Oreo O's

Last updated
Oreo O's
Oreo O's logo.png
Post Oreo O's, with milk.jpg
Post Oreo O's, with milk
Product type breakfast cereal
Owner Post Consumer Brands
Kraft Foods Inc. (1997–2012)
Mondelez International
(2012–present)
CountryOreo Headquarters, New Jersey
Introduced1997 (1st run, globally)
2003 (South Korea)
2016 (2nd run, South Korea)
2017 (2nd run, globally)
Discontinued2007 (1st run, globally)
2014 (1st run, South Korea)
MarketsWorldwide (1997–2007, 2017–)
South Korea (2003–2014, 2016–)
[1] [2]
Oreo O's
Nutritional value per 1 cup (30 g)
Energy 120 kcal (500 kJ)
21.52
Sugars 11.45
Dietary fiber 1.49
Fat
1.5
Saturated 0.43
Trans 0
1.28
Vitamins Quantity
%DV
Vitamin A equiv.
2%
15 μg
Vitamin C
30%
25 mg
Minerals Quantity
%DV
Calcium
0%
1 mg
Iron
77%
10 mg
Potassium
1%
49.41 mg
Sodium
9%
128.25 mg
Other constituentsQuantity
Cholesterol 0
Percentages are roughly approximated using US recommendations for adults.

Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogively & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real creme filling. [3] [4] A variation of Oreo O's called Extreme Creme Taste Oreo O's contained Oreo filling-flavored marshmallows. [5]

Contents

The cereal was launched in 1997 [3] and discontinued in 2007 everywhere other than South Korea. [6] In May 2017, Post Cereals announced that it would restart production of Oreo O's starting June 23 and continue production indefinitely. [7]

Advertising

Several advertisements were run on television for Oreo O's during the late 1990s and early 2000s. The variation Extreme Crème Oreo O's had its own television commercial starring the "Créme Team," a troupe of humanoid marshmallows sporting sunglasses, in 2001. The advertisement promoted the Extreme Crème Oreo O's variation as more chocolatey in taste and creamier.

Discontinuation

The cereal was a joint product from Post Cereals and Kraft Foods, which allowed both companies to share the rights, distribution and profits after 1997. The cereal was very successful[ clarification needed ] when it came to sales, and parental approval as a suitable breakfast food. In 2007, both companies ceased co-branding, which made the cereal impossible to produce. Kraft foods owned the copyrights to the name Oreo, yet Post owned the copyrights to the cereal recipe itself. Neither company wished to relinquish either rights; therefore forcing the cereal to become discontinued worldwide. [8]

International availability

Due to an international loop hole with the rights of Oreo O's, they were only produced and available in South Korea, with boxes of the product being available for international purchase on eBay from third-party sellers for well over $10. [6] Korean food manufacturer Dongsuh Foods [9] was established as a joint venture of General Foods and Dongsuh Companies Inc., and had distribution rights to produce Post Foods cereals in Korea. When Kraft Foods acquired General Foods, half of Dongsuh Foods' stock automatically became property of Kraft, thus making Dongsuh Foods the only company with both licenses required to make Post Foods and Oreo O's. The product was recalled in 2014 due to Dongsuh having intentionally diluted E. coli-contaminated product with normal product. [10] [11] [12] In September 2016, Dongsuh resumed selling Oreo O's within South Korea when it spun off from General Foods. [13]

Experimental off-brand and worldwide return

In early 2017, a subsidiary company of Post, Malt-O-Meal Cereals, continued selling the cereal in the United States as a market test. The only differences were that the marshmallows from the 2001 version were not included, the cereal contained artificial flavors and it did not use the Oreo name for licensing reasons. Instead, the cereal was called "Cookies & Cream" and was sold in bags in many Walmart stores. [14] Due to high sales and a marketing deal made by Walmart, Post announced that Nabisco would once again co-brand the cereal. Soon afterward, Oreo O's were re-released with their original 1997 recipe worldwide as a Walmart Exclusive Product, including the United States on June 23. [15] As of 2018, the cereal was available to all grocery stores. On June 17, 2019, Walmart started selling the cereal with the marshmallows from the 2001 recipe as an exclusive product. Instead of being labeled "Extreme Créme Oreo O's", it was labeled "Mega Stuf Oreo O's".

See also

Related Research Articles

<span class="mw-page-title-main">Jell-O</span> Dessert brand made by Kraft Foods

Jell-O is an American brand offering a variety of powdered gelatin dessert, pudding, and no-bake cream pie mixes. The original gelatin dessert is the signature of the brand. "Jell-O" is a registered trademark of Kraft Heinz, and is based in Chicago, Illinois.

<span class="mw-page-title-main">Cap'n Crunch</span> American breakfast cereal made by the Quaker Oats Company

Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and splits both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Frosted Flakes</span> WK Kellogg Co brand of sugar-coated corn flakes

Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

<span class="mw-page-title-main">Marshmallow creme</span> Confectionery spread made from marshmallow

Marshmallow creme is a marshmallow confectionery spread similar in flavor, but not texture, to regular solid marshmallow. One brand of marshmallow creme is Marshmallow Fluff, which is used to make the fluffernutter sandwich, a New England classic comfort food which debuted in 1918 in Massachusetts, just a year after marshmallow creme was invented.

Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.

<span class="mw-page-title-main">Milka</span> Confectionery brand primarily sold in Europe

Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard. It has been produced in Lörrach, Germany from 1901. Since 2012 it has been owned by US-based company Mondelez International, when it started following the steps of its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.

<span class="mw-page-title-main">Fluffernutter</span> Sandwich made with peanut butter and marshmallow creme

A fluffernutter is a sandwich made with peanut butter and marshmallow creme usually served on white bread. Variations of the sandwich include the substitution of wheat bread and the addition of various sweet, salty, and savory ingredients. The term fluffernutter can also be used to describe other food items, primarily desserts, that incorporate peanut butter and marshmallow creme.

<span class="mw-page-title-main">Chex Mix</span> Snack mix

Chex Mix is a type of snack mix that includes Chex breakfast cereal as a major component.

<span class="mw-page-title-main">MOM Brands</span> American breakfast cereal company

MOM Brands Company was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million. It operated four manufacturing plants, in Northfield, Minnesota; Tremonton, Utah; Asheboro, North Carolina; and St. Ansgar, Iowa. The company had distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.

<span class="mw-page-title-main">Nutter Butter</span> American sandwich cookie brand

Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International. It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a billion estimated to be eaten every year.

<span class="mw-page-title-main">Hydrox</span> Brand of sandwich cookies

Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's. In September 2015, the product was reintroduced by Leaf Brands.

The following outline is provided as an overview of and topical guide to chocolate:

<span class="mw-page-title-main">Marshmallow Mateys</span> Breakfast cereal made by MOM Brands

Marshmallow Mateys is an American brand of breakfast cereal produced by the MOM Brands food company located in Minneapolis, Minnesota. The company presented their first line of ready-to-eat cereals in 1965, intending to compete with General Mills' Lucky Charms. Marshmallow Mateys includes marshmallow shapes in various colors.

<span class="mw-page-title-main">Sandwich cookie</span> Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

<span class="mw-page-title-main">Grasshopper pie</span> Pie made with creme de menthe mousse

Grasshopper pie is a no-bake mint-flavored mousse pie with a chocolate crumb crust. Typically light green in color, it is associated with spring, and especially with Easter celebrations in the United States. The pie takes its name from the Grasshopper cocktail.

References

  1. 식품의약품안전처. "보도자료 > 언론홍보자료 > 알림". www.MFDS.go.kr. Retrieved July 11, 2017.
  2. 반동결]니아 [@MrNia__] (September 3, 2016). "구라아니고 오레오 오즈 다시판매합니당pic.twitter.com/mvFV7o87dG" (Tweet) (in Korean). Retrieved July 11, 2017 via Twitter.
  3. 1 2 Pioneer Press: Search Results (subscription required)
  4. Spokesman.com | Archives (subscription required)
  5. Guilfoil, John M. (October 25, 2011). "20 foods and drinks you'll probably never have again". Blast Magazine. Retrieved February 5, 2013.
  6. 1 2 "[Post] Taste of Memories, Oreo O's with Marshmallow Bits : 250g (8,8oz)". eBay. Retrieved July 11, 2017.
  7. Vilas-Boas, Eric (May 31, 2017). "Holy Crap, Oreo O's Are Making a Big Comeback". Thrillist. Retrieved May 31, 2017.
  8. "Oreo O's Cereal Is Still Available, but Only in This Country" . Retrieved June 17, 2017.
  9. "Dongsuh Foods". Dongsuh.com. Retrieved July 11, 2017.
  10. SBS CNBC, 동서식품 '대장균 시리얼' 알고도 재판매…뻔뻔함 어디까지? Archived 2014-11-01 at the Wayback Machine ,2014-10-14
  11. 동서식품, 대장균 검출 시리얼 새 제품에 섞어 판매, 국민일보 2014-10-14
  12. 대장균 시리얼 재활용, 동서식품 입장 들어보니… 해럴드경제 2014-10-14.
  13. "미국서 대히트 한 '오레오 오즈' 재판매…누리꾼들 "격하게 먹고싶다"". 6 September 2016. Retrieved September 27, 2016.
  14. "COMING SOON: Malt-O-Meal Cookies & Cream Cereal". 5 January 2017. Retrieved March 1, 2017.
  15. "Oreo O's, your favorite 90's cereal, is making a comeback" . Retrieved June 3, 2017.

Further reading