Formerly | Pioneer Pro DJ |
---|---|
Company type | Privately Held Corporation |
Industry | Hardware and software for DJ's and music production/performance |
Founded | Kawasaki (2014 ) |
Headquarters | Yokohama, Japan |
Key people |
|
Products | DJ Mixers, CDJs, DJ Controllers, Turntables, Rekordbox |
Number of employees | 435 |
Parent | Noritsu |
Website | www |
Pioneer DJ is a brand of DJ products, including media players and DJ software controllers, turntables, DJ mixers, headphones, effects units, and loudspeakers. Originally part of Pioneer Corporation, the company became independent in 2014 as Pioneer DJ Corporation, and has produced numerous industry-standard DJ products. [1] The company's market share of the DJ market is estimated at 60%. [2] Pioneer DJ Corporation changed its company name to AlphaTheta Corporation from January 1, 2020. Their brands and brand names, including Pioneer DJ, were not affected by this change. [3] In January 2024, it was announced that new products would be released under the AlphaTheta brand, alongside Pioneer DJ. [4]
In 1937, Nozomu Matsumoto developed the Pioneer A-8, the very first dynamic speaker to be built in Japan from original components. [1] The following year, Matsumoto founded the Fukuin Shokai Denki Seisakusho company, a radio and speaker repair shop, in Osaka Japan. In May, 1947 Fukuin Denki was incorporated, and in June, 1961, the company's name was changed to Pioneer Electronic Corporation.
In 1994, Pioneer released the world's first CDJ, the CDJ-500, a top-loading CD deck designed for professional DJ use, with a live cue function, looping, the ability to adjust tempo without altering pitch and a rudimentary jog dial which allowed the user to nudge the track forward or backward. The company introduced a companion DJ mixer, the DJM-500 with built-in effects that could be synchronized to the BPM of the music. In 1998, Pioneer introduced the CDJ-100s, the first CDJ with built-in jog wheel-controllable effects.
In 2001, the company introduced the CDJ-1000 with "Vinyl Mode," which made it possible for a user to manipulate touch-sensitive platter like vinyl on a turntable to slow down or speed up a track, or even scratching. The CDJ-1000 also introduced 'cue points' which allowed the user to set markers on a track and recall them. These new features, combined with the increased availability of music on CDs, as well as the comparative ease of transporting and storing CDs compared to vinyl, soon made the CDJ-1000 an industry standard in nightclubs worldwide. [1] [5]
In 2004, Pioneer introduced the DVJ-x1, the first video DJ deck (capable of reading DVDs and outputting video). [1]
In 2009, Pioneer launched the first version of Rekordbox, a computer-based DJ software developed for Pioneer by Mixvibes and controllable by the newly released CDJ-2000, which popularized DJing without physical media. Rekordbox developed rapidly, and by 2015 was capable of performing entire DJ sets on a laptop controlled by the newly released XDJ-RX system. [1]
In September 2014, with an estimated DJ market share of 60%, [6] Pioneer Corporation announced it would sell 86% of its DJ equipment business to private equity firm KKR for about 59 billion yen ($550 million), with the sale to be completed by March 2015, [7] establishing Pioneer DJ Corporation.
In 2016, Pioneer DJ introduced the CDJ-2000NXS2, which established itself as the new industry standard, appearing on most riders for major events and nightclubs worldwide. [1]
In 2020 Pioneer DJ's parent company's name was changed to AlphaTheta Corporation. In March of that year, KKR and Pioneer Corporation sold their respective stakes in AlphaTheta Corporation to Japanese holding company Noritsu. [8]
On 23 January 2024, AlphaTheta Corporation confirmed that new products would be announced using the brand AlphaTheta, separate from Pioneer DJ. [4]
Name | Year |
---|---|
CDJ-50 / CDJ-500 | 1994 |
CDJ-30 / CDJ-300 | 1995 |
CDJ-500G | 1995 |
CDJ-50II / CDJ-500II | 1996 |
CDJ-500S | 1997 |
CDJ-100S | 1998 |
CDJ-500II-LTD | 1998 |
CMX-5000 | 2000 |
CMX-3000 | 2001 |
DMP-555 | 2002 |
MEP-7000 | 2008 |
SEP-C1 | 2008 |
CDJ-200 | 2005 |
CDJ-400-K-LTD | 2009 |
CDJ-350 | 2010 |
DVJ-1000 | 2006 |
CDJ-1000 | 2001 |
DVJ-X1 | 2003 |
CDJ-1000MK2 | 2003 |
CDJ-1000MK3 | 2006 |
CDJ-400 | 2007 |
CDJ-700S | 1997 |
CDJ-350-W | 2011 |
CDJ-800 | 2002 |
CDJ-800MK2 | 2006 |
CDJ-900NXS | 2013 |
CDJ-2000NXS-M-LTD | 2013 |
CDJ-850-W | 2012 |
CDJ-850-K | 2012 |
CDJ-350-S | 2012 |
CDJ-2000-W-LTD | 2012 |
MEP-4000 | 2011 |
CDJ-850 | 2010 |
CDJ-900 | 2009 |
CDJ-2000 | 2009 |
CDJ-2000NXS | 2012 |
CDJ-2000NXS2 | 2016 |
CDJ-2000NXS2-W-LTD | 2017 |
CDJ-TOUR1 | 2016 |
CDJ-3000 | 2020 |
PLX-500 | 2016 |
PLX-1000 | 2014 |
PLX-1000-N | 2015 |
PLX-CRSS12 | 2023 |
XDJ-1000 | 2014 |
XDJ-700 | 2015 |
XDJ-1000MK2 | 2016 |
Name | Channels | Year |
---|---|---|
DDJ-ERGO | 2 | 2011 |
DDJ-S1 | 2 | 2011 |
DDJ-T1 | 4 | 2011 |
DDJ-SX | 4 | 2012 |
DDJ-WEGO | 2 | 2012 |
DDJ-SB | 2 | 2013 |
DDJ-SR | 2 | 2013 |
DDJ-SP1 | - | 2013 |
DDJ-WEGO2 | 2 | 2013 |
DDJ-SX2 | 4 | 2014 |
DDJ-SZ | 4 | 2014 |
DDJ-WEGO3 | 2 | 2014 |
DDJ-RX | 4 | 2015 |
DDJ-RZ | 4 | 2015 |
DDJ-SB2 | 2 | 2015 |
DDJ-RB | 2 | 2016 |
DDJ-RR | 2 | 2016 |
DDJ-RZX | 4 | 2016 |
DDJ-SZ2 | 4 | 2016 |
DDJ-WEGO-4 | 2 | 2016 |
DDJ-SR2 | 2 | 2017 |
DDJ-XP1 | - | 2017 |
DDJ-1000 | 4 | 2018 |
DDJ-400 | 2 | 2018 |
DDJ-SB3 | 2 | 2018 |
DDJ-SX3 | 4 | 2018 |
DDJ-1000SRT | 4 | 2019 |
DDJ-200 | 2 | 2019 |
DDJ-800 | 2 | 2019 |
DDJ-XP2 | - | 2019 |
DDJ-FLX6 | 4 | 2020 |
DDJ-REV1 | 2 | 2022 |
DDJ-REV7 | 2 | 2022 |
DDJ-FLX4 | 2 | 2022 |
DDJ-FLX6-GT | 4 | 2022 |
DDJ-FLX10 | 4 | 2023 |
DDJ-REV5 | 2 | 2023 |
Name | Channels | Year |
---|---|---|
XDJ-AERO | 2 | 2012 |
XDJ-R1 | 2 | 2013 |
XDJ-RX | 2 | 2015 |
XDJ-RX2 | 2 | 2017 |
XDJ-RR | 2 | 2018 |
XDJ-XZ | 4 | 2019 |
XDJ-RX3 | 2 | 2021 |
OPUS-QUAD | 4 | 2023 |
Name | Channels | Years |
---|---|---|
DJM-250 | 2 | 2012 |
DJM-250MK2 | 2 | 2017 |
DJM-300 | 2 | 1998 |
DJM-300S | 2 | 1998 |
DJM-350 | 2 | 2010 |
DJM-400 | 2 | 2006 |
DJM-400 LIMITED | 2 | 2006 |
DJM-450 | 2 | 2016 |
DJM-500 | 4 | 1995 |
DJM-600 | 4 | 1998 |
DJM-600S | 4 | 2002 |
DJM-700 | 4 | 2007 |
DJM-707 | 2 | 2004 |
DJM-750 | 4 | 2013 |
DJM-750MK2 | 4 | 2017 |
DJM-800 | 4 | 2006 |
DJM-850 | 4 | 2012 |
DJM-900NEXUS LIMITED | 4 | 2011 |
DJM-900NXS | 4 | 2011 |
DJM-900NXS2 | 4 | 2016 |
DJM-900SRT | 4 | 2013 |
DJM-909 | 2 | 2004 |
DJM-1000 | 6 | 2005 |
SVM-1000 | 4 | 2008 |
DJM-2000 | 4 | 2010 |
DJM-2000NXS | 4 | 2012 |
DJM-TOUR1 | 4 | 2016 |
DJM-3000 | 4 | 2001 |
DJM-5000 | 4 | 2009 |
DJM-T1 | 2 | 2011 |
DJM-S3 | 2 | 2017 |
DJM-S9 | 2 | 2015 |
DJM-S9-N | 2 | 2015 |
DJM-V10 | 6 | 2020 |
DJM-S11 | 2 | 2020 |
DJM-S7 | 2 | 2021 |
DJM-S5 | 2 | 2022 |
DJM-A9 | 4 | 2023 |
Beatmatching or pitch cue is a disc jockey technique of pitch shifting or time stretching an upcoming track to match its tempo to that of the currently playing track, and to adjust them such that the beats are synchronized—e.g. the kicks and snares in two house records hit at the same time when both records are played simultaneously. Beatmatching is a component of beatmixing which employs beatmatching combined with equalization, attention to phrasing and track selection in an attempt to make a single mix that flows together and has a good structure.
A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs, club DJs, mobile DJs, and turntablists. Originally, the "disc" in "disc jockey" referred to shellac and later vinyl records, but nowadays DJ is used as an all-encompassing term to also describe persons who mix music from other recording media such as cassettes, CDs or digital audio files on a CDJ, controller, or even a laptop. DJs may adopt the title "DJ" in front of their real names, adopted pseudonyms, or stage names.
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Pioneer Corporation, commonly referred to as Pioneer, is a Japanese multinational corporation based in Tokyo, that specializes in digital entertainment products. The company was founded by Nozomu Matsumoto on January 1, 1938 in Tokyo as a radio and speaker repair shop. Its current president is Shiro Yahara.
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A DJ mixer is a type of audio mixing console used by disc jockeys (DJs) to control and manipulate multiple audio signals. Some DJs use the mixer to make seamless transitions from one song to another when they are playing records at a dance club. Hip hop DJs and turntablists use the DJ mixer to play record players like a musical instrument and create new sounds. DJs in the disco, house music, electronic dance music and other dance-oriented genres use the mixer to make smooth transitions between different sound recordings as they are playing. The sources are typically record turntables, compact cassettes, CDJs, or DJ software on a laptop. DJ mixers allow the DJ to use headphones to preview the next song before playing it to the audience. Most low- to mid-priced DJ mixers can only accommodate two turntables or CD players, but some mixers can accommodate up to six turntables or CD players. DJs and turntablists in hip hop music and nu metal use DJ mixers to create beats, loops and so-called scratching sound effects.
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Nozomu Matsumoto was a Japanese businessman and inventor who founded Pioneer Corporation. He was born in Kobe, Japan in 1905, the son of a Christian missionary. In 1936, he founded the Fukuin Shokai Denki Seisakusho company in Osaka, whose name roughly translates to "Blessed Sound Electric Company" or "Gospel Electric Company", owing to Matsumoto's Christian faith and belief that his electronic products could help in missionary works. In 1937 he created the A-8 speaker, which he christened 'Pioneer'. Matsumoto relocated to Tokyo in 1938 and started a small factory that repaired radios and speakers. After World War II, the company expanded rapidly.
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