically independent answers. The sample size, n, for independent observations in this case is one, not two. Once proper adjustments are made that deal with external dependencies, then the axioms of probability theory concerning statistical independence will apply. These axioms are important for deriving measures of variance, for example, or tests of statistical significance.
The Standard Cross-Cultural Sample (SCCS) is a sample of 186 cultures used by scholars engaged in cross-cultural studies.
The Department of Social Relations for Interdisciplinary Social Science Studies, more commonly known as the "Department of Social Relations", was an interdisciplinary collaboration among three of the social science departments at Harvard University beginning in 1946. Originally, the program was headquartered in Emerson Hall at Harvard before moving to William James Hall in 1965. While the name "Social Relations" is often associated with the program's long-time chair and guiding spirit, sociologist Talcott Parsons, many major figures of mid-20th-century social science also numbered among the program's faculty, including psychologists Gordon Allport, Jerome Bruner, Roger Brown, and Henry Murray (personality); anthropologists Clyde and Florence Kluckhohn, John and Beatrice Whiting, Evon Z. Vogt ; and sociologist Alex Inkeles. Other prominent scholars, such as Jerome Kagan and Ezra Vogel belonged to the department early in their careers before it split. Many of the department's graduate students also went on to be major figures in US social sciences during the latter part of the twentieth century; their work tends towards strong interdisciplinary and cross-disciplinary approaches.
Cross-cultural psychology is the scientific study of human behavior and mental processes, including both their variability and invariance, under diverse cultural conditions. Through expanding research methodologies to recognize cultural variance in behavior, language, and meaning it seeks to extend and develop psychology. Since psychology as an academic discipline was developed largely in North America and Europe, some psychologists became concerned that constructs and phenomena accepted as universal were not as invariant as previously assumed, especially since many attempts to replicate notable experiments in other cultures had varying success. Since there are questions as to whether theories dealing with central themes, such as affect, cognition, conceptions of the self, and issues such as psychopathology, anxiety, and depression, may lack external validity when "exported" to other cultural contexts, cross-cultural psychology re-examines them using methodologies designed to factor in cultural differences so as to account for cultural variance. Some critics have pointed to methodological flaws in cross-cultural psychological research, and claim that serious shortcomings in the theoretical and methodological bases used impede, rather than help the scientific search for universal principles in psychology. Cross-cultural psychologists are turning more to the study of how differences (variance) occur, rather than searching for universals in the style of physics or chemistry.
Hofstede's cultural dimensions theory is a framework for cross-cultural psychology, developed by Geert Hofstede. It shows the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Social anthropology is the study of patterns of behaviour in human societies and cultures. It is the dominant constituent of anthropology throughout the United Kingdom and much of Europe, where it is distinguished from cultural anthropology. In the United States, social anthropology is commonly subsumed within cultural anthropology or sociocultural anthropology.
Melvin Lawrence Ember was an American cultural anthropologist and cross-cultural researcher with wide-ranging interests who combined an active research career with writing for nonprofessionals.
Peter N. Peregrine is an American anthropologist, registered professional archaeologist, and academic. He is well known for his promotion of the use of science in anthropology, and for his popular textbook Anthropology. Peregrine did dissertation research on the evolution of the Mississippian culture of North America, and conducted fieldwork on Bronze Age cities in Syria. He is currently Professor of Anthropology and Museum Studies at Lawrence University and Research Associate of the Human Relations Area Files at Yale University. From 2012 to 2018 he was an External Professor at the Santa Fe Institute.
The theory of basic human values is a theory of cross-cultural psychology and universal values that was developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human values, each distinguished by their underlying motivation or goal, and he explains how people in all cultures recognize them. There are two major methods for measuring these ten basic values: the Schwartz Value Survey and the Portrait Values Questionnaire.