Republic Biscuit Corporation

Last updated

Rebisco Group of Companies
Rebisco
Formerly
  • England Biscuit Factory (1963–1972)
  • Republic Biscuit Corporation (1972–1989) [lower-alpha 1]
Company type Private
Industry Food
FoundedAugust 15, 1963;60 years ago (1963-08-15)
FounderJacinto Ng
Headquarters38/F Joy-Nostalg Center, No. 17 ADB Avenue, Ortigas Center,
Pasig, Metro Manila
,
Philippines
Area served
Worldwide
Key people
Products
RevenueIncrease2.svg ₱5.060 million (2024)
Number of employees
1,705 (2024)
Divisions Rebisco Foundation, Inc.
Subsidiaries
Website www.rebisco.com.ph

The Republic Biscuit Corporation, doing business as Rebisco and also known as the Rebisco Group of Companies, is a Philippine privately held multinational snack food company headquartered in Ortigas Center, Pasig. It was founded in 1963 by Jacinto Ng. [1]

Contents

History

Rebisco was founded by Jacinto Ng (born 1942) on August 15, 1963, as England Biscuit Factory, producing biscuits from a tiny, rented second-hand bakery, located at F. Blumentritt Street corner M. Salvador Street in the then-municipality of San Juan [2] with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company's first products were Krema (cream-filled crackers) and Sodatine (plain crackers). Eventually, the company moved out of its San Juan site to a new and more spacious factory in Novaliches, Quezon City. [3]

Rebisco wordmark. Rebisco wordmark.png
Rebisco wordmark.

In 1972, England Biscuit Factory was renamed the Republic Biscuit Corporation (Rebisco) and adopted a new image. In 1983, Krema was relaunched as Rebisco Cream Sandwich, that became the flagship product of the company. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation (JBC) in 1989; Suncrest Foods, Inc. (SFI) in 1995; Multirich Foods Corporation (MFC) in 1999; and Pinnacle Foods, Inc. (PFI) in 2000. [3] In 2003, Rebisco acquired Storck Products, Inc. (SPI), which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation. [4] [5]

In 2006, Rebisco entered the chocolate segment with the introduction of its own chocolate bar brand, Choco Mucho. [3]

In 2009, Rebisco Foundation, Inc. (RFI) and the company's corporate office at the Joy-Nostalg Center in Pasig City were both established. [3]

In 2012, the company began operations in the global market with the launch of Rebisco Vietnam Ltd., offering Rebisco Extreme biscuits in chocolate and mocha flavors as their first product, with its international factory was opened in 2015 in Ho Chi Minh City, Vietnam, marking the first Rebisco branch outside the Philippines. [6] In 2015, Agripacific Corporation (APC) was established when the company ventured into the flour mill and oil business, and in the same year, Rebisco entered the ice cream segment with the acquisition of Creamline Dairy Corporation and would be renamed as SFI Multimix Corporation. In 2016, Pinnacle Foods, Inc. was absorbed into Suncrest Foods, Inc.

In celebration of its 55th anniversary, in 2018, the company opened its first community retail store Snacks To-Go. [7] [8] [9]

In 2022, ahead of its 60th anniversary, the company entered the beverage market as the official Philippine importer of Thai beverage company Ichitan. [10] [11]

In 2023, Rebisco founder and head Jacinto Ng was listed by Forbes magazine as the 32nd richest person in the Philippines, with wealth of US$425 million. [12] [13]

Products

9740Home cooking in the Philippines 06.jpg
Choco Mucho chocolate bar.jpg
(Left): Rebisco crackers; (right): Choco Mucho

The company's products include biscuits, crackers, cookies, wafers, cakes, donuts, breads, candies, lollipops, chewing gums, jellies, chips, chocolates, creampastes, nuts, peas, seeds, ice cream, energy drinks, beverages, cooking oils, flours and baking mixes. [14] All of their products are available across the Philippines and beyond. [15] [16]

Operations

Since 2009, Rebisco has been headquartered at the 38th floor of the Joy-Nostalg Center, which is located in No. 17 ADB Avenue, Ortigas Center, Pasig, Metro Manila. In addition, it also has 7 local factories in the Philippines (Quezon City, Caloocan, Valenzuela, Marilao, Calamba, Clark and Tanza) and 1 international factory in Vietnam (Ho Chi Minh City). [3] As of 2023, the company has a presence in 48 countries, across eight regions worldwide. [15] [16] [17]

Subsidiaries

Former subsidiary

Sports teams

Other developments

On February 21, 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products. [20]

Notes

  1. ↑ As of 1989, the Republic Biscuit Corporation operates under a holding company structure as the Rebisco Group of Companies.
  2. ↑ Formerly known as Storck Products, Inc.
  3. ↑ Formerly known as Creamline Dairy Corporation.
  4. ↑ Rebisco's first international subsidiary, founded in 2012 in Vietnam.
  5. ↑ As of 2016, Pinnacle Foods, Inc. was folded into Suncrest Foods, Inc., one of the subsidiaries of the Rebisco Group.

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References

  1. ↑ "PH Rebisco's founder is top taxpayer for 2014". Rappler. December 18, 2015. Retrieved October 12, 2023.
  2. ↑ "The England Biscuit factory was established on August 15, 1963..." Rebisco - Facebook. August 8, 2016. Retrieved October 11, 2023.
  3. 1 2 3 4 5 "The Rebisco Family: Bringing 60 Years of Delight to Filipino Families". Rebisco. July 30, 2023. Retrieved October 8, 2023.
  4. ↑ "What happened to favorite candies of the past?". Philippine Daily Inquirer . November 4, 2011. Retrieved October 11, 2023.
  5. ↑ "Remembering Storck: or how a menthol candy became a "Cool Kasama" to everyone". nimblefeeble.blogspot.com. June 11, 2017. Retrieved October 11, 2023.
  6. ↑ "The inauguration of REBISCO VIETNAM Plant". baoveauviet.vn. November 29, 2017. Retrieved October 11, 2023.
  7. ↑ "We recently celebrated its initial opening of our first community retail store..." Rebisco - Facebook. June 19, 2018. Retrieved October 11, 2023.
  8. ↑ "Rebisco marks 55 years in business". Chasingcuriousalice. Retrieved October 11, 2023.
  9. ↑ "Rebisco Well-loved Snack Leader Celebrates 55th Anniversary". One Proud Momma. August 5, 2018. Retrieved October 11, 2023.
  10. ↑ "Thai green tea maker Ichitan sees revenues rising in H2 2022, set eye on expanding into Philippines". Thai Enquirer . August 24, 2022. Retrieved October 11, 2023.
  11. ↑ "Ichitan Hadir di Filipina". Ichitan Indonesia (in Indonesian). September 26, 2022. Retrieved October 11, 2023.
  12. ↑ "2023 Philippines' 50 Richest, #32 Jacinto Ng". Forbes . August 9, 2023. Retrieved February 2, 2024.
  13. ↑ "'Philippines' 50 Richest combined wealth up to $80B". GMA News . August 10, 2023. Retrieved February 2, 2024.
  14. ↑ "Great News! Our Rebisco products are now a click away!". Facebook . November 5, 2020. Retrieved November 30, 2023.
  15. 1 2 "Partner With Us". Rebisco. Retrieved October 8, 2023.
  16. 1 2 "Rebisco Goes Global". The Kitchen Goddess. November 25, 2018. Retrieved October 11, 2023.
  17. ↑ "Rebisco Spreading the Love for Filipino-made Snacks Globally". One Proud Momma. December 1, 2018. Retrieved October 11, 2023.
  18. ↑ Terrado, Reuben (May 13, 2017). "Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt". Sports Interactive Network. Retrieved September 16, 2023.
  19. ↑ Agcaoili, Lance (November 23, 2018). "Kings' Montessori caps perfect run to RVL title with rout of Hawaii side". Sports Interactive Network. Retrieved September 16, 2023.
  20. ↑ "Y&R Philippines wins Rebisco global branding work". Adobo Magazine. February 21, 2011. Retrieved October 11, 2023.

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