The SAE Institute (SAE) and SAE University College (in Australia), formerly the School of Audio Engineering and the SAE Technology College and badged SAE Creative Media Education, is a network of colleges around the world that provides creative media programmes. Founded in 1976 in Sydney, Australia, by Tom Misner, SAE was purchased in 2012 by Navitas Limited,[1] a private Australian education services company. In 2022 Navitas sold SAE operations in the United Kingdom and mainland Europe to AD Education, part of Ardian a France-based independent private equity investment company. Navitas retained its SAE Creative Media Institute operations in Australia, New Zealand, Canada and the US alongside its network of licensed education partners operating under the SAE brand in other parts of the world.[2] In 2023, SAE Creative Media Institute in Australia became a University College.
SAE was established by Tom Misner in 1976 in Sydney, converting a small advertising studio into a classroom. Over the next six years, campuses in Melbourne, Brisbane, Adelaide, and Perth were established. In the mid-1980s, SAE began opening colleges outside of Australia, including locations in London, Munich, Frankfurt, Vienna, Berlin, Auckland, and Glasgow. In the 1990s, SAE opened a European head office in Amsterdam, and locations were opened in Paris, Hamburg, Zürich, Hobart, Cologne, Stockholm, Athens, and Milan. SAE also began expanding into Asia in the 1990s, opening locations in Singapore and Kuala Lumpur. In the late 1990s, SAE formed the SAE Entertainment Company and launched full university degree programs with the co-operation of Southern Cross University and Middlesex University. In 1999, SAE began opening facilities in the United States, and over the following decade opened locations in Nashville, Miami, San Francisco, Atlanta, Los Angeles, and Chicago. In 2000, SAE began licensing franchise schools in India, opening four that year. In 2000s, locations were opened in Liverpool, Madrid, Brussels, Bangkok, Leipzig, Barcelona, Dubai, Amman, Cape Town, Istanbul, and Serbia. Licence agreements were signed for new schools in Qatar, Bogotá Colombia, Mexico, Saudi Arabia and Egypt. The Dubai branch offers degree certification accredited by Middlesex University. In the 2000s SAE also acquired QANTM, an Australian production, media and training company, and relocated its head office to Littlemore Park, Oxford, and its headquarters to Byron Bay, Australia.
In 2010, the SAE Institute was sold to Navitas, a publicly traded educational services company. Over the next few years, new locations were opened in Romania, Jakarta, and Moskhato. Navitas began taking over the US campuses in 2011, and laid off over 40 US employees in 2014.[citation needed]
In 2022 Navitas announced the sale of part of its creative media institute, SAE, to AD Education (part of Europe’s leading private investment house, Ardian). Ardian purchased the SAE operations in the United Kingdom and mainland Europe. Navitas retained SAE operations in Australia, New Zealand, Canada and the US alongside its network of licensed education partners operating under the SAE brand in other parts of the world.[3]
On the 22 December 2023, the Australian operation SAE Creative Media Institute Australia became a University College. [4]
On 16 July 2024, staff at all six Australian campuses of SAE-Qantm went on strike against pay and conditions.[5]
SAE Online, formerly SAE Graduate college, was an unaccredited, distance learning, proprietary, for-profit European school that offered post graduate courses from master's degrees to PhDs in Creative Media Industries, as well as several other professional skills courses (short courses). SAE Online has since ceased operations.
SAE Creative Media Institute / University College
SAE Creative Media Institute became a University College on the 22 December 2023. The Tertiary Education Quality and Standards Agency’s (TEQSA’s) University College category is reserved for the highest performing Institutes of Higher Education. This decision places SAE in an elite group of just seven University Colleges in Australia – and the only one delivering creative media education nationally. [6][7]
Energy Groove Radio
Energy Groove Radio is a digital commercial-style radio network. It is a network of eight Contemporary Hit Radio (CHR)/Top 40 Stations playing a mix of live and pre-recorded programming.
Energy Groove Radio showcases local and international shows, produced by a mix of DJs, presenters, and SAE students.
Freddy El Turk launched Energy Groove Radio in 2009, broadcasting from Sydney, Australia. Since partnering with SAE in 2011, Energy Groove Radio has grown from a single digital radio service - based in Australia at the SAE Sydney campus - to a network of seven stations located across the UK, France, Italy, Germany, US and Spain.
In 2012 Energy Groove and Emirates Airlines entered a collaboration which now sees Emirates Airlines play Energy Groove Radio across its entire fleet.[8]
Partnerships with other institutions
SAE is accredited in Australia and South Africa to award its own Bachelor and Masters degrees and awards degrees in Europe and at Licensed campuses via its partnerships with Middlesex University. Since 2013, SAE Germany offers a Master of Arts in Professional Media Creation through a partnership with the Institut für Computermusik und Elektronische Medien (Institute for Computer Music and Electronic Media) of Folkwang University of the Arts.
United Kingdom
In the UK, its campuses are[when?] in London, Liverpool, Leamington Spa, and Glasgow, providing industry-focused 2-year degrees validated by the University of Hertfordshire across eight subject areas – Audio, Content Creation & Online Marketing, Film, Game Art Animation, Games Programming, Music Business, Visual Effects, and Web Development.[citation needed] SAE Institute is a validated partner of Middlesex University in London. Students enrolled in a validated programme will receive a Middlesex award on successful completion of their studies. All BA and BSc programmes are validated by Middlesex University.[9] SAE Institute has undergone a review for educational oversight by the Quality Assurance Agency for Higher Education (QAA).[10] SAE Institute became an associate member of GuildHE in July 2013,[11] one of the two recognised representative bodies for higher education in the UK.
Sponsorship
SAE sponsors the national unsigned music competition Top of the Ox, recently won by singer-songwriter Ian Edwards, in association with Oxford based record label Crash Records and other organisations.[12]
Notable alumni
David Basheer, Australian sports commentator (audio engineering, 1980s)[13]
Middlesex University London is a public research university based in Hendon, northwest London, England. The university also has campuses in Dubai and Mauritius. The name of the university is derived from its location within the historic county boundaries of Middlesex.
Western Sydney University, formerly the University of Western Sydney, is an Australian multi-campus public research university in the Greater Western region of Sydney, New South Wales, Australia.
Southampton Solent University is a public university based in Southampton, United Kingdom. It has approximately 10,500 students (2019/20). Its main campus is located on East Park Terrace near the city centre and the maritime hub of Southampton.
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The University of Buckingham (UB) is a non-profit private university in Buckingham, England and the oldest of the country's six private universities. It was founded as the University College at Buckingham (UCB) in 1973, admitting its first students in 1976. It was granted university status by royal charter in 1983.
Third-level education in the Republic of Ireland includes all education after second-level, encompassing higher education in universities and colleges and further education on Post Leaving Certificate (PLC) and other courses.
University of Wollongong Malaysia is a private university in Malaysia, with its campus in Utropolis Glenmarie, Shah Alam. Established in 1983, and a pioneer in Malaysian private education, UOW Malaysia was one of the first private colleges in Malaysia to have its own purpose-built campus. UOW Malaysia offers education programs at the Certificate, Diploma, Degree and Masters levels.
The University for the Creative Arts is a specialist art and design university in Southern England.
The University of the Highlands and Islands (UHI) is an integrated, tertiary institution encompassing both further and higher education. It is composed of 12 colleges and research institutions spread around the Highlands and Islands, Moray and Perthshire regions of Scotland. UHI offers further education, undergraduate, postgraduate and research programmes which can be studied at a range of locations across the area and online. It has 31,000 students, including 19,779 further education students and 11,210 higher education students.
The University of Northampton is a public university based in Northampton, Northamptonshire, England. It was formed in 1999 by the amalgamation of a number of training colleges, and gained full university status as the University of Northampton in 2005.
FH JOANNEUM is one of the biggest universities of applied sciences (UAS) in Austria. It has about 5,000 students and about 750 employees. The main campus is located in Graz and there are two additional locations in Kapfenberg and Bad Gleichenberg. All three are situated in the province Styria in Austria. FH JOANNEUM offers almost 70 degree programs in a variety of areas including business, technology, design, media, architecture, health and social services. The programmes are practice-oriented, project-based and interdisciplinary.
Northbrook College is a further education and higher education college that is part of the Chichester College Group.
Studios 301 is an Australian recording studio and is both the longest-running professional recording studio in the southern hemisphere and the largest studio complex in Australia.
SAE Expression College was a private for-profit college specializing in programs in the entertainment industry and located in Emeryville, California. It offered an around-the-clock schedule and eight week terms. It awarded Bachelor's degrees after 36 months of accelerated education.
The One Academy of Communication Design is a private arts and design institute. Its main campus is situated in Bandar Sunway, Selangor, with a northern campus in George Town, Penang.
Edith Cowan College (ECC), previously known as Perth Institute of Business and Technology, is an Australian tertiary education provider in Perth, Western Australia and is accredited by Government under the Higher Education Act 2004 to provide a range of higher education courses. Edith Cowan College has been in partnership with Edith Cowan University (ECU) since 1994. Since then over 9,000 students have successfully transitioned into Edith Cowan University.
Navitas is an Australian owned for-profit private education services company, owning various private education providers internationally. It is the largest private non-university higher education provider in Australia.
Confetti Institute of Creative Technologies is a specialist education provider with courses in the Creative Industries. It delivers college courses validated by Access Creative, with undergraduate and postgraduate courses being validated and run through Nottingham Trent University. It has 2 campuses, the original Nottingham campus on Convent Street, and a London campus on Commercial Road in Whitechapel.
Middlesex University (MDX) Dubai is an offshore campus of Middlesex University London in Dubai, United Arab Emirates. Situated across two locations in Dubai Knowledge Park and Dubai International Academic City, the campus was inaugurated in 2005 and currently has over 5,600 students from over 120 nationalities studying across both locations. Professor Cedwyn Fernandes is the Director of Middlesex University Dubai, alongside his duties as Pro-Vice Chancellor of Middlesex University London.
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