Say You Do (Ultra song)

"Say You Do"
Single by Ultra
from the album Ultra
Released	6 April 1998
Genre	Pop
Length	3:39
Label	East West Records, Warner Music
Songwriter	James Hearn
Producers	Ian Stanley Steve Robson
Ultra singles chronology
"Say You Do" (1998) "Say It Once" (1998)

"Say You Do" is the debut single by British group Ultra. It was released on 6 April 1998 on CD single in the United Kingdom through East West Records as the first single from their debut album, Ultra (1999). The music video was directed by Katie Bell.

Critical reception

Music Week offered an unequivocally negative assessment of the single, rating it poorly in both of its scoring categories: commercial appeal and editorial verdict. According to the magazine, the group was debuting in a market already saturated with boy bands, and its proposal—closer in energy to Five than to E-Male—would not be enough to secure distinction. The review argued that the chorus lacked impact and that the track, overall, failed to develop musically, undermining its commercial potential. ^[1]

The Birmingham Mail described the song as a predictable and bland boy-band effort, noting that this was disappointing given that other tracks by the group suggested a more mature direction influenced by 1980s acts such as Duran Duran. ^[2]

Commercial performance

"Say You Do" debuted and peaked at number 11 in the United Kingdom. It spent 10 weeks in the top 100. ^[3]

Track listing

CD1 (EW124CD)

1. "Say You Do" – 3:39
2. "Whatever" – 3:44
3. "Evolution" – 3:43

CD2 (EW124CD2)

1. "Say You Do" – 3:26
2. "Say You Do" (extended version) – 5:40
3. "Human After All" – 3:31
4. "Say You Do" (CD-ROM video) – 3:40

Vinyl (SAM3187)

• Side A: "Say You Do" – 3:39
• Side B: "Say You Do" (extended version) – 5:40

Charts

Chart performance for "Say You Do"

Chart (1998–1999)	Peak position
Australia (ARIA) [4]	58
Iceland (Íslenski Listinn Topp 40) [5]	17
New Zealand (Recorded Music NZ) [6]	18
UK Singles (OCC) [7]	11

Release history

Release history for "Say You Do"

Region	Date	Format	Label
United Kingdom	6 April 1998	CD single	East West

References

1. "Single Reviews" (PDF). Music Week . 28 March 1998. pp. 31–32. Archived (PDF) from the original on 18 November 2025. Retrieved 18 November 2025.
2. "Hot gossip from the big night-out You want gossip? You've got it! Music Power's ANDY COLEMAN and JOHN REVILL mingled with the stars at the BRMB Music Awards.: [Early Edition]". Evening Mail . Birmingham, United Kingdom: Mirror Regional Newspapers: 26. February 17, 1998. ProQuest   323058404.
3. "ULTRA Full Chart History". Official Charts. Retrieved 5 October 2016.
4. Ryan, Gavin (2011). Australia's Music Charts 1988–2010 (PDF ed.). Mt Martha, Victoria, Australia: Moonlight Publishing. p. 288.
5. "Íslenski Listinn Topp 40 (NR. 276 Vikuna 22.5.–29.5. 1998)". Dagblaðið Vísir (in Icelandic). May 29, 1998. p. 27. Retrieved June 12, 2022.
6. "Ultra – Say You Do". Top 40 Singles. Retrieved 16 April 2016.
7. "Official Singles Chart Top 100". Official Charts Company. Retrieved 3 October 2016.