Premium-Cola

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Premium-Cola
ManufacturerInteressengruppe Premium
Related products Afri-Cola
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Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine. [1]

Contents

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.[ citation needed ]

The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.

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References

  1. Business, We Dream (2023-02-20). "PREMIUM COLA". We Dream Business. Retrieved 2023-02-20.{{cite web}}: |last= has generic name (help)