Not Shy

Last updated

Not Shy
Itzy - Not Shy.jpg
Digital and A version cover
EP by
ReleasedAugust 17, 2020 (2020-08-17)
Recorded2020
StudioJYPE Studios
Genre
Length19:36
Language
  • Korean
  • English
Label
Itzy chronology
It'z Me
(2020)
Not Shy
(2020)
Guess Who
(2021)
Singles from Not Shy
  1. "Not Shy"
    Released: August 17, 2020

Not Shy is the third extended play by South Korean girl group Itzy. It was released on August 17, 2020, by JYP Entertainment. It is available in three versions and contains six tracks, including the lead single of the same name. The EP marks a growth in music production and collaboration as they tap known hitmakers such as SM Entertainment songwriter Kenzie and producers LDN Noise. Musically, Not Shy is a K-pop record that contains influences of pop rock [1] and hip hop. [2]

Contents

The album received positive reviews from critics, who commended Itzy's departure from themes of independence and self-love to the theme of love. Upon its release, Not Shy debuted at the top spot of the Gaon Albums Chart and went on to sell almost 206,280 copies on its first month of release in South Korea. [3] The album also charted in Japan, Poland and the United States, peaking at number 8 on the Billboard World Albums chart.

On December 22, 2021, Itzy's English debut extended play Not Shy (English Version) was released. It included English versions of "Not Shy" and previous title tracks "Dalla Dalla", "Icy", and "Wannabe".

Background and release

"“It is true that ITZY is in the middle of comeback preparations. We will announce the official schedule at a later date.”"

— JYP Entertainment shared to Xportsnews. [4]

On June 22, 2020, it was reported that Itzy is preparing for a comeback at the end of July. [4] On July 31, Itzy had dropped a preview of the physical album for “Not Shy”. On August 3 Itzy has shared their first group teaser image. On August 10, the group has unveiled the track list for the mini album “Not Shy”. The music video teaser was released on August 12. The highlight medley was released on August 16. [5] The EP was released on August 17, 2020, through several music portals including iTunes and Spotify.

Music and composition

The album zeroes in on the K-pop quintet's teenage years under the limelight while shouting out their loyal fans who've stood by them. [2] Musically, Not Shy is a K-pop record that contains influences of pop-rock and hip-hop. The EP also marks a growth in music production and collaboration as they tap known K-pop hitmakers such as SM Entertainment songwriter Kenzie and producers LDN Noise. [6]

The title track blends braggadocious hip-hop and pop production. [2] The second track "Don't Give A What", is a fun pop-rock song that has a catchy hook. The song marks as a natural progression in this feminist theme. "SURF" is a song with a funky bassline. "ID" marks a chord progression for Itzy. "Be in Love" is Itzy's first slower vocally-focused song with a guitar melody. [1]

Park Jin-young co-produced Not Shy. Park Jin-young (Founder of JYP Entertainment) in February 2011 from acrofan.jpg
Park Jin-young co-produced Not Shy.

Promotion

Singles

Not Shy was released as the lead single from the album on August 17, 2020. Itzy became one of the only two girl groups (the other being Blackpink), to appear on both the Billboard Global 200 and the Billboard Global Excl. US Charts, peaking at number 124 and 70 respectively. "Not Shy" also reached the top-ten in South Korea, Singapore and Malaysia. The song went on to win a total of 5 music show wins - 1 on Show Champion and Music Bank , and 3 on MCountdown, briefly tying Itzy with Blackpink for the most wins by a girl group in 2020 with 13 accumulative wins.

Critical reception

Professional ratings
Review scores
SourceRating
IZM Star full.svgStar full.svgStar half.svgStar empty.svgStar empty.svg [7]
Billboard favorable [2]
PopCrush positive [6]

Heran Mamo of Billboard was positive in her review saying "Featuring six songs, Not Shy zeroes in on the K-pop quintet's teenage years under the limelight while shouting out their loyal fans who've stood by them. ITZY kicked off today's Not Shy release by also showing off the visual for the titular track, which proves the girls are not shy whatsoever". He also wrote that the song "blends braggadocious hip-hop and pop production". [2] PopCrush's Lai Frances considered the album marks a growth in music production and collaboration. She also appreciated their themes of independence and self-love have morphed into a coming-of-age glow-up, with the group tipping their toes into the waters of singing about love. [6]

IZM writer Seonhee Lim opined "that the song was heavily armed with sound that filled the gap, as if it contained the spirit of a young composer. The saxophone's funky rhythm dominates the whole song, and the composition that changes sharply shifts the center of gravity, adding a three-dimensional effect to the music. Overall, it is a melody that flows with power. Particularly, the part that goes from the free chorus to the chorus is smooth and plays a sufficient role to raise the expectation. The members' vocals, which are more natural than before, also play a part. However, she criticized certain factors that hinder this catharsis. The chorus 'ITZY~', which appears in the middle of the chorus, seems to be aimed at addiction, but rather, it only brings embarrassment. It feels like a forcefully fitted. In addition, EDM sounds such as'Turn down for what' and'GDFR', which were popular in the early 2010s, passed by, bringing the point of getting tired more and more in the second half". [7]

Commercial performance

South Korea

Not Shy debuted at number one on the Gaon Weekly Album Chart with 206,280 album-equivalent units, marking their largest monthly sales and streaming figures. [8] It is Itzy's third number-one album in the country; they also became the first female artist in 2020 to more than have two number one extended plays. In its second week on the Gaon Weekly Album Chart, Not Shy fell off the chart. [9] In its third week, it rose to number nine. [10] The title track peaked at number nine, becoming the group's fourth top ten single. [11]

Other markets

In Poland, the EP debuted and peaked at number 23, marking their highest ever appearance on a European chart. In the US, Not Shy peaked at number 8 on the US Billboard World Albums chart, but did not make an impact on the Billboard Heatseekers Albums. [12]

Track listing

Not Shy track listing
No.TitleLyricsMusicArrangementLength
1."Not Shy"J.Y. Park
  • Kobee
  • Charlotte Wilson
  • J.Y. Park
  • Kobee
  • earattack
2:58
2."Don't Give a What" Lee Seuran
  • Lee Woo Min "collapsedone"
  • Justin Reinstein
  • JJean
  • 엘에이촌놈들
  • Lee Woo Min "collapsedone"
  • 엘에이촌놈들
3:17
3."Louder"Dr.JOKairosKairos3:22
4."iD"
  • MosPick
  • Young Chance
  • MosPick
  • Young Chance
MosPick3:27
5."Surf"danke (lalala studio)
  • Greg Bonnick
  • Hayden Chapman
  • Cazzi Opeia
  • Ellen Berg
LDN Noise3:14
6."Be in Love"Kenzie
  • Kenzie
  • Caesar & Loui
  • Cazzi Opeia
  • Kenzie
  • Caesar & Loui
  • Cazzi Opeia
3:21
Total length:19:36
Not Shy (English Version) track listing
No.TitleLyricsMusicArrangementLength
1."Not Shy" (English version)
  • J.Y. Park
  • Sophia Pae
  • Kobee
  • Charlotte Wilson
  • J.Y. Park
  • Kobee
  • earattack
2:58
2."Wannabe" (English version)
  • Galactika
  • Sophia Pae
GalactikaTeam Galactika3:12
3."Icy" (English version)
  • J.Y. Park
  • Cazzi Opeia
  • Ellen Berg Tollbom
  • Daniel Caesar
  • Ludwig Lindell
  • Ashley Alisha
  • Cameron Neilson
  • Lauren Dyson
  • J.Y. Park
  • Lee Hae-seul
3:11
4."Dalla Dalla" (English version)
  • Galactika
  • Sophia Pae
  • Galactika
  • Atenna
Galactika3:19
Total length:12:40

Charts

Chart performance for Not Shy
Chart (2020)Peak
position
Belgian Albums (Ultratop Flanders) [13] 129
Japanese Albums (Oricon) [14] 8
Japan Hot Albums ( Billboard Japan ) [15] 73
Polish Albums (ZPAV) [16] 23
South Korean Albums (Gaon) [8] 1
US World Albums (Billboard) [12] 8

Certifications and sales

Certifications and sales figures for Not Shy
RegionCertification Certified units/sales
Japan13,205 [17]
South Korea (KMCA) [18] Platinum269,222 [19]

Release history

Release formats for Not Shy
RegionDateFormatLabelRef.
South KoreaAugust 17, 2020 [20]
VariousDigital download, streaming

See also

Related Research Articles

<i>Electric Shock</i> (EP) 2012 EP by f(x)

Electric Shock is the second extended play (EP) by South Korean girl group f(x). The EP was released digitally on June 10, 2012, and released physically on June 13, 2012, under SM Entertainment. The EP's title track, "Electric Shock", as well as the EP, reached the top spot on the weekly Gaon Charts. The EP sold a total of more than 70,000 copies in South Korea.

<i>Melting</i> (EP) 2012 EP by Hyuna

Melting is the second extended play (EP) by South Korean singer Hyuna. It was released on October 21, 2012, by Cube Entertainment. "Ice Cream" was released as the lead single.

<i>Crazy</i> (EP) 2015 EP by 4Minute

Crazy is the sixth extended play (EP) by South Korean girl group 4Minute. It was released on February 9, 2015, by Cube Entertainment and distributed by Universal Music Group. It was the group's first offering in 11 months since the release of 4Minute World (2014). The EP marked a shift towards a bolder concept and fresh direction for the group and contains six songs. Musically, the album is characterized by the group's signature hip hop sound, while also encompassing several other genres including, trap, dance, Europop, funk, disco and rock.

<i>Trespass</i> (EP) 2015 EP by Monsta X

Trespass is the debut and the first extended play by the South Korean boy group Monsta X. It was released by Starship Entertainment and distributed by LOEN Entertainment on May 14, 2015. It has seven tracks, including the title track of the same name.

<i>The Clan Pt. 1 Lost</i> 2016 EP by Monsta X

The Clan Pt. 1 Lost is the third extended play and the first part of The Clan series by the South Korean boy group Monsta X. It was released by Starship Entertainment and distributed by LOEN Entertainment on May 18, 2016. It consists of six tracks, including the singles "Ex Girl", "All In", and "Stuck".

<i>The Clan Pt. 2 Guilty</i> 2016 EP by Monsta X

The Clan Pt. 2 Guilty is the fourth extended play and the second part of The Clan series by the South Korean boy group Monsta X. It was released by Starship Entertainment and distributed by LOEN Entertainment on October 4, 2016. It also consists of six songs, including the title track "Fighter".

"Bad Boy" is a single by South Korean boy band Big Bang. It was released on February 29, 2012, by YG Entertainment, as the second single from their EP Alive. The track's R&B and hip hop sound was acclaimed by music critics, who called it one of BigBang's best songs. "Bad Boy" peaked at number two on South Korean's Gaon Digital Chart.

<i>Rush</i> (EP) 2015 EP by Monsta X

Rush is the second extended play by the South Korean boy group Monsta X. It was released by Starship Entertainment and distributed by LOEN Entertainment on September 7, 2015. It also consists of six tracks, including the title track of the same name and "Hero".

<i>You Made My Dawn</i> 2019 EP by Seventeen

You Made My Dawn is the sixth extended play by South Korean boy band Seventeen. It was released on January 21, 2019, through Pledis Entertainment. It debuted atop the Gaon Album Chart, Oricon Albums Chart and at number four on the US Billboard World Albums chart.

<span class="mw-page-title-main">Itzy</span> South Korean girl group

Itzy is a South Korean girl group formed by JYP Entertainment. The group consists of five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Itzy is recognized for their "teen crush" concept and explore themes of independence and self-love in their music.

"Dalla Dalla" is the debut single by South Korean girl group Itzy. The song was released to digital outlets as the lead single from their debut single album, It'z Different, on February 12, 2019, through JYP Entertainment. Written and composed by the music production group Galactika, the song is a "fusion" track that includes elements of EDM, hip hop, electropop, and house. Lyrically, "Dalla Dalla" revolves around themes of individuality, empowerment and self-confidence.

<span class="mw-page-title-main">Itzy discography</span>

South Korean girl group Itzy have released three studio albums, one compilation album, nine extended plays, one single album, fourteen singles, nine promotional singles and one soundtrack.

"Icy" is a song by South Korean girl group Itzy from their debut EP, titled It'z Icy. It was released by JYP Entertainment as the lead single on July 29, 2019. An English-language version of "Icy" was included on Itzy's first English EP Not Shy , while a Japanese-language version was included on their first compilation album It'z Itzy with lyrics written by D&H.

<i>Itz Me</i> 2020 EP by Itzy

It'z Me is the second Korean extended play by the South Korean girl group Itzy released on March 9, 2020, by JYP Entertainment. It features 7 tracks, including "Wannabe", the lead single from the EP. The physical release is available in three versions: IT'z, ME and WANNABE. It is their first Korean material since the release of It'z Icy in July 2019. It'z Me features a collaboration with Dutch DJ and electronic music producer Oliver Heldens. It was produced by Galactika, Oak Felder, Oliver Heldens, earattack, Shim Eunji, Collapsedone, Jin by Jin, SOPHIE and KASS. Musically, it is a K-pop record that contains influences of dance, hip hop and rock.

"Wannabe" is a song that was recorded by South Korean girl group Itzy and released on their second extended play (EP) titled It'z Me. JYP Entertainment released the song as the EP's lead single on March 9, 2020. It was written and produced by Galactika, who also produced the band's debut track "Dalla Dalla". The song combines house and hip-hop/pop production, and bubblegum-pop melodies.

<i>Nuna</i> (EP) 2020 EP by Jessi

Nuna is the second extended play by Korean-American rapper and singer Jessi. It was released on July 30, 2020 by P-Nation and distributed by Kakao M. It consists of six songs, including the previously released singles "Who Dat B" and "Drip", and the title track "Nunu Nana". This marks her first and only album release under P Nation and her first album in almost three years, following Un2verse in 2017.

<span class="mw-page-title-main">Not Shy (song)</span> 2020 single by Itzy

"Not Shy" is a song recorded by South Korean girl group Itzy for their third extended play of the same name. It was released as the EP's lead single through JYP Entertainment and Republic on August 17, 2020. It is a song that blends R&B and trap-dance, driven by rapid beats and 'intense' saxophone sounds. With a mix of hip-hop, pop, and Caribbean influences, featuring lyrics by J.Y. Park. The song encourages confident expression of love without hesitation, reflecting a notable shift in the group's style with its upbeat tempo and empowering message.

<i>Guess Who</i> (EP) 2021 EP by Itzy

Guess Who is the fourth extended play by South Korean girl group Itzy. It was released by JYP Entertainment on April 30, 2021. The EP was released for pre-order on March 22, and contains six tracks, including the lead single "In the Morning". The physical album comes in three versions: Day, Night, and Day&Night. The EP is primarily a rap-styled K-pop record that combines EDM, hip hop, dance, dance-pop, trap, Latin trap and bossa nova elements.

<span class="mw-page-title-main">In the Morning (Itzy song)</span> 2021 single by Itzy

"In the Morning" is a song recorded by South Korean girl group Itzy. It was released on April 30, 2021, through JYP Entertainment, as the lead single from the group's fourth extended play, Guess Who. An English version was released as a single on May 14, 2021. It was produced by JYP Entertainment's founder, J.Y. Park, alongside South Korean songwriters Danke and Kass and composer Lee Hae-sol.

"Pose" is a song recorded by South Korean girl group Red Velvet for their sixth Korean extended play (EP), Queendom. It was released as part of the EP on August 16, 2021, by SM Entertainment. The up-tempo dance-pop song is written by Lee Seu-ran and composed by Fabian Torsson, Harry Sommerdahl, Ylva Dimberg, and Moa "Cazzi Opeia" Carlebecker.

References

  1. 1 2 "[ALBUM & MV REVIEW] ITZY - 'Not Shy'". Hellokpop. Retrieved September 11, 2020.
  2. 1 2 3 4 5 Heran, Mano (August 17, 2020). "ITZY Drops Third Mini-Album 'Not Shy' & Title Track's Music Video". Billboard . Retrieved September 12, 2020.
  3. "2020 Monthly Album Chart – August". Gaon Chart. Retrieved September 11, 2020.
  4. 1 2 기사입력. "[단독]'괴물 신인' 있지, 7월 말 컴백…4연속 메가히트 노린다". Naver (in Korean). Retrieved September 12, 2020.
  5. J.K (July 30, 2020). "Update: ITZY Counts Down To Comeback With D-Day Poster For "Not Shy"". Soompi. Retrieved September 12, 2020.
  6. 1 2 3 "ITZY Reveal Why They're 'Not Shy' on New EP (INTERVIEW)". Pop crush. August 17, 2020. Retrieved September 13, 2020.
  7. 1 2 Seonhee Lim (August 25, 2020). "Not Shy". IZM (in Korean). Retrieved September 12, 2020.
  8. 1 2 "Gaon Album Chart – Week 34, 2020". Gaon Chart (in Korean). Retrieved September 11, 2020.
  9. "Gaon Album Chart – Week 35, 2020". Gaon Chart (in Korean). Retrieved September 18, 2020.
  10. "Gaon Album Chart – Week 35, 2020". Gaon Chart (in Korean). Retrieved September 18, 2020.
  11. "2020년 35주차 Digital Chart". August 22, 2020.
  12. 1 2 "World Albums – August 29, 2020". Billboard. Retrieved September 11, 2020.
  13. "Ultratop.be – Itzy – Not Shy %5BEP%5D" (in Dutch). Hung Medien. Retrieved May 12, 2021.
  14. "Oricon Top 50 Albums: 2020-08-31" (in Japanese). Oricon. Retrieved September 11, 2020.
  15. "Hot Albums (2020/09/7)". Billboard Japan (in Japanese). Retrieved September 11, 2020.
  16. "Oficjalna lista sprzedaży :: OLiS - Official Retail Sales Chart". OLiS. Polish Society of the Phonographic Industry. Retrieved September 11, 2020.
  17. "週間 アルバムランキング 2020年09月07日付" (in Japanese). Oricon. Retrieved September 11, 2020.
  18. "South Korean album certifications – Itzy – Not Shy" (in Korean). Korea Music Content Association (KMCA). Retrieved March 9, 2022.
  19. Total album sales for Not Shy: 216,151 (2020) + 29,295 (2021) + 23,776 (2022)
    • 2020년 Album Chart [2020 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 8, 2021. Retrieved February 10, 2021.
    • 2021년 12월 Album Chart [December 2021 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 6, 2022. Retrieved January 6, 2022.
    • "2022.06 Album Chart". Circle Music Chart. Korea Music Content Association. Archived from the original on July 7, 2022. Retrieved July 7, 2022.
  20. "Not Shy". iTunes. Apple Inc. Retrieved September 11, 2020.