Music video
The video for "Same Mistake" was filmed in Toronto, Ontario, Canada on 5 October 2007. It was directed by Jonas Åkerlund, [2] who is well known for his work with artists such as Madonna and Christina Aguilera. The video uses a filming technique called snorricam where the camera is attached to a frame worn on Blunt's upper torso and is focused on his face throughout the entire video. It was released on 1 November 2007 on the website of The Sun , a British tabloid-style newspaper, and on MSN. The camera "follows" Blunt through a day in his life, from awakening with a beautiful young woman beside him, through his morning ablutions and breakfast, strolling his neighbourhood, meeting up with friends, appearing to hold up a convenience store and taking off in the back of a Jeep, eventually arriving at a club. At the club, Blunt becomes the focus of attention of numerous women, although his reaction appears to be zombie-like. Eventually he leaves the club, and returns home with one of the women. They make love, although Blunt appears detached and bored. The video ends with Blunt singing "where did I go wrong?" and falling asleep.
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