Reader Rabbit

Last updated

Reader Rabbit
Reader Rabbit logo.gif
Genre(s) Educational
Developer(s) The Learning Company
Publisher(s)
Creator(s)Leslie Grimm [1]
Platform(s) Apple II, Atari 8-bit, Commodore 64, MS-DOS, Mac, Windows, Nintendo DS, Wii, Mobile
First release Reader Rabbit and the Fabulous Word Factory
1984
Latest release Reader Rabbit: Jumpsmarter
2018

Reader Rabbit is an educational video game franchise created in 1984 by The Learning Company. The series is aimed at children from infancy to the age of nine. In 1998, a spiritual successor series called The ClueFinders was released for older students aged seven to twelve.

Contents

The games teach language arts including basic skills in reading and spelling and mathematics. The main character in all the titles is named "Reader Rabbit".

History

Reader Rabbit media release years
1984 Reader Rabbit
1985
1986 Math Rabbit
1987 Writer Rabbit
1988–1990
1991 Reader Rabbit 2
1992 Ready for Letters
1993 Reader Rabbit 3
1994 Interactive Reading Journey
1995 Reading Development Library 1
Reading Development Library 2
Preschool
1996Reading Development Library 3
Reading Development Library 4
Interactive Math Journey
Interactive Reading Journey 2
1997 Toddler
Kindergarten
1998 1st Grade
2nd Grade
Math Ages 6–9
1999Learn to Read
Playtime for Baby
Thinking Adventures Ages 4–6
2000Learning Creations
2001 Sparkle Star Rescue
Bounce Down in Balloon Town!
Capers on Cloud Nine!
Mis-Cheese-ious Dreamship Adventures!
2002Dreamship Tales
Learn to Read with Phonics 1st & 2nd Grade
2003–2010
2011On a Mission to Help the Lion Flowers
2012
2013Kart Racing
Smart & Jump
2014–2015
2016Math Race
2017
2018 Jumpsmarter

The first Reader Rabbit computer game was conceived by the Grimm sisters and titled Reader Rabbit and the Fabulous Word Factory. It was released initially in 1984 [2] [3] [4] and featured in the 1983 holiday special The Computer Chronicles. [5] In 1986, both Reader Rabbit 2.0 and Math Rabbit were released. In 1987, Writer Rabbit was released with the intention of having a Rabbit series that featured different academic subjects. Ultimately, the developers decided to have a Reader Rabbit series that explored subjects beyond reading. [6] With this directional change, Math Rabbit would later be renamed Reader Rabbit with the game title Reader Rabbit's Math. [7] Many critics and gaming historians erroneously assert that the Reader Rabbit series officially began in 1986. [8] The 1990s saw an audio cassette release of some of the game's most popular music, titled Reader Rabbit's Sing Along Favorites, [9] and by 1996 the Reader Rabbit series included a wide variety of titles, including Reader Rabbit's Reading Development Library which allowed players to experience fairy tales via animated storybooks. [6]

In 1995, The Learning Company was bought by SoftKey after a hostile takeover bid. Softkey adopted the name The Learning Company. Softkey embarked on a cost-cutting exercise with the aim to sell cheaper software. [10] The Platinum line of budget titles pushed the retail price for edutainment down to $12.99 in the US, and swapped the fancy packaging for a simple jewel case. [11] At the time, SoftKey founder Kevin O'Leary recalled, "I'd get a $12 million order for "Reader Rabbit"...it would blow up behind me, the logistics. I couldn't deliver", noting that he gave Mike Perik half his equity to solve the problem. [12] In 1998, The Learning Company was acquired by Mattel in a $3.6 billion deal. [13] The toy-maker was looking to enter the interactive market. Mattel planned to expand the Reader Rabbit franchise into a series of interactive electronic plush toys that could download new content from the Internet. [13] Mattel was forced to quickly sell off their properties the following year to avoid bankruptcy, and the Reader Rabbit brand was sold to Riverdeep. [13] From 1998 to 2002, a series called The ClueFinders featuring a Scooby-Doo -like gang of mystery solvers was released with similar subject matter aimed at a more advanced student base, from the third to the sixth grade. The Reader Rabbit Workbook Series was released in 2003, and consisted of three 320-page comprehensive workbooks and five 32-page single-subject workbooks, aimed at children ages three to seven. [14]

The early 2000s saw the last major PC releases of the franchise. New games have since been released on platforms such as Nintendo Wii, while some parts of older games have been uploaded to the Internet Archive. [15] By 2003, the Reader Rabbit series had been sold in over 40 countries and translated into 13 different languages:

There is a Reader Rabbit themed attraction at Parken Zoo in Eskilstuna, Sweden, which replaced the longstanding and successful Phantom Land. [24] Various audio-books have been released by Prelusion Games and Nordic Softsales, including titles such as Kalle Kunskap i Vilda Västern (Reader Rabbit in the Wild West) in 2010. Mindscape, the international division of The Learning Company following acquisitions in 2002, released a few games for the French market, including Lapin Malin: Initiation à l'anglais (Reader Rabbit: Introduction to English), a game designed to teach children the English language. [25] The Brazilian Reader Rabbit, Coelho Sabido, is a trademark of Divertire Editora, a company active in the educational games market since 1998.

In March 2004, LeapFrog and Riverdeep entered into a publishing and distribution agreement for Reader Rabbit. They planned a series of five e-books about phonics that would be released for the LeapPad learning system, but only three e-books were released by fall of that year. [26] [27] Some Reader Rabbit games were re-released for Nintendo Wii console in 2011. [28] As of 2017, Houghton Mifflin Harcourt, the successor to Riverdeep after acquisitions and mergers, was offering the products through various distribution networks on their website. [29] In 2021, HarperCollins Publishers, a subsidiary of News Corp, purchased Houghton Mifflin Harcourt's books and media division, including all the rights to their video game intellectual properties. [30]

Design

Plot and gameplay

The series centers on the adventures of Reader Rabbit and his friends, including Sam the Lion and Matilda the Mouse.

Generally, the series consists of point-and-click adventure games where the player must use their inventory and interact with characters to solve a series of puzzles. These puzzles were originally reading-based challenges but different titles focus on other subject areas, such as math and spelling. Visually, the games consists of a series of static screens which the player can navigate through by clicking on certain "travel" hot spots. Other hot spots can trigger an interaction with a character, item, song, or mini-game.

Art

In the early 1990s, artist Shaowei Liu hand painted backgrounds and animations which were then digitized for the games. [31] In the mid-1990s, artist Frank Cirocco drew the characters and foregrounds in pencil, [32] hiring Mick Gray to ink the line art. [33] [34] By 1997, the characters were redesigned for Reader Rabbit Toddler by Tracy Reynolds of Class 6 Entertainment. [35] For some of the games at this time, the art was provided by Chester Aldridge's company US Equity Holdings. [36] For the later games, Fred Dianda was made Lead Artist. [37] Some line art was worked on by Gerald Broas, who used a 2B pencil to hand draw the backgrounds and characters on 12 field animation paper. [38] For the story books included in the interactive journey and library games, artist Marc Diamond used a LeapPad tablet to sketch the pictures before coloring and shading. [39] The most recent art for the iOS games was done by concept artist Federico Miniaci. [40]

Music

Each game contains songs that guide the narrative and provide the internal monologs of characters. Composer Scott Lloyd Shelly was particularly proud of composing the music for Reader Rabbit: 1st Grade in 1998. [41] Foreign language versions were created for many of the games to give the franchise global appeal. This extended to the games' songs; one song from Reader Rabbit Preschool was translated into French, German, Portuguese, Russian, and Swedish. [42] A VHS video called Reader Rabbit Sing-A-Song Adventures was released in 2000, featuring a compilation of the series' best songs. [43]

Educational goals

Education has always been a key part of the games' design, seeking to find a balance between learning and fun. The titles in the series are researched by educators, parents, children and reading specialists to ensure the software is educational, engaging and easy-to-use. [44] The software aimed to promote the use of computers as teaching tools in the classroom. [45] The games covered a range of subjects such as reading, phonics, math, and memory. [46] The A.D.A.P.T. Learning Technology was introduced into Reader Rabbit titles in 1999. The system contained a series of customization features that would facilitate the player's learning by assessing abilities, developing skills, adjusting levels, providing help, and tracking progress. [47]

Products in the franchise

Video games

GamesPlatforms, release years and versions
Reader Rabbit and the Fabulous Word Factory (aka Reader Rabbit)
Math Rabbit
  • Re-released as Math Rabbit Deluxe
  • Re-released as Reader Rabbit's Math 1
  • Re-released as Reader Rabbit Math Ages 4–6
  • Re-released as Reader Rabbit Personalized Math Ages 4–6
Writer Rabbit
Reader Rabbit 2
Reader Rabbit's Ready for Letters
Reader Rabbit's Interactive Reading Journey (aka Reader Rabbit's Interactive Reading Journey 1)
  • Re-released as Reader Rabbit's Interactive Reading Journey For Grades K-1
  • Re-released as Reader Rabbit Reading Ages 4–6
  • Re-released as Reader Rabbit Personalized Reading Ages 4–6
Reader Rabbit's Reading Development Library 1
Reader Rabbit's Reading Development Library 2
Reader Rabbit and Friends: Let's Start Learning!
Reader Rabbit's Reading Development Library 3
Reader Rabbit's Reading Development Library 4
Interactive Math Journey
  • Re-released as Reader Rabbit Presents: Math Journey for Grades 1–3
Reader Rabbit's Interactive Reading Journey 2
  • Re-released as Reader Rabbit's Interactive Reading Journey For Grades 1–2
  • Re-released as Reader Rabbit's Reading Ages 6–9 [68]
  • Re-released as Reader Rabbit Personalized Reading Ages 6–9
Reader Rabbit Toddler
Reader Rabbit Kindergarten (titled Reader Rabbit's Junior in UK)
Reader Rabbit: 1st Grade (titled Reader Rabbit's Key Stage 1 Year 1 in UK)
  • Re-released as Reader Rabbit Personalized 1st Grade
Reader Rabbit: 2nd Grade (titled Reader Rabbit's Key Stage 1 Year 2 in UK)
  • Re-released as Reader Rabbit Personalized 2nd Grade
Reader Rabbit Math Ages 6–9
  • Re-released as Reader Rabbit Personalized Math Ages 6–9
Reader Rabbit's Learn to Read [71] Mac, Windows (1999 – V1.0)
Reader Rabbit Playtime for Baby Mac, Windows (1999 – V1.0)
Reader Rabbit Thinking Adventures Ages 4–6 Mac, Windows (1999 – V1.0)
Reader Rabbit Learning Creations
  • Mac, Windows (2000 – V1.0, included with other Reader Rabbit titles on-disc)
  • Mac OS 8.5, Windows (2001 – V2.0, included with other Reader Rabbit titles on-disc)
Reader Rabbit Preschool: Sparkle Star Rescue (titled Reader Rabbit Nursery: Sparkle Star Rescue in UK)
Reader Rabbit Kindergarten: Bounce Down in Balloon Town! (titled Reader Rabbit Junior: Bounce Down in Balloon Town! in UK)
Reader Rabbit 1st Grade: Capers on Cloud Nine! [28] (titled Reader Rabbit Year 1: Capers on Cloud Nine! in UK)
Reader Rabbit 2nd Grade: Mis-Cheese-ious Dreamship Adventures! (titled Reader Rabbit Year 2: Mis-Cheese-ious Dreamship Adventures! in UK)
Reader Rabbit Dreamship Tales Mac OS 8.5, Windows (2002 – V1.0, included as a bonus disc with other Reader Rabbit titles) [83]
Reader Rabbit Learn to Read with Phonics 1st & 2nd Grade Mac OS 8.5, Windows (2002 – V1.0)
Reader Rabbit: on a Mission to Help the Lion Flowers Nintendo DS (2011) [84]
Reader Rabbit Kart Racing iOS (2013) [85]
Reader Rabbit Smart & Jump iOS (2013) [86]
Reader Rabbit Math Race Android, iOS (2016) [87]
Reader Rabbit: Jumpsmarter iOS, Apple TV, MacOS (2018) [88]

Compilations

YearTitleGames
1999Reader Rabbit Math & Reading Ages 4–6
  • Reader Rabbit Math Ages 4–6
  • Reader Rabbit Reading Ages 4–6
1999Reader Rabbit's Complete Learn to Read System
  • Compilation of two Reader Rabbit titles plus parent's guides, flash cards, workbooks, and storybooks.
  • Disc one – Reader Rabbit's Learn to Read (1999)
  • Disc two – Reader Rabbit's Reading Development Library 2 (1995)
2000Reader Rabbit Playtime for Baby and Toddler
  • Reader Rabbit Toddler (1997)
  • Reader Rabbit Playtime for Baby (1999)
2000Reader Rabbit: I Can Read! With Phonics [89]
  • Reader Rabbit's Reading 2 (1997)
  • Reader Rabbit's Reading Ages 6–9 (1999)
2000Reader Rabbit: Learn to Read with Phonics
  • Reader Rabbit's Reading 1 (1997)
  • Reader Rabbit's Learn to Read (1999)
2003Reader Rabbit KS1 – 5 Pack
  • Reader Rabbit Year 1: Capers on Cloud Nine! (2001)
  • Reader Rabbit Year 2: Mis-cheese-ious Dreamship Adventures! (2001)
  • Reader Rabbit's Math Ages 6–9 (1998)
  • Reader Rabbit's Reading Ages 6–9 (1998)
  • Reader Rabbit Thinking Adventures Ages 4–6 (1999)

Cassettes and DVD

Reader Rabbit Giant Workbooks

These workbooks were published by The Learning Company and each were supplementary material to a corresponding game. They were republished as Reader Rabbit: Let's Learn by Houghton Mifflin Harcourt:

Reader Rabbit Leapfrog e-books

These e-books are about phonics and were released under the LeapPad learning system:

Reception

Critical reception

In 1991, The Chicago Sun-Times noted that Reader Rabbit was "one of the most effective edutainment gaming franchises" and that it had helped many children learn how to read. [90] Computer Shopper appreciated that the games filled a gap in the market; it found that while most reading comprehension titles were aimed at older children, Reader Rabbit uniquely offered games to the preschool age. [91]

In 1995, The New York Times noted that the flagship title of The Learning Company was "unusual in crossing over from home use to in-school, curriculum-based learning". [92] The newspaper noted in 2002 that the series had become an "educational staple in schools and homes" with a long tradition of "quality educational software". [93] The Boston Herald argued that the games' replayability and enjoyment made their costs immediately justifiable. [94] Krystina Madej of Physical Play and Children's Digital Games highlighted the series as an innovator in the budding edutainment genre during the 1980s, following in MECC's The Oregon Trail footsteps to create play-based educational games aimed at young children. [95]

In 2012, PC Mag listed the debut title as one of the 10 Educational PC Games of the 1980s and noted that new titles were still being released. [96]

Sales

The premiere game in the series, Reader Rabbit and the Fabulous Word Factory, first entered the Billboard Charts for Education Computer Software at number six in May 1985 [97] and re-entered at number 10 two weeks later. [98] The game continued to feature on the charts in following weeks, selling 250,000 units by 1989. [99]

The series was commercially successful throughout its run. By 1991, the series had sold 500,000 copies. [90] The Learning Company had a gross revenue of $27.5 million at the end of the 1993 financial year and 41% revenue growth from 1992–3, largely due to the Reader Rabbit series. [100]

Between 1993 and 2001, the series sold six million copies. [27] Around 2001, prices of the products were tapering and the sales were declining around Europe. [101] By 2002, the series had sold over 25 million copies. [102]

Awards and nominations

As of 2017, the series has won over 175 awards. [103]

YearNominee / workAwardResult
1991Reader Rabbit 1Technology & Learning Magazine's Language Arts Program of the DecadeWon [104]
1991Reader Rabbit 2Parents' Choice Foundation AwardWon [104]
1992Reader Rabbit 2Software Publishers Association's Award for Best Elementary Education ProductWon [104]
1992Reader Rabbit 2CODiE Award for Best Elementary Education ProgramWon [105]
1992Reader Rabbit 2Technology & Learning Magazine's Award of ExcellenceWon [104]
1994Reader Rabbit 1The National Association of Parenting Publications Awards Gold MedalWon [104]
1994Reader Rabbit 2Technology & Learning Magazine's Software Award for Excellence—Next in SeriesWon [104]
1995Reader Rabbit's Interactive Reading Journey 1Home PC's Award of ExcellenceWon [104]
1995Reader Rabbit's Interactive Reading Journey 1 Parenting Magazine 's Software Magic AwardWon [104]
1995Reader Rabbit's Interactive Reading Journey 1The Parent Council's Seal for outstanding productWon [104]
1995Reader Rabbit's Interactive Reading Journey 1Technology & Learning Magazine's Award of Excellence for the School categoryWon [104]
1995Reader Rabbit's Interactive Reading Journey 1The Parents' Choice Foundation ApprovalWon [104]
1995Reader Rabbit's Interactive Reading Journey 1Mac Home Journal's Reader's Choice AwardWon [104]
1995Reader Rabbit's Interactive Reading Journey 1 CD-ROM Today Magazine's Best Children's Program-Reading AwardWon [104]
1995Reader Rabbit's Interactive Reading Journey 1Home Computing & Entertainment Magazine's Best Educational Program AwardWon [104]
1995Reader Rabbit 1 Newsweek Magazine's Editors' Choice AwardWon [104]
1995Reader Rabbit 2Only the Best: The Annual Guide to the Highest-Rated Educational Software/Multimedia, 1994/95Won [104]
1995Reader Rabbit 3Only the Best: The Annual Guide to the Highest-Rated Educational Software/Multimedia, 1994/95Won [104]
1996Reader Rabbit's Interactive Reading Journey 2SuperKids Software Award for Best Reading SoftwareWon [104]
1996Reader Rabbit's Interactive Math JourneyCurriculum Administrator Magazine's Top 100 Districts' Choice AwardWon [104]
1996Reader Rabbit Reading 1Parents' Choice Foundation Best Software of the YearWon [106]
1996Reader Rabbit Reading 1Language Art's Technology & Learning Magazine Program of the DecadeWon [106]
1997Reader Rabbit's Interactive Reading Journey 2The National Educational Media Network Silver AppleWon [104]
1997Reader Rabbit's Interactive Reading Journey 2Newsweek Editor's Choice AwardWon [107]
1997Reader Rabbit's Interactive Reading Journey 2 Parent's Choice Gold AwardWon [107]
1997Reader Rabbit's Interactive Math JourneyHome PC's Editor's Choice Top 100 Software AwardWon [104]
1997Reader Rabbit's Interactive Math JourneyBologna New Media Prize for Best Math Title (cosponsored by Children's Software Revue)Won [104]
1997Reader Rabbit's Interactive Math JourneyFamily PC's Recommended Software SealWon [104]
1998Reader Rabbit's 1st GradeParents' Choice Foundation AwardGold Award [108]
1998Reader Rabbit's First GradeInteractive Achievement Award for Computer Edutainment Game of the YearNominated [109]
1998Reader Rabbit's 2nd GradeParents' Choice Foundation AwardSilver Honor [110]
1998Reader Rabbit – 2nd GradeNewsweek Magazine Editor's Choice AwardWon [111]
1998Reader Rabbit's Math Ages 6–9Parents' Choice Foundation AwardGold Award [112]
2001Reader Rabbit 1st Grade: Capers on Cloud Nine!Parents' Choice Foundation AwardApproved [113]
2001Reader Rabbit 2nd Grade: Mis-cheese-ious Dreamship Adventures!Parents' Choice Foundation AwardApproved [114]
2001Reader Rabbit Kindergarten: Bounce Down in Balloon Town!Parents' Choice Foundation AwardApproved [115]
2005Reader Rabbit series – "Sam's Sweet Surprise", "High Flying Circus", "Great Word Chase" – for LeapPadBrad (Fuller, Don Diekneite – Music, Sound Effects, Voice Overs)GANG Award for Best Audio – OtherWon [104]
2005Reader Rabbit: Wordville Soup (DVD)Parents' Choice Foundation AwardRecommended [116]
2011Reader Rabbit: The Great Alphabet Race (DVD)Parents' Choice Foundation AwardRecommended [117]
2011Reader Rabbit KindergartenAcademics' ChoiceWon [118]
2011Reader Rabbit – KindergartenParents' Choice Foundation AwardApproved [119]
2011Reader Rabbit – 1st GradeParents' Choice Foundation AwardApproved [120]
2011Reader Rabbit – PreschoolParents' Choice Foundation AwardApproved [121]
2011Reader Rabbit – 2nd GradeParents' Choice Foundation AwardApproved [122]

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References

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  3. ↑ "TLC shows off additions to firm's educational line", InfoWorld , February 13, 1984
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  15. ↑ Peters, Lucia, 15 '90s Computer Games That Made Learning Unbelievably Fun , retrieved February 6, 2017
  16. 1 2 3 4 Signature Devices Inc. Announces Gold Status for 24 Reader Rabbit® Titles in Six Languages, Signature Devices, Inc., June 5, 2005, retrieved March 7, 2017– via EDN Network
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  19. 1 2 SDVI Announces French and Spanish Versions of Reader Rabbit Apps for Kids on Apple® iTunes®, Signature Devices, Inc.
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  32. ↑ Frank Cirocco: Reader Rabbit in the driver's seat , retrieved March 9, 2017
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  34. ↑ "News", www.geocities.ws
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  36. ↑ Management – US Equity Holdings , retrieved March 13, 2017
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