Author | Tim Higgins |
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Language | English |
Subject | Tesla, Inc., Elon Musk |
Genre | Non-fiction |
Publisher | Doubleday |
Publication date | 2021 |
ISBN | 978-0-385-54545-7 |
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Personal Companies In popular culture
Second presidency of Trump Related
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Power Play: Tesla, Elon Musk, and the Bet of the Century is Tim Higgins's book about Tesla, Inc., published in 2021, that focuses on the company while under the management of Elon Musk. The book does not contain any interviews with Musk himself, but many anonymous current and former executives from Tesla. [1] In response to the book in general, Musk tweeted "Higgins managed to make his book both false *and* boring". [2]
Star Tribune wrote that it "has done an outstanding job [and] performed a deep dive into the nuts and volts of Tesla." [3] The Los Angeles Times Tesla reporter Russ Mitchell reviewed the book and stated "I’ve covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I’m familiar with, I can attest he’s right on the button, every time. If there’s any nonsense in “Power Play,” Higgins isn't the source of it." [4]
The Publishers Weekly review remarked that "Higgins takes an in-depth and well-balanced look at the interplay between Musk’s swashbuckling mindset of “building the airplane as [he] was heading down the runway” and the hardheadedness of Tesla's veteran engineers and leaders, who understood the rigors of making cars that could kill people if they malfunctioned." [5] NPR noted that "[t]he book pays scant attention to Full Self-Driving Autopilot, the controversial self-driving software Musk has long promised is on the verge of perfection" but states that it "is hardly boring". [6]
Following early coverage of the book, Elon Musk denied a featured anecdote where supposedly he and Tim Cook spoke about the possibility of Apple acquiring Tesla. [7]
Elon Reeve Musk is a businessman known for his key roles in the space company SpaceX and the automotive company Tesla, Inc. His other involvements include ownership of X Corp., the company that operates the social media platform X, and his role in the founding of the Boring Company, xAI, Neuralink, and OpenAI. In November 2024, United States president-elect Donald Trump appointed Musk as the co-chair of the proposed Department of Government Efficiency (DOGE) in the second Trump administration. Musk is the wealthiest individual in the world; as of November 2024, Forbes estimates his net worth to be US$304 billion.
Tesla, Inc. is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.
Gary S. Gensler is an American government official and former investment banker who served as the chair of the U.S. Securities and Exchange Commission (SEC). Gensler previously worked for Goldman Sachs and has led the Biden–Harris transition's Federal Reserve, Banking, and Securities Regulators agency review team. Prior to his appointment, he was professor of Practice of Global Economics and Management at the MIT Sloan School of Management.
Tesla Energy Operations, Inc. is the clean energy division of Tesla, Incorporated that develops, manufactures, sells and installs photovoltaic solar energy generation systems, battery energy storage products and other related products and services to residential, commercial and industrial customers.
Tesla Autopilot is an advanced driver-assistance system (ADAS) developed by Tesla that amounts to partial vehicle automation. Tesla provides "Base Autopilot" on all vehicles, which includes lane centering and traffic-aware cruise control. Owners may purchase or subscribe to Full Self-Driving (FSD) which adds semi-autonomous navigation that responds to traffic lights and stop signs, lane change assistance, self-parking, and the ability to summon the car from a garage or parking spot.
The Boring Company (TBC) is an American infrastructure, tunnel construction services, and equipment company founded by Elon Musk. TBC was founded as a subsidiary of SpaceX in 2017, and was spun off as a separate corporation in 2018. TBC has completed one tunneling project that is open to the public, as well as multiple test tunnels.
The Tesla Roadster is an upcoming battery electric four-seater sports car to be built by Tesla, Inc. The company said it will be capable of accelerating from 0 to 60 mph in 1.9 seconds, which would be quicker than any street legal production car to date at its announcement in November 2017. The Roadster is the successor to Tesla's first production car, the 2008 Roadster.
Elon Musk's Tesla Roadster is an electric sports car that served as the dummy payload for the February 2018 Falcon Heavy test flight and became an artificial satellite of the Sun. A mannequin in a spacesuit, dubbed "Starman", occupies the driver's seat. The car and rocket are products of Tesla and SpaceX, respectively, both companies headed by Elon Musk. The 2010 Roadster is personally owned by and previously used by Musk for commuting to work. It is the first production car launched into space.
The R&D Tunnel, also called the Hawthorne test tunnel or Boring test tunnel, is a 1.14 miles (1.83 km) tunnel in Hawthorne, California, for testing hyperloop and "loop-based transportation". It was completed by The Boring Company in late 2018. The single-bore tunnel was constructed during 2017 and 2018 using a 14-foot (4.2 m) diameter tunnel boring machine, giving a finished 12-foot (3.8 m) internal diameter.
The Tesla Cybertruck is a battery electric pickup truck built by Tesla, Inc. since 2023. Introduced as a concept vehicle in November 2019, it has a controversial body design reminiscent of low-polygon modelling, consisting of flat stainless steel sheet panels.
TSLAQ is a loose, international collective of largely anonymous short-sellers, skeptics, and researchers who openly criticize Tesla, Inc. and its CEO Elon Musk. The group primarily organizes on social media, often using the $TSLAQ cashtag, and on Reddit to coordinate efforts and share news, opinions, and analysis about the company and its stock. Edward Niedermeyer, in his book Ludicrous: The Unvarnished Story of Tesla Motors (2019), pinpoints the July 2018 doxxing of Twitter user Lawrence Fossi, a Seeking Alpha writer and Tesla short seller operating under the pseudonym Montana Skeptic, as the catalyst for the formation of TSLAQ.
PlainSite is a US based website dedicated to legal data transparency advocacy developed in conjunction by Think Computer Corporation and the charitable organization Think Computer Foundation. PlainSite provides both free and paid access to legal documents and information about the US legal system on a variety of subjects and caselaw. The website previously collected legal documents via the Free Law Project's RECAP archive until the archive adopted a fee-based approach.
Elon Musk is the CEO or owner of multiple companies including Tesla, SpaceX, and X Corp, and has expressed many views on a wide variety of subjects, ranging from politics to science.
Tesla, Inc. has been criticized for its cars, workplace culture, business practices, and occupational safety. Many of the criticisms are also directed toward Elon Musk, the company's CEO and Product Architect. Critics have also accused Tesla of deceptive marketing, unfulfilled promises, and fraud. The company is currently facing criminal and civil investigations into its self-driving claims. Critics have highlighted Tesla's downplaying of issues, and Tesla's alleged retaliation against several whistleblowers.
Optimus, also known as Tesla Bot, is a general-purpose robotic humanoid under development by Tesla, Inc. It was announced at the company's Artificial Intelligence (AI) Day event on August 19, 2021, and a prototype was shown in 2022. CEO Elon Musk stated in 2022 that he thinks Optimus "has the potential to be more significant than [Tesla's] vehicle business over time." Media and expert opinions based on corporate showcases have been mixed.
Tesla, Inc. is an American electric car manufacturer which employs over 140,000 workers across its global operations as of January 2024, almost none of which are unionized. Tesla CEO Elon Musk has commented negatively on trade unions in relation to Tesla. Despite allegations of high injury rates, long hours, and below-industry pay, efforts to unionize the workforce have been largely unsuccessful. There are active labor disputes with Tesla in the United States, Germany and Sweden.
The business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake. Twitter invited Musk to join its board of directors, an offer he initially accepted before declining. On April 14, Musk made an unsolicited offer to purchase the company, to which Twitter's board responded with a "poison pill" strategy to resist a hostile takeover before unanimously accepting Musk's buyout offer of $44 billion on April 25. Musk stated that he planned to introduce new features to the platform, make its algorithms open-source, combat spambot accounts, and promote free speech, framing the acquisition as the cornerstone of X, an "everything app".
Linette Lopez is an American journalist who focuses on U.S. politics and economics, and writes columns for Business Insider. As a senior finance editor, she has investigated companies involved with public-facing controversies, and is most widely known for her coverage of Tesla, Inc. A regular contributor to Marketplace produced by American Public Media, Lopez teaches as an adjunct professor at the Columbia University Graduate School of Journalism. She has also been a frequent commentator on CNN, MSNBC, and Real Time with Bill Maher.
Elon Musk is one of the wealthiest people in the world, with an estimated net worth of US $314 billion as of November 2024, according to the Bloomberg Billionaires Index, and $300.3 billion according to Forbes, primarily from his ownership stakes in Tesla, Inc. and SpaceX. In November 2021, he became the first person in the world to have a net worth above $300 billion.