Product type | breakfast cereal |
---|---|
Owner | Post Consumer Brands Kraft Foods Inc. (1997–2012) Mondelez International (2012–present) |
Country | Oreo Headquarters, New Jersey |
Introduced | 1997 (1st run, globally) 2003 (South Korea) 2016 (2nd run, South Korea) 2017 (2nd run, globally) |
Discontinued | 2007 (1st run, globally) 2014 (1st run, South Korea) |
Markets | Worldwide (1997–2007, 2017–) South Korea (2003–2014, 2016–) [1] [2] |
Nutritional value per 1 cup (30 g) | |||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Energy | 120 kcal (500 kJ) | ||||||||||||||||||||||||
21.52 | |||||||||||||||||||||||||
Sugars | 11.45 | ||||||||||||||||||||||||
Dietary fiber | 1.49 | ||||||||||||||||||||||||
1.5 | |||||||||||||||||||||||||
Saturated | 0.43 | ||||||||||||||||||||||||
Trans | 0 | ||||||||||||||||||||||||
1.28 | |||||||||||||||||||||||||
| |||||||||||||||||||||||||
Other constituents | Quantity | ||||||||||||||||||||||||
Cholesterol | 0 | ||||||||||||||||||||||||
†Percentages estimated using US recommendations for adults, [3] except for potassium, which is estimated based on expert recommendation from the National Academies. [4] |
Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogilvy & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real creme filling. [5] [6] A variation of Oreo O's called Extreme Creme Taste Oreo O's contained Oreo filling-flavored marshmallows. [7]
The cereal was launched in 1997 [5] and discontinued in 2007 everywhere other than South Korea. [8] In May 2017, Post Cereals announced that it would restart production of Oreo O's starting June 23 and continue production indefinitely. [9]
Several advertisements were run on television for Oreo O's during the late 1990s and early 2000s. The variation Extreme Crème Oreo O's had its own television commercial starring the "Créme Team," a troupe of humanoid marshmallows sporting sunglasses, in 2001. The advertisement promoted the Extreme Crème Oreo O's variation as more chocolatey in taste and creamier.
The cereal was a joint product from Post Cereals and Kraft Foods, which allowed both companies to share the rights, distribution and profits after 1997. The cereal was very successful[ clarification needed ] when it came to sales, and parental approval as a suitable breakfast food. In 2007, both companies ceased co-branding, which made the cereal impossible to produce. Kraft foods owned the copyrights to the name Oreo, yet Post owned the copyrights to the cereal recipe itself. Neither company wished to relinquish either rights; therefore forcing the cereal to become discontinued worldwide. [10]
Due to an international loop hole with the rights of Oreo O's, they were only produced and available in South Korea, with boxes of the product being available for international purchase on eBay from third-party sellers for well over $10. [8] Korean food manufacturer Dongsuh Foods [11] was established as a joint venture of General Foods and Dongsuh Companies Inc., and had distribution rights to produce Post Foods cereals in Korea. When Kraft Foods acquired General Foods, half of Dongsuh Foods' stock automatically became property of Kraft, thus making Dongsuh Foods the only company with both licenses required to make Post Foods and Oreo O's. The product was recalled in 2014 due to Dongsuh having intentionally diluted E. coli-contaminated product with normal product. [12] [13] [14] In September 2016, Dongsuh resumed selling Oreo O's within South Korea when it spun off from General Foods. [15]
In early 2017, a subsidiary company of Post, Malt-O-Meal Cereals, continued selling the cereal in the United States as a market test. The only differences were that the marshmallows from the 2001 version were not included, the cereal contained artificial flavors and it did not use the Oreo name for licensing reasons. Instead, the cereal was called "Cookies & Cream" and was sold in bags in many Walmart stores. [16] Due to high sales and a marketing deal made by Walmart, Post announced that Nabisco would once again co-brand the cereal. Soon afterward, Oreo O's were re-released with their original 1997 recipe worldwide as a Walmart Exclusive Product, including the United States on June 23. [17] As of 2018, the cereal was available to all grocery stores.
On June 17, 2019, Walmart started selling the cereal with the marshmallows from the 2001 recipe as an exclusive product for a limited time. Instead of being labeled "Extreme Créme Oreo O's", it was labeled "Mega Stuf Oreo O's". The product returned for a limited time in early 2024.
Jell-O, stylised as JELL-O, is an American brand offering a variety of powdered gelatin dessert, pudding, and no-bake cream pie mixes. The original gelatin dessert is the signature of the brand. "Jell-O" is a registered trademark of Kraft Heinz, and is based in Chicago, Illinois.
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.
Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Marshmallow creme is a marshmallow confectionery spread similar in flavor, but not texture, to regular solid marshmallow. One brand of marshmallow creme is Marshmallow Fluff, which is used to make the fluffernutter sandwich, a New England classic comfort food which debuted in 1918 in Massachusetts, just a year after marshmallow creme was invented.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Postum is a powdered roasted grain beverage popular as a coffee substitute. The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee. Post was a student of John Harvey Kellogg, who believed that caffeine was unhealthy. Post Cereal Company eventually became General Foods, then merged to Kraft Foods Inc. in 1990. Eliza's Quest Foods now owns the trademark rights and secret recipe of Postum.
A fluffernutter is a sandwich made with peanut butter and marshmallow creme usually served on white bread. Variations of the sandwich include the substitution of wheat bread and the addition of various sweet, salty, and savory ingredients. The term fluffernutter can also be used to describe other food items, primarily desserts, that incorporate peanut butter and marshmallow creme.
Sour Patch Kids are a brand of soft candy with a coating of invert sugar and sour sugar. The tartaric and citric acids provide the candy with a sharp burst of tartness, while the inverted sugar gives the soft gummy its sweet flavor. Sour Patch Kids Extreme, which contains malic acid in addition to the tartaric and citric acids, is considered the sourest variation in the Sour Patch line of candies. The slogans "Sour Then Sweet" and "Sour. Sweet. Gone." refer to the candy's sour-to-sweet taste.
MOM Brands Company is an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operates four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a billion estimated to be eaten every year.
Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA. In September 2015, the product was reintroduced by Leaf Brands.
The following outline is provided as an overview of and topical guide to chocolate:
A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.
Oatmeal creme pies were the first Little Debbie snack cake commercially produced by McKee Foods. The snack consists of two soft oatmeal cookies stuffed with fluffy creme filling.
Negresco is a Brazilian sandwich cookie brand created by Nestlé, originally being sold by its now defunct subsidiary Biscoitos São Luiz in 1987. The product was created as a competitor to the Oreo brand, consisting of two chocolate biscuits with a filling usually in vanilla flavor. After the end of São Luiz in 2002, the cookies began to be sold under the Nestlé label. It came onto the Brazilian market and is still only sold there as Biscoitos Recheados and Biscoitos Wafer.