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An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster.
A straw poll, straw vote, or straw ballot is an ad hoc or unofficial vote. It is used to show the popular opinion on a certain matter, and can be used to help politicians know the majority opinion and help them decide what to say in order to gain votes.
An election exit poll is a poll of voters taken immediately after they have exited the polling stations. A similar poll conducted before actual voters have voted is called an entrance poll. Pollsters – usually private companies working for newspapers or broadcasters – conduct exit polls to gain an early indication as to how an election has turned out, as in many elections the actual result may take many hours to count.
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. Large numbers of voters are contacted with little effort made to collect and analyze their response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor-mongering masquerading as an opinion poll. Push polls may rely on innuendo, or information gleaned from opposition research on the political opponent of the interests behind the poll.
The 2007 Ontario general election was held on October 10, 2007, to elect members (MPPs) of the 39th Legislative Assembly of the Province of Ontario, Canada. The Liberals under Premier Dalton McGuinty won the election with a majority government, winning 71 out of a possible 107 seats with 42.2% of the popular vote. The election saw the third-lowest voter turnout in Ontario provincial elections, setting a then record for the lowest voter turnout with 52.8% of people who were eligible voted. This broke the previous record of 54.7% in the 1923 election, but would end up being surpassed in the 2011 and 2022 elections.
The Literary Digest was an American general interest weekly magazine published by Funk & Wagnalls. Founded by Isaac Kaufmann Funk in 1890, it eventually merged with two similar weekly magazines, Public Opinion and Current Opinion.
An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls.
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, at national and state levels, of elections, politics, current events, consumer confidence, business topics, and the United States president's job approval ratings. Surveys by the company are conducted using a combination of automated public opinion polling involving pre-recorded telephone inquiries and an online survey. The company generates revenue by selling advertising and subscriptions to its polling survey data.
The Bradley effect is a theory concerning observed discrepancies between voter opinion polls and election outcomes in some United States government elections where a white candidate and a non-white candidate run against each other. The theory proposes that some white voters who intend to vote for the white candidate would nonetheless tell pollsters that they are undecided or likely to vote for the non-white candidate. It was named after Los Angeles mayor Tom Bradley, an African-American who lost the 1982 California gubernatorial election to California attorney general George Deukmejian, a white person, despite Bradley being ahead in voter polls going into the elections.
In the run up to the general election on 7 May 2015, various organisations carried out opinion polling to gauge voting intention. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
This article provides a list of federal opinion polls that were conducted between the 2007 election and 2010 election.
Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its chief executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.
Various polling organisations have been conducting opinion polling in specific ridings in the lead up to the 2015 Canadian general election. The results of publicised opinion polling for individual constituencies are detailed in this article.
The referendum on EU membership took place on 23 June 2016. Opinion polling for the United Kingdom European Union membership referendum was ongoing in the months between the announcement of a referendum and the referendum polling day. Polls on the general principle of the UK's membership of the European Union were carried out for a number of years prior to the referendum. Opinion polls of voters in general tended to show roughly equal proportions in favour of remaining and leaving. Polls of business leaders, scientists, and lawyers showed majorities in favour of remaining. Among non-British citizens in other EU member states, polling suggested that a majority were in favour of the UK remaining in the EU in principle, but that a similarly sized majority believed that if the UK were only able to remain in the EU on renegotiated terms then it should leave.
Various polling organisations have been conducting opinion polling in specific ridings in the lead up to the 2011 Canadian general election. The results of publicised opinion polling for individual constituencies are detailed in this article.
Opinion polling on Scottish independence is continually being carried out by various organisations. This article concerns well over 240 polls carried out since the 2014 Scottish independence referendum. Polling conducted before the referendum can be found here. Polls listed here, except as noted, are by members of the British Polling Council (BPC) and abide by its disclosure rules.
Various polling organizations have been conducting opinion polling in specific ridings in the lead up to the 2021 Canadian federal election. The results of publicized opinion polling for individual constituencies are detailed in this article.
In the run up to the 2024 Pakistani general election, various organisations have been carrying out opinion polling to gauge voting intention throughout Pakistan and the approval rating of the civilian Pakistani government, first led by Imran Khan's Pakistan Tehreek-e-Insaf until 10 April 2022 and then by Shehbaz Sharif's Pakistan Muslim League (N), with the latter government being supported by the Pakistan Democratic Movement and the Pakistan People's Party. The results of such polls are displayed in this article. The date range for these opinion polls are from the previous general election, held on 25 July 2018, to the present day.
Various polling organizations have conducted opinion polling in specific ridings in the lead up to the 45th Canadian federal election. The results of publicized opinion polling for individual constituencies are detailed in this article.
References
- ↑ "MRIA Responds to "Evaluating the Polls: An Open Letter to Ontario's Journalists"". Marketing Research and Intelligence Association. September 16, 2011. Retrieved October 6, 2012.
- ↑ American Association for Public Opinion Research (undated), Best Practices for Survey and Public Opinion Research Archived November 30, 2014, at the Wayback Machine , retrieved October 17, 2012