Cultural emphasis is an important aspect of a culture which is often reflected though language and, more specifically, vocabulary. [1] This means that the vocabulary people use in a culture indicates what is important to that group of people. If there are many words to describe a certain topic in a specific culture, then there is a good chance that that topic is considered important to that culture.
The idea of cultural emphasis is rooted form the work of Franz Boas, who is considered to be one of the founders of American Anthropology. [2] Franz Boas developed and taught concepts such as cultural relativism and the "cultural unconscious", which allowed anthropologists who studied under him, like Edward Sapir and Ruth Benedict, to further study and develop ideas on language and culture. [3]
One way in which cultural emphasis is exemplified is a populace talks about the weather. For example, in a place where it is cold and it snows a lot, a large collection of words to describe the snow would be expected.
In a place where it is hot, a cornucopia of associated terms would be expected.
A concentration of related terms for similar phenomena suggests the importance in distinguishing between them. Furthermore, if you are not from the area, or that culture, you might not have experienced or know the difference between, for example, a dry heat or a humid heat, when the difference may have huge implications for the outcome of a particular action.
Benjamin Lee Whorf was an American linguist and fire prevention engineer best known for proposing the Sapir–Whorf hypothesis. He believed that the structures of different languages shape how their speakers perceive and conceptualize the world. Whorf saw this idea, named after him and his mentor Edward Sapir, as having implications similar to those of Einstein's principle of physical relativity. However, the concept originated from 19th-century philosophy and thinkers like Wilhelm von Humboldt and Wilhelm Wundt.
Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.
Edward Sapir was an American anthropologist-linguist, who is widely considered to be one of the most important figures in the development of the discipline of linguistics in the United States.
Franz Uri Boas was a German-American anthropologist and ethnomusicologist. He was a pioneer of modern anthropology who has been called the "Father of American Anthropology". His work is associated with the movements known as historical particularism and cultural relativism.
Linguistic relativity asserts that language influences worldview or cognition. One form of linguistic relativity, linguistic determinism, regards peoples' languages as determining and influencing the scope of cultural perceptions of their surrounding world.
Cultural relativism is the view that concepts and moral values must be understood in their own cultural context and not judged according to the standards of a different culture. It asserts the equal validity of all points of view and the relative nature of truth, which is determined by an individual or their culture.
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study.
Ethnolinguistics is an area of anthropological linguistics that studies the relationship between a language or group of languages and the cultural behavior of the people who speak those languages.
Anthropological linguistics is the subfield of linguistics and anthropology which deals with the place of language in its wider social and cultural context, and its role in making and maintaining cultural practices and societal structures. While many linguists believe that a true field of anthropological linguistics is nonexistent, preferring the term linguistic anthropology to cover this subfield, many others regard the two as interchangeable.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication. It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds. In this sense, it seeks to understand how people from different countries and cultures act, communicate, and perceive the world around them. Intercultural communication focuses on the recognition and respect of those with cultural differences. The goal is mutual adaptation between two or more distinct cultures which leads to biculturalism/multiculturalism rather than complete assimilation. It promotes the development of cultural sensitivity and allows for empathic understanding across different cultures.
Linguistic determinism is the concept that language and its structures limit and determine human knowledge or thought, as well as thought processes such as categorization, memory, and perception. The term implies that people's native languages will affect their thought process and therefore people will have different thought processes based on their mother tongues.
Edward Twitchell Hall, Jr. was an American anthropologist and cross-cultural researcher. He is remembered for developing the concept of proxemics and exploring cultural and social cohesion, and describing how people behave and react in different types of culturally defined personal space. Hall was an influential colleague of Marshall McLuhan and Buckminster Fuller.
The claim that Eskimo words for snow are unusually numerous, particularly in contrast to English, is a cliché commonly used to support the controversial linguistic relativity hypothesis. In linguistic terminology, the relevant languages are the Eskimo–Aleut languages, specifically the Yupik and Inuit varieties.
The ethnography of communication (EOC), originally called the ethnography of speaking, is the analysis of communication within the wider context of the social and cultural practices and beliefs of the members of a particular culture or speech community. It comes from ethnographic research It is a method of discourse analysis in linguistics that draws on the anthropological field of ethnography. Unlike ethnography proper, though, EOC takes into account both the communicative form, which may include but is not limited to spoken language, and its function within the given culture.
In sociolinguistics, SPEAKING or the SPEAKING model, is a model socio-linguistic study developed by Dell Hymes. Hymes developed this model as part of a new methodology referred to as the ethnography of speaking. This model is a tool to assist the identification and labeling of components of interactional linguistics that was driven by his view that, in order to speak a language correctly, one needs not only to learn its vocabulary and grammar, but also the context in which words are used. In essence, learning the components of the SPEAKING model is essential for linguistic competence.
In linguistics, the term semantic domain refers to an abstract space containing all the 'meanings' of every term in a language. Since multiple words can have the same meaning, the semantic domain can also be thought of as grouping the terms based on meaning. Harriet Ottenheimer (2006), a writer in Linguistic Anthropology, defines a semantic domain as a “specific area of cultural emphasis”.
Ray L. Birdwhistell was an American anthropologist who founded kinesics as a field of inquiry and research. Birdwhistell coined the term kinesics, meaning "facial expression, gestures, posture and gait, and visible arm and body movements". He estimated that "no more than 30 to 35 percent of the social meaning of a conversation or an interaction is carried by the words." Stated more broadly, he argued that "words are not the only containers of social knowledge." He proposed other technical terms, including kineme, and many others less frequently used today. Birdwhistell had at least as much impact on the study of language and social interaction generally as just nonverbal communication because he was interested in the study of communication more broadly than is often recognized. Birdwhistell understood body movements to be culturally patterned rather than universal. His students were required to read widely, sources not only in communication but also anthropology and linguistics. "Birdwhistell himself was deeply disappointed that his general communicative interests and goals were not appropriately understood." Collaborations with others, including initially Margaret Mead and Gregory Bateson, and later, Erving Goffman and Dell Hymes had huge influence on his work. For example, the book he is best known for, Kinesics and Context, "would not have appeared if it had not been envisaged by Erving Goffman" and he explicitly stated "the paramount and sustaining influence upon my work has been that of anthropological linguistics", a tradition most directly represented at the University of Pennsylvania by Hymes.
Pliny Earle Goddard was an American linguist and ethnologist noted for his extensive documentation of the languages and cultures of the Athabaskan peoples of western North America. His early research, carried out under the auspices of the University of California, Berkeley, focused on the Hupa and adjacent Athabaskan groups in northwestern California. After moving to New York in 1909 at the invitation of Franz Boas his scope expanded to include the Athabaskans of the Southwest, Canada, and Alaska. During the 1910s and 1920s. as Boas's junior colleague at the American Museum of Natural History and Columbia University, Goddard played a major role in creating the academic infrastructure for American Indian linguistics and anthropology in North America.
Richard Bauman is a folklorist and anthropologist, now retired from Indiana University Bloomington. He is Distinguished Professor emeritus of Folklore, of Anthropology, and of Communication and Culture. Before coming to IU in 1985, he was the Director of the Center for Intercultural Studies in Folklore and Ethnomusicology at the University of Texas and a faculty member in the UT Department of Anthropology. Just before retiring from Indiana, he was chair of the IU Department of Folklore and Ethnomusicology, as well as an important member of the Department of Anthropology and the Department of Communication and Culture.
American anthropology has culture as its central and unifying concept. This most commonly refers to the universal human capacity to classify and encode human experiences symbolically, and to communicate symbolically encoded experiences socially. American anthropology is organized into four fields, each of which plays an important role in research on culture: