Technoculture

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Technoculture is a neologism that is not in standard dictionaries but that has some popularity in academia, popularized by editors Constance Penley and Andrew Ross in a book of essays bearing that title. [1] [2] It refers to the interactions between, and politics of, technology and culture.

Contents

Programs of study

"Technoculture" is used by a number of universities to describe subject areas or courses of study. UC Davis, for instance, has a program of technocultural studies. In 2012, the major merged with Film Studies to form Cinema and Techno-Cultural Studies (CaTS), but in 2013 is being reviewed to become Cinema and Technoculture (see below); the University of Western Ontario offers a degree in Media, Information and Technoculture (which they refer to as MIT, offering an "MIT BA"). [3] UC Riverside is in the process of creating a program in technocultural studies beginning with the creation of a graduate certificate program in "Science Fiction and Technoculture Studies." [4]

According to its description, the Georgetown University course English/CCT 691 [5] titled Technoculture from Frankenstein to Cyberpunk, covers the "social reception and representation of technology in literature and popular culture from the Romantic era to the present" and includes "all media, including film, TV, and recent video animation and Web 'zines." The course focuses "mainly on American culture and the way in which machines, computers, and the body have been imagined." [6]

The UC Davis Technocultural Studies department focuses on "transdisciplinary approaches to artistic, cultural and scholarly production in contemporary media and digital arts, community media, and mutual concerns of the arts with the scientific and technological disciplines. In contrast to programs which see technology as the primary driving force, we place questions of poetics, aesthetics, history, politics and the environment at the core of our mission. In other words, we emphasize the 'culture' in Technoculture."

The Technocultural Studies major program is an interdisciplinary integration of current research in cultural history and theory with innovative hands-on production in digital media and "low-tech". It focuses on the fine and performing arts, media arts, community media, literature and cultural studies as they relate to technology and science. Backed by critical perspectives and the latest forms of research and production skills, students enjoy the mobility to explore individual research and expression, project-based collaboration and community engagement. [7]

Technocultural Studies is a fairly new major at UC Davis and is considered a division of Humanities, Arts and Cultural Studies.

Journals

'Technoculture: An Online Journal of Technology in Society ( ISSN   1938-0526) is an independent, interdisciplinary, annual peer-reviewed journal that publishes critical and creative works that explore the ways in which technology impacts society. It uses a broad definition of technology. Founded by Keith Dorwick and Kevin Moberly, it is now edited by Keith Dorwick. Technoculture is a member of the Council of Editors of Learned Journals and is indexed by EBSCOhost and the Modern Language Association. [8]

People

Marshall McLuhan is most known for his concepts of a "global village". In his book Understanding Media he talks about how media affects society and culture. He also develops a theory about technology being an extension of the body. According to McLuhan, the alphabet is what gave rise to the idea that sight is more important than hearing because in order to communicate one had to be able to see and understand the alphabet. [9]

In her book Technoculture: The Key Concepts, Debra Benita Shaw "outlines the place of science and technology in today's culture" and "explores the power of scientific ideas, their impact on how we understand the natural world and how successive technological developments have influenced our attitudes to work, art, space, language and the human body." [10]

Clay Shirky writes, teaches, and consults on the social and economic effects of the internet, and especially on places where our social and technological networks overlap. He is on the faculty of NYU's Interactive Telecommunications Program, and has consulted for Nokia, Procter and Gamble, News Corp., the BBC, the United States Navy and Lego. He is also a regular speaker at technology conferences. [11]

In his book "The Work of Art in the Age of Mechanical Reproduction" Walter Benjamin attempts to analyze the changed experience of art in modern society. He believes that a reproduction of art lacks presence in time and space and therefore has no aura. Original works of art do have an aura. An aura includes authority, its place in space and time (when it was made), how the piece's physical condition suffered and how it's changed owners over time. An original work of art derives its authenticity from history and what has happened to it over time. [12]

See also

Related Research Articles

Marshall McLuhan Canadian educator, philosopher, and scholar

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Born in Edmonton, Alberta, and raised in Winnipeg, Manitoba, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life.

Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

<i>Understanding Media</i> 1964 book by Marshall McLuhan

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<i>The Gutenberg Galaxy</i> 1962 book by Marshall McLuhan

The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term global village, which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.

Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies and anthropology.

Technocriticism is a branch of critical theory devoted to the study of technological change.

Clay Shirky American technology writer

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Andrew Ross (sociologist) Scottish sociologist

Andrew Ross is Professor of Social and Cultural Analysis at New York University (NYU), and a social activist and analyst. He has authored and edited numerous books, and written for The New York Times, The Guardian, The Nation, Newsweek, and Al Jazeera. Much of his writing focuses on labor, the urban environment, and the organisation of work, from the Western world of business and high-technology to conditions of offshore labour in the Global South. Making use of social theory as well as ethnography, his writing questions the human and environmental cost of economic growth. Outside his field, Ross is known as a recipient of the 1996 Ig Nobel Prize for literature for his part in the Sokal hoax.

The Work of Art in the Age of Mechanical Reproduction 1935 essay by Walter Benjamin

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Lelia Green is an professor at the School of Arts and Humanities at Edith Cowan University, Perth. Green is the author of Technoculture: From Alphabet to Cybersex and the editor of Framing Technology: Society, Choice and Change, and also on the editorial board of the Australia Journal of Communication and Media International Australia Incorporating Culture and Policy.

Jussi Parikka is a Finnish new media theorist and Professor in Technological Culture & Aesthetics at Winchester School of Art. He is also Visiting Professor at FAMU at the Academy of Performing Arts in Prague as well as Docent of digital culture theory at the University of Turku in Finland. Until May 2011 Parikka was the Director of the Cultures of the Digital Economy (CoDE) research institute at Anglia Ruskin University and the founding Co-Director of the Anglia Research Centre for Digital Culture. With Ryan Bishop, he also founded the Archaeologies of Media and Technology research unit.

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University of Western Ontario Faculty of Information & Media Studies

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References

  1. Penley, Constance; Andrew Ross (1991). Technoculture . University of Minnesota Press. ISBN   0-8166-1932-8.
  2. Mediamatic review Penley, Ross Constance Penley & Andrew Ross, Technoculture Cultural Politics vol 3, U of Minnesota Press 1991
  3. Media, Information & Technoculture at MIT
  4. UCTV. "Science Fiction Goes to School!" . Retrieved 7 December 2012.
  5. CCT stands for "Communications, Culture and Technology"
  6. "Technoculture from Frankenstein to Cyberpunk". Archived from the original on February 17, 2006. Retrieved June 6, 2006.
  7. "UC Davis General Catalogue 2010-2011 2011-2012" (PDF). July 2002. Archived from the original (PDF) on 2011-12-08. Retrieved 2011-01-08.
  8. "Technoculture: An Online Journal of Technology in Society.". 2009–2011. Retrieved 2011-12-27.
  9. "Marshall Who?". 2011-01-11. Retrieved 2011-01-11.
  10. Shaw, Debra Benita (2008). Technoculture: The Key Concepts. Berg Publishers. ISBN   978-1-84520-298-9.
  11. Shirky, Clay (2008). Here Comes Everybody (book). Penguin Group. ISBN   978-1-59420-153-0.
  12. Benjamin, Walter (2010). The Work of Art in the Age of Mechanical Reproduction. Prism Key Press. ISBN   978-1-4537-2248-0.