Pioneer DJ

Last updated
Pioneer DJ
FormerlyPioneer Pro DJ
Company type Privately Held Corporation
IndustryHardware and software for DJ's and music production/performance
Founded Kawasaki (2014 (2014))
Headquarters Yokohama, Japan
Key people
ProductsDJ Mixers, CDJs, DJ Controllers, Turntables, Rekordbox
Number of employees
435
Parent Noritsu
Website www.pioneerdj.com

Pioneer DJ is a brand of DJ products, including media players and DJ software controllers, turntables, DJ mixers, headphones, effects units, and loudspeakers. Originally part of Pioneer Corporation, the company became independent in 2014 as Pioneer DJ Corporation, and has produced numerous industry-standard DJ products. [1] The company's market share of the DJ market is estimated at 60%. [2] Pioneer DJ Corporation changed its company name to AlphaTheta Corporation from January 1, 2020. Their brands and brand names, including Pioneer DJ, were not affected by this change. [3] In January 2024, it was announced that new products would be released under the AlphaTheta brand, alongside Pioneer DJ. [4]

Contents

History

Background

In 1937, Nozomu Matsumoto developed the Pioneer A-8, the very first dynamic speaker to be built in Japan from original components. [1] The following year, Matsumoto founded the Fukuin Shokai Denki Seisakusho company, a radio and speaker repair shop, in Osaka Japan. In May, 1947 Fukuin Denki was incorporated, and in June, 1961, the company's name was changed to Pioneer Electronic Corporation.

Pioneer Corporation

In 1994, Pioneer released the world's first CDJ, the CDJ-500, a top-loading CD deck designed for professional DJ use, with a live cue function, looping, the ability to adjust tempo without altering pitch and a rudimentary jog dial which allowed the user to nudge the track forward or backward. The company introduced a companion DJ mixer, the DJM-500 with built-in effects that could be synchronized to the BPM of the music. In 1998, Pioneer introduced the CDJ-100s, the first CDJ with built-in jog wheel-controllable effects.

In 2001, the company introduced the CDJ-1000 with "Vinyl Mode," which made it possible for a user to manipulate touch-sensitive platter like vinyl on a turntable to slow down or speed up a track, or even scratching. The CDJ-1000 also introduced 'cue points' which allowed the user to set markers on a track and recall them. These new features, combined with the increased availability of music on CDs, as well as the comparative ease of transporting and storing CDs compared to vinyl, soon made the CDJ-1000 an industry standard in nightclubs worldwide. [1] [5]

In 2004, Pioneer introduced the DVJ-x1, the first video DJ deck (capable of reading DVDs and outputting video). [1]

In 2009, Pioneer launched the first version of Rekordbox, a computer-based DJ software developed for Pioneer by Mixvibes and controllable by the newly released CDJ-2000, which popularized DJing without physical media. Rekordbox developed rapidly, and by 2015 was capable of performing entire DJ sets on a laptop controlled by the newly released XDJ-RX system. [1]

Pioneer DJ

In September 2014, with an estimated DJ market share of 60%, [6] Pioneer Corporation announced it would sell 86% of its DJ equipment business to private equity firm KKR for about 59 billion yen ($550 million), with the sale to be completed by March 2015, [7] establishing Pioneer DJ Corporation.

In 2016, Pioneer DJ introduced the CDJ-2000NXS2, which established itself as the new industry standard, appearing on most riders for major events and nightclubs worldwide. [1]

In 2020 Pioneer DJ's parent company's name was changed to AlphaTheta Corporation. In March of that year, KKR and Pioneer Corporation sold their respective stakes in AlphaTheta Corporation to Japanese holding company Noritsu. [8]

On 23 January 2024, AlphaTheta Corporation confirmed that new products would be announced using the brand AlphaTheta, separate from Pioneer DJ. [4]

DJ Players / Turntables

CDJ-1000MK3 (2006) CDJ1000MK3-20060820-OGGY.jpg
CDJ-1000MK3 (2006)
The CDJ-2000 (first item in the row of devices, with black jog dial in its center), a CD player designed by Pioneer DJ. A DJM-800 mixer is also seen directly behind it, in the middle. Filtz Studio Pioneer CDJ-2000 1.JPG
The CDJ-2000 (first item in the row of devices, with black jog dial in its center), a CD player designed by Pioneer DJ. A DJM-800 mixer is also seen directly behind it, in the middle.
NameYear
CDJ-50 / CDJ-5001994
CDJ-30 / CDJ-3001995
CDJ-500G1995
CDJ-50II / CDJ-500II1996
CDJ-500S1997
CDJ-100S1998
CDJ-500II-LTD1998
CMX-50002000
CMX-30002001
DMP-5552002
MEP-70002008
SEP-C12008
CDJ-2002005
CDJ-400-K-LTD2009
CDJ-3502010
DVJ-10002006
CDJ-10002001
DVJ-X12003
CDJ-1000MK22003
CDJ-1000MK32006
CDJ-4002007
CDJ-700S1997
CDJ-350-W2011
CDJ-8002002
CDJ-800MK22006
CDJ-900NXS2013
CDJ-2000NXS-M-LTD2013
CDJ-850-W2012
CDJ-850-K2012
CDJ-350-S2012
CDJ-2000-W-LTD2012
MEP-40002011
CDJ-8502010
CDJ-9002009
CDJ-20002009
CDJ-2000NXS2012
CDJ-2000NXS22016
CDJ-2000NXS2-W-LTD2017
CDJ-TOUR12016
CDJ-30002020
PLX-5002016
PLX-10002014
PLX-1000-N2015
PLX-CRSS122023
XDJ-10002014
XDJ-7002015
XDJ-1000MK22016

DJ Controllers (incomplete)

DJ-Controller DDJ-SX2, 2014 Printemps de Bourges 2019-15, controleur DJ (cropped) -edit.jpg
DJ-Controller DDJ-SX2, 2014
DJ Controller DDJ-RX (launched 2015) with the mixing software Rekordbox (by Mixvibes), which comes packaged with many Pioneer products, running on a computer Pioneer DDJ-RX DJ-Controller (front) with computer running mixing software Rekordbox.jpg
DJ Controller DDJ-RX (launched 2015) with the mixing software Rekordbox (by Mixvibes), which comes packaged with many Pioneer products, running on a computer
NameChannelsYear
DDJ-ERGO22011
DDJ-S122011
DDJ-T142011
DDJ-SX42012
DDJ-WEGO22012
DDJ-SB22013
DDJ-SR22013
DDJ-SP1-2013
DDJ-WEGO222013
DDJ-SX242014
DDJ-SZ42014
DDJ-WEGO322014
DDJ-RX42015
DDJ-RZ42015
DDJ-SB222015
DDJ-RB22016
DDJ-RR22016
DDJ-RZX42016
DDJ-SZ242016
DDJ-WEGO-422016
DDJ-SR222017
DDJ-XP1-2017
DDJ-100042018
DDJ-40022018
DDJ-SB322018
DDJ-SX342018
DDJ-1000SRT42019
DDJ-20022019
DDJ-80022019
DDJ-XP2-2019
DDJ-FLX642020
DDJ-REV122022
DDJ-REV722022
DDJ-FLX422022
DDJ-FLX6-GT42022
DDJ-FLX1042023
DDJ-REV522023

All-in-one DJ Systems

NameChannelsYear
XDJ-AERO22012
XDJ-R122013
XDJ-RX22015
XDJ-RX222017
XDJ-RR22018
XDJ-XZ42019
XDJ-RX322021
OPUS-QUAD42023

DJ Mixers

Pioneer Mixers
NameChannelsYears
DJM-25022012
DJM-250MK222017
DJM-30021998
DJM-300S21998
DJM-35022010
DJM-40022006
DJM-400 LIMITED22006
DJM-45022016
DJM-50041995
DJM-60041998
DJM-600S42002
DJM-70042007
DJM-70722004
DJM-75042013
DJM-750MK242017
DJM-80042006
DJM-85042012
DJM-900NEXUS LIMITED42011
DJM-900NXS42011
DJM-900NXS242016
DJM-900SRT42013
DJM-90922004
DJM-100062005
SVM-100042008
DJM-200042010
DJM-2000NXS42012
DJM-TOUR142016
DJM-300042001
DJM-500042009
DJM-T122011
DJM-S322017
DJM-S922015
DJM-S9-N22015
DJM-V1062020
DJM-S1122020
DJM-S722021
DJM-S522022
DJM-A942023

See also

Related Research Articles

<span class="mw-page-title-main">Beatmatching</span> DJing technique of manipulating an adjacent track to match the tempo of the current track

Beatmatching or pitch cue is a disc jockey technique of pitch shifting or time stretching an upcoming track to match its tempo to that of the currently playing track, and to adjust them such that the beats are synchronized—e.g. the kicks and snares in two house records hit at the same time when both records are played simultaneously. Beatmatching is a component of beatmixing which employs beatmatching combined with equalization, attention to phrasing and track selection in an attempt to make a single mix that flows together and has a good structure.

<span class="mw-page-title-main">Disc jockey</span> Person who plays recorded music for an audience

A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs, club DJs, mobile DJs, and turntablists. Originally, the "disc" in "disc jockey" referred to shellac and later vinyl records, but nowadays DJ is used as an all-encompassing term to also describe persons who mix music from other recording media such as cassettes, CDs or digital audio files on a CDJ, controller, or even a laptop. DJs may adopt the title "DJ" in front of their real names, adopted pseudonyms, or stage names.

<span class="mw-page-title-main">Roland Corporation</span> Japanese audiovisual equipment company

Roland Corporation is a Japanese multinational manufacturer of electronic musical instruments, electronic equipment, and software. It was founded by Ikutaro Kakehashi in Osaka on 18 April 1972. In 2005, its headquarters relocated to Hamamatsu in Shizuoka Prefecture. It has factories in Malaysia, Taiwan, Japan, and the United States. As of December 2022, it employed 2,783 people. In 2014, it was subject to a management buyout by its CEO, Junichi Miki, supported by Taiyo Pacific Partners.

<span class="mw-page-title-main">Scratching</span> Turntablism technique

Scratching, sometimes referred to as scrubbing, is a DJ and turntablist technique of moving a vinyl record back and forth on a turntable to produce percussive or rhythmic sounds. A crossfader on a DJ mixer may be used to fade between two records simultaneously.

<span class="mw-page-title-main">Turntablism</span> Art of manipulating sound using turntables

Turntablism is the art of manipulating sounds and creating new music, sound effects, mixes and other creative sounds and beats, typically by using two or more turntables and a cross fader-equipped DJ mixer. The mixer is plugged into a PA system and/or broadcasting equipment so that a wider audience can hear the turntablist's music. Turntablists typically manipulate records on a turntable by moving the record with their hand to cue the stylus to exact points on a record, and by touching or moving the platter or record to stop, slow down, speed up or, spin the record backwards, or moving the turntable platter back and forth, all while using a DJ mixer's crossfader control and the mixer's gain and equalization controls to adjust the sound and level of each turntable. Turntablists typically use two or more turntables and headphones to cue up desired start points on different records.

<span class="mw-page-title-main">Pioneer Corporation</span> Japanese audiovisual equipment company

Pioneer Corporation, commonly referred to as Pioneer, is a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto on January 1, 1938 in Tokyo as a radio and speaker repair shop. Its current president is Shiro Yahara.

Traktor is DJ software developed by Native Instruments. It is also used as a sub-brand for Native Instruments' associated DJ hardware products.

Final Scratch is a DJ tool created by the Dutch company N2IT with input from Richie Hawtin and John Acquaviva that allows manipulation and playback of digital audio sources using traditional vinyl and turntables. It seeks to cross the divide between the versatility of digital audio and the tactile control of vinyl turntablism.

<span class="mw-page-title-main">DJ mixer</span> Type of audio mixing console

A DJ mixer is a type of audio mixing console used by disc jockeys (DJs) to control and manipulate multiple audio signals. Some DJs use the mixer to make seamless transitions from one song to another when they are playing records at a dance club. Hip hop DJs and turntablists use the DJ mixer to play record players like a musical instrument and create new sounds. DJs in the disco, house music, electronic dance music and other dance-oriented genres use the mixer to make smooth transitions between different sound recordings as they are playing. The sources are typically record turntables, compact cassettes, CDJs, or DJ software on a laptop. DJ mixers allow the DJ to use headphones to preview the next song before playing it to the audience. Most low- to mid-priced DJ mixers can only accommodate two turntables or CD players, but some mixers can accommodate up to six turntables or CD players. DJs and turntablists in hip hop music and nu metal use DJ mixers to create beats, loops and so-called scratching sound effects.

<span class="mw-page-title-main">Vestax</span>

Vestax Corporation was a Japanese musical instrument, turntable and audio equipment firm founded by Hidesato Shiino in 1977. The company started by designing and manufacturing electronic guitars. In the 1980s, Vestax produced multitrack recorders and later moved to making DJ mixers, professional turntables, CD players and signal processors. Debt troubles led to the company's bankruptcy at the end of 2014.

Stanton Magnetics, doing business as Stanton, is a business unit of inMusic Brands that designs and markets turntables, cartridges, DJ mixers, DJ media players, and DJ controllers.

<span class="mw-page-title-main">CDJ</span> Line of CD players from Pioneer

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DJM is a range of DJ mixers made by Pioneer Electronics.

<span class="mw-page-title-main">DJ controller</span> Type of music controller

DJ controllers are devices used to help DJs mix music with DJ software using knobs, encoders, jog wheels, faders, backlit buttons, touch strips, and other components.

Technics is a Japanese audio brand established by Matsushita Electric in 1965. Since 1965, Matsushita has produced a variety of HiFi and other audio products under the brand name, such as turntables, amplifiers, radio receivers, tape recorders, CD players, loudspeakers, and digital pianos. Technics products were available for sale in various countries. The brand was originally conceived as a line of high-end audio equipment to compete against brands such as Nakamichi.

Nozomu Matsumoto was a Japanese businessman and inventor who founded Pioneer Corporation. He was born in Kobe, Japan in 1905, the son of a Christian missionary. In 1936, he founded the Fukuin Shokai Denki Seisakusho company in Osaka, whose name roughly translates to "Blessed Sound Electric Company" or "Gospel Electric Company", owing to Matsumoto's Christian faith and belief that his electronic products could help in missionary works. In 1937 he created the A-8 speaker, which he christened 'Pioneer'. Matsumoto relocated to Tokyo in 1938 and started a small factory that repaired radios and speakers. After World War II, the company expanded rapidly.

<span class="mw-page-title-main">Controllerism</span> Art of using musical software controllers

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<span class="mw-page-title-main">Cross/CrossDJ</span> DJ software

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inMusic is an American enterprise that is the parent company for a family of brands of varying audio products used in the DJ, music production, live sound, musical instrument, pro audio, software, stage lighting, and consumer electronics industries. The company's corporate headquarters are located in Cumberland, Rhode Island, with additional offices in Canada, Germany, United Kingdom, Taiwan, Japan, and Bulgaria.

Serato is a music software company founded in 1998 in Auckland, New Zealand by Steve West and AJ Bertenshaw.

References

  1. 1 2 3 4 5 6 Saunders, Jarrah (29 May 2023). "Gear Icons: Pioneer DJ". Mixdown. Furst Media. Retrieved 3 August 2023.
  2. McGlynn, Declan (5 March 2020). "Pioneer DJ has been sold, again". DJ Mag. Thrust Publishing Ltd. Retrieved 3 August 2023.
  3. "Pioneer DJ changes company name to AlphaTheta Corporation - AlphaTheta". alphatheta.com. Retrieved 2023-12-19.
  4. 1 2 "New Pioneer DJ products will now be branded as AlphaTheta". DJMag.com. 2024-01-23. Retrieved 2024-01-23.
  5. Rothlein, Jordan (3 October 2013). "Industry Standards: Pioneer CDJ". Resident Advisor. Retrieved 31 October 2016.
  6. Richards, David (18 September 2014). "Pioneer Offloads Lucrative DJ Business for US$550M". Channel News. Retrieved 3 August 2023.
  7. Knight, Sophie (16 September 2014). "Pioneer to spin off DJ audio unit to KKR in $550 million deal". Reuters. Retrieved 3 August 2023.
  8. Murray, Eoin (11 July 2023). "Pioneer DJ's parent company AlphaTheta Corporation acquires Serato". DJ Mag. Thrust Publishing Ltd. Retrieved 3 August 2023.