Gesellschaft mit beschränkter Haftung | |
Industry | Automotive |
Fate | Bankruptcy |
Founded | 1908 |
Defunct | 1963 |
Headquarters | Bremen, Germany |
Products | Automobiles |
Parent | Norddeutscher Lloyd |
Website | www |
Norddeutsche Automobil und Motoren GmbH (North German Automobile and Engines) was a German automobile manufacturer, created in 1908 and owned by the Norddeutscher Lloyd shipping company. The factory was in Bremen. Many of the products of the company and its successors were badged with the Lloyd marque.
The German Lloyd marque had no connection with the British Lloyd Cars Ltd company active between 1936 and 1951.
The first cars were licence-built Kriéger electric vehicles. Petrol-engined models followed in 1908 with 3685 cc engines, but few were made. The Belgian electrical engineer, Paul Mossay, was employed for four years as chief engineer, designing both engines and electric vehicles. [1] :78 In 1914 the company merged with Hansa to become Hansa-Lloyd Werke AG. Most of the cars made by the new company were sold as Hansa with the Hansa-Lloyd name attached to commercial vehicles only. Nevertheless, two cars, the 4-litre Treff AS and the 8-cylinder 4.6-litre Trumpf AS were badged as Hansa-Lloyds. The company was integrated in the Borgward group after the purchase of Hansa by Carl F. W. Borgward in 1929, and car production ceased.
Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH – still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied. Thin, rolled steel gradually replaced the original fabric shell between 1953 and 1954 (Lloyd 400), however wood framing was still used within the doors and elsewhere.
The Lloyd 250 was called "Prüfungsangst-Lloyd" ("Lloyd for exam nerves") as they appealed to owners of older driving licenses who could drive it without having to pass a new driving test for cars with a cubic capacity of over 250 cc, a test which was introduced in a legal reform of the mid-1950s. With a power of only 11 hp (DIN), the Lloyd's designers saw a need for saving weight, and thus offered the LP 250 without a back seat, bumpers, hub caps or trims. However, most buyers ordered the LP 250 V with these features as optional extras.
Overall, the vehicles matched the need for small and cheap cars which were a characteristic of post-war Germany, and they provided a comparatively high standard in comfort and reliability. They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel. In spite of this success, there was little prestige to be gained by driving a Lloyd. In the vernacular, the Lloyd 300 was called "Leukoplastbomber" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST. A contemporary derisive verse went "Wer den Tod nicht scheut, fährt Lloyd" ("He who is not afraid of death, drives a Lloyd").
Pietro Frua designed a coupé on the basis of the Lloyd Alexander; it was presented at the Turin Motor Show in November 1958.
The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella".
Type | Body style | Period | Engine | cubic capacity | hp (DIN) | Gears | Speed |
---|---|---|---|---|---|---|---|
Lloyd LP 300 | saloon | 1950–1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 km/h (47 mph) |
Lloyd LS 300 / LK 300 | LS: estate car LK: van | 1951–1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 km/h (47 mph) |
Lloyd LC 300 | coupé | 1951–1952 | 2 cylinders two-stroke | 293 | 10 | 3 | 75 km/h (47 mph) |
Lloyd LP 400 | saloon | 1953–1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 km/h (47 mph) |
Lloyd LS 400 / LK 400 | LS: estate car LK: van | 1953–1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 km/h (47 mph) |
Lloyd LC 400 | convertible | 1953–1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 km/h (47 mph) |
Lloyd LT 500 | van / 6-seater minivan [2] | 1953–1957 | 2 cylinders two-stroke | 386 | 13 | 3 | 75 km/h (47 mph) |
Lloyd LP 250 and 250 V | saloon | 1956–1957 | 2 cylinders two-stroke | 250 | 11 | 3 | 75 km/h (47 mph) |
Lloyd LP 600 | saloon | 1955–1961 | 2 cylinders four-stroke | 596 | 19 | 3 | 100 km/h (62 mph) |
Lloyd LS 600 / LK 600 | LS: estate car LK: van | 1955–1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 km/h (62 mph) |
Lloyd LC 600 | convertible "Cabrio-Limousine" | 1955–1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 km/h (62 mph) |
Lloyd Alexander | saloon or estate car | 1957–1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 100 km/h (62 mph) |
Lloyd Alexander TS | saloon or estate car | 1958–1961 | 2 cylinders four-stroke | 596 | 25 | 4 | 107 km/h (66 mph) |
Lloyd LT 600 | van/minivan pickup truck | 1955–1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 85 km/h (53 mph) |
Lloyd Theodor | LT 600 RV | 1955–1961 | 2 cylinders four-stroke | 596 | 19 | 4 | 85 km/h (53 mph) |
Lloyd Arabella | saloon | 1959–1961 | 4 cylinders four-stroke | 897 | 38 1960–1963 also 34 | 4 | 120 km/h (75 mph) |
Lloyd Arabella de Luxe | saloon | 1960–1961 | 4 cylinders four-stroke | 897 | 45 | 4 | 133 km/h (83 mph) |
Lloyd EL 1500 | electric van | electric | - | - | |||
Lloyd EL 2500 | electric van | electric | - | - |
Type | number of cars built |
---|---|
Lloyd 300 LP, LS and LC | 18087 |
Lloyd 400 LP, LS and LC | 109878 |
Lloyd 250 and 250 V | 3768 |
Lloyd 600 LP, LS and LC, Alexander and Alexander TS | 176524 |
Lloyd Arabella and Arabella de Luxe | 47549 |
The Lloyd 600 was assembled in Australia by a company formed as joint venture between Carl Borgward and Laurence Hartnett in the late 1950s. [3] The car was introduced in December 1957 as the Lloyd-Hartnett and a total of 3000 cars were built before production ceased in 1962. [3]
The former Borgward car manufacturing company, based in Bremen, Germany, was founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath and Lloyd. Borgward's Isabella was one of the most popular German premium models in the 1950s, while Lloyd's Alexander / Lloyd 600 model offered affordable mobility to many working-class motorists. The group ceased operations in 1961, following controversial insolvency proceedings.
The BMW New Class was a line of sedans and coupes produced by German automaker BMW between 1962 and 1977. These models ensured BMW's solvency after the company's financial crisis of the 1950s and established the identity of BMW automobiles as sports sedans.
Carl Friedrich Wilhelm Borgward was a German engineer and designer and the creator of the Borgward group, based in Bremen.
Goliath-Werke Borgward & Co. was a German car manufacturer started by Carl F. W. Borgward and Wilhelm Tecklenborg in 1928, and was part of the Borgward group. Goliath was based in Bremen and specialized in three-wheeler cars and trucks and medium-sized cars. Their vehicles were sold under the Goliath brand.
Hansa-Automobil Gesellschaft m.b.H was a German car brand established in 1905, which in 1914 was merged with Norddeutsche Automobil und Motoren AG (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the Borgward group. Hansa was based in the Bremen suburb of Hastedt.
The Borgward Isabella is an automobile which was manufactured by the Bremen based auto-manufacturer Carl F. W. Borgward GmbH from 1954 to 1962.
The Goliath GP700 is a small automobile which was manufactured by the Bremen, Germany–based Borgward subsidiary Goliath-Werke Borgward & Co from 1950 to 1957. In 1955, the GP700 was joined by the larger-engined Goliath GP900 E. From 1951 to 1953, a coupé version, the Goliath GP700 Sport was offered. The Goliath was a revolutionary design, which in several important respects pointed the way for automobile development in the second half of the 20th century.
The Goliath 1100 and later the Hansa 1100 is a small automobile that was manufactured from 1957 to 1961 by the Bremen based Goliath-Werke Borgward & Co, a subsidiary of Borgward. A two-door saloon and a three-door kombi (estate) version were available from launch and a two-door coupe was introduced a year later. For 1959, the Goliath name was discontinued and the car was rebadged as the Hansa 1100, recalling Borgward’s prewar model of the same name.
The Lloyd LT 500 was a compact van produced and sold by the German automaker Borgward Groups's Lloyd Motoren Werke GmbH in Bremen, Germany between 1953 and 1957. A six seater minivan version was offered by April 1954.
The Lloyd LP 250 is a small car introduced in June 1956 and offered for sale until 1957 by Lloyd Motoren Werke G.m.b.H. of Bremen. The body and running gear came from the existing Lloyd LP 400. The LP 250 differed in having the size of its two cylinder two stroke engine reduced to 250 cc. This produced a claimed maximum power of just 8 kW at 5000 rpm, less, even, than the 9.8 kW of the LP 400.
The Glas 1700 is a middle class four door saloon produced by Hans Glas GmbH at Dingolfing. The prototype was first presented in September 1963 at the Frankfurt Motor Show. Later versions of the coupé and cabriolet bodied Glas GT were also powered, in some cases, by the same engine as the saloon. The saloon was produced between August 1964 and December 1967, but the manufacturer never had the investment capital sufficiently to expand production capability and the model was discontinued after the by now badly indebted manufacturer was acquired by BMW.
The Goliath Pionier is a small three wheeled two seater vehicle first presented by Carl F. W. Borgward at the 1931 Berlin motor show. It remained in production until 1934, by when approximately 4,000 had been produced.
The Borgward B 3000 was a medium-sized truck made by German manufacturer Carl F. W. Borgward GmbH between 1941 and 1944 in the Bremen-Sebaldsbrück works. After World War II, B 3000 production continued from July 1948 to 1950. Also an electric driven version Borgward BE3000 was avail.
The Lloyd 600 was a small car produced by the Borgward Groups's Lloyd Motoren Werke GmbH in Bremen between 1955 and 1961.
The Lloyd Arabella was a passenger car produced by the Borgward Group in West Germany between 1959 and 1961. After the company's controversial bankruptcy the Arabella continued to be produced, albeit in greatly reduced quantities and branded as the Borgward Arabella until 1963. By the standards of the time and place it would have been defined as a small family car.
The Lloyd 400 was a small car produced by the Borgward Group's Lloyd Motoren Werke GmbH in Bremen between 1953 and 1957.
The Lloyd 300 was a small car produced by the Borgward Group's Lloyd Motoren Werke GmbH in Bremen between 1950 and 1952.
The Hansa 400 is a microcar made in 1933 to 1934 by Hansa Lloyd and Goliath Company, Borgward & Tecklenborg in Bremen, Germany. After about a year in production, it was replaced by the next model Hansa 500 with a bigger engine.
The Blitzkarren was a cab-less tricycle freight cart based on a motorcycle. It was produced in 1924 as the first complete production vehicle manufactured by the Bremer Kühlerfabrik Borgward & Co. GmbH. The company, located in Sebaldsbrück, a settlement in Hemelingen, Bremen, Germany previously produced radiators and fenders for Hansa-Lloyd. Between 1929 and 1931 Hansa-Lloyd was acquired by Carl Borgward and his co-investor Wilhelm Tecklenborg. Borgward also renamed his radiator manufacturing company to Goliath-Werke Borgward & Co. GmbH.
Peter Kurze is a German publisher and author. He became known through his book series on the history of the automobile.
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