| Type | Cola |
|---|---|
| Manufacturer | Evoca Enterprises Limited |
| Country of origin | London, England UK |
| Introduced | May 2003 |
| Related products | Coca-Cola, Pepsi Cola |
| Website | www |
Evoca Cola is a cola-flavoured carbonated soft drink. It is produced by Evoca Drinks, a London-based soft drinks company, and is sold in the United Kingdom, The Channel Islands, Europe and the Far East.
Evoca Drinks was established in May 2003 in the United Kingdom and launched its flagship product, Evoca Cola, in January 2004.
Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed ( Nigella sativa ). [ citation needed ]After initial piloting in London, it was advertised on cable channels with its 'Power of Black Seed' and 'The Original Black Seed Cola' slogans. It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as Coca-Cola and Pepsi-Cola with its own 'Evoca Taste Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural mineral water and with the addition of a special tasteless black seed extract. [1]
Evoca Cola launched its television advertising campaign airing on cable and Sky channels. The adverts drew comparisons with Red Bull animated adverts. [2]
Brand Ambassadors have previously been a number of British, English and Commonwealth boxing champions including Danny Williams and Adnan Amar.[ citation needed ] [3] The association with boxing and sports came about due to the tagline 'Evoca Cola - The Power Of Black Seed' alluding to the supposed benefits of the added ingredient. [4]
In the UK Evoca Cola faced challenges from other brand competitors such as Virgin Cola but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an 'exemplary level of quality, in its composition and taste' . [1]
Vendors of the cola have highlighted the presence of black seed, as black seed is well known in a number of different cultures for its alleged benefits. [5]
It has largely growing mainstream appeal as a result of its unique composition among rival brands (it is sold nationally in UK Asda stores), choosing to highlight USP's such as the use of 100% mineral water and natural ingredients only, subsequently positioning itself as an 'Ultra Premium Soft Drinks Brand'. [1]
Other cola companies historically have never discussed or focused on the actual ingredients used in their colas, and what was inside the drink was always a 'trade secret', whilst focus was put almost exclusively on the image of the brands themselves. Evoca Cola tried to draw consumer attention to the quality aspects of the actual ingredients used to make the drink itself as they realised that this was the only way to attract customers who were used to drinking the market leading brands, by the proposition that they are claiming to offer a higher quality alternative to the market leaders. [1]
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Rum and Coke, or the Cuba libre, is a highball cocktail consisting of cola, rum, and in many recipes lime juice, on ice. Traditionally, the cola ingredient is Coca-Cola ("Coke") and the alcohol is a light rum such as Bacardi; however, the drink may be made with various types of rums and cola brands, and lime juice may or may not be included.
Irn-Bru is a Scottish carbonated soft drink, often described as "Scotland's other national drink". Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
The kola nut is the seed of certain species of plant of the genus Cola, placed formerly in the cocoa family Sterculiaceae and now usually subsumed in the mallow family Malvaceae. These cola species are trees native to the tropical rainforests of Africa. Their caffeine-containing seeds are about 5 centimetres (2.0 in) across and are used as flavoring ingredients in various carbonated soft drinks, from which the name cola originates.
The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains (allegedly) a secret, known only to a very few select employees. The claim that the recipe is only known to two (2) people and that they cannot fly on the same plane due to the chance they may die, and the recipe will become unknown, is a myth and has been fact-checked multiple times.
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002.
Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
Thums Up is a brand of cola. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to compete against Pepsi to capture the market.
Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007. In the US this different product was renamed Pepsi Zero Sugar in 2016.
Sun Drop is a citrus-flavored soft drink produced by Keurig Dr Pepper with a yellowish-green color. Among soft drinks, it is known for its high caffeine content. Orange juice concentrate is an ingredient in the drink. Bottled Sun Drop uses real sugar cane, which contains some "pulp" giving Sun Drop it's distinct flavor and appearance. Sun Drop competes primarily against the Coca-Cola Company's Mello Yello and PepsiCo's Mountain Dew.
Afri Cola is a cola soft drink produced in Germany. The trademark Afri-Cola was registered in 1931 by the company F. Blumhoffer Nachfolger GmbH. The same company also produced Bluna, an orange soft drink. Today the brand belongs to the Mineralbrunnen Überkingen-Teinach AG. Afri Cola was once one of the most popular cola brands in Germany, but has lost considerable market share since the 1960s.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
Cherry cola, a distinctive soft drink blend of cherry-flavored syrup and cola, traces its roots to the United States, where it gained prominence in the realm of soda beverages. The origins of this concoction can be situated within the nostalgic ambiance of old-fashioned soda fountains, where it has been consumed by consumers for years.
Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.
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