Selling out

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"Selling out" is a common expression for the compromising of a person's integrity, morality, authenticity, or principles in exchange for personal gain, such as money. [1] In terms of music or art, selling out is associated with attempts to tailor material to a mainstream or commercial audience. For example, a musician who alters his material to encompass a wider audience, and in turn generates greater revenue, may be labeled by fans who pre-date the change as a "sellout." A sellout also refers to someone who gives up, or disregards, hence the term 'sells' – someone or something – for some other thing or person. The term could also be used as 'sold out' depending on the context.

Mainstream is the prevalent current thought that is widespread.

Contents

In politics

In political movements a "sellout" is a person or group claiming to adhere to one ideology, only to follow these claims up with actions contradicting them, such as a revolutionary group claiming to fight for a particular cause, but failing to continue this upon obtaining power.

An example of political "selling out" is a political party who has formed a coalition with another party it had historically opposed, such as the Liberal Democrats' leader Nick Clegg's coalition with the Conservative Party after the 2010 general election in the United Kingdom, during which he reneged on his pledge to oppose any increase in student tuition fees. [2] [3]

Liberal Democrats (UK) Political party in the United Kingdom

The Liberal Democrats is a liberal political party in the United Kingdom. Currently led by Jo Swinson, the party has 17 Members of Parliament in the House of Commons, 96 members of the House of Lords, 16 members of the European Parliament, five Members of the Scottish Parliament and one member in both the Welsh Assembly and the London Assembly. It was in a coalition government with the Conservative Party from 2010 to 2015.

Nick Clegg Former Deputy Prime Minister of the United Kingdom

Sir Nicholas William Peter Clegg is a British former politician who served as Deputy Prime Minister of the United Kingdom from 2010 to 2015 and as Leader of the Liberal Democrats from 2007 to 2015. An "Orange Book" liberal, Clegg served as a Member of Parliament (MP) for Sheffield Hallam from 2005 to 2017 and has been associated with both socially liberal and economically liberal policies. He is Vice-President for Global Affairs and Communications at Facebook.

Conservative Party (UK) Political party in the United Kingdom

The Conservative Party, officially the Conservative and Unionist Party, known informally as the Tories, and historically also known as the Unionist Party, is a centre-right political party in the United Kingdom. The governing party since 2010, it is the largest in the House of Commons, with 288 Members of Parliament, and also has 234 members of the House of Lords, 4 members of the European Parliament, 31 Members of the Scottish Parliament, 11 members of the Welsh Assembly, 8 members of the London Assembly and 7,445 local councillors.

In music and entertainment

Music

There are two distinct forms of "selling out" in terms of music. First, there is the use of the term "sell out" to refer to those who sign for major labels or to those who licence their music to companies for use in advertising [4] that contradicts their apparent values. Secondly, the expression can refer to those who sacrifice their musical integrity through a change in their musical sound, sometimes due to pressure from major labels [5] or in order to gain profit by making their music more appealing to a mainstream audience.

Music industry companies and individuals that create and sell music and make money off of sales

The music industry consists of the companies and individuals that earn money by creating new songs and pieces and selling live concerts and shows, audio and video recordings, compositions and sheet music, and the organizations and associations that aid and represent music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who create new songs and musical pieces; the singers, musicians, conductors and bandleaders who perform the music; the companies and professionals who create and sell recorded music and/or sheet music ; and those that help organize and present live music performances.

Record labels and advertising

Since the time of big band radio shows there has been an established relationship between musicians and commercialisation. There had been some signs of resistance to this model as early as the 1960s, when gospel group The Blind Boys of Alabama refused to sign record deals to record secular music. [6] It was not until the punk subculture in the 1970s that the notion that musicians should be completely independent of commercial influences began to increase in popularity. [4] [7] This partly manifested itself in the reluctance of bands to sign for major labels, as this would include taking part in activities that were seen as crass and overly commercial. [8] This continued into the 1980s, when bands were scorned by fanzines for signing with major labels as the mainstream success this would bring was symptomatic of the general decay in culture. [4] However, after a number of bands maintained the quality of their records after signing for a major label, by the end of the 1980s the focus on "selling out" shifted to advertising. [4]

Big band Music ensemble associated with jazz and Swing Era music

A big band is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s and dominated jazz in the early 1940s when swing was most popular. The term "big band" is also used to describe a genre of music, although this was not the only style of music played by big bands.

The Blind Boys of Alabama American gospel group

The Blind Boys of Alabama is an American five-time Grammy Award-winning gospel group who have been singing together since 1939. The Blind Boys have toured for eight decades and created an extensive discography. In 2016 the on-stage configuration of the group consisted of eight people: four blind singers—Jimmy Carter, Ben Moore, Eric "Ricky" McKinnie, Paul Beasley – guitarist and musical director Joey Williams, a keyboardist, a bass guitarist, and a drummer.

Punk subculture Anti-establishment culture

The punk subculture includes a diverse array of ideologies, fashion, and other forms of expression, visual art, dance, literature and film. It is largely characterised by anti-establishment views and the promotion of individual freedom, and is centred on a loud, aggressive genre of rock music called punk rock. Its adherents are referred to as "punks".

The attitude held by those who disliked the idea of "selling out" towards advertising was negative; comedian Bill Hicks claimed that any band who licensed their music for advertising was "off the artistic roll call forever", [4] [8] and Neil Young mocked the fact that songs became associated with brands on his 1988 album This Note's for You . [4] However, although it was possible for fans to feel a sense of betrayal due to the relationship they developed with the song and artist, when artists did allow their music to be used for commercials others considered the advertised product to be more appealing. [8] As CD sales fell and record companies became unwilling or unable to afford the push new bands needed to become established, sponsorship of bands by major companies began to be seen as more acceptable, with even minor record labels devoting time and money towards marketing deals with well-known brands. [7]

Bill Hicks American comedian

William Melvin Hicks was an American stand-up comedian, social critic, satirist and musician. His material—encompassing a wide range of social issues including religion, politics, and philosophy—was controversial and often steeped in dark comedy.

Neil Young Canadian singer-songwriter

Neil Percival Young is a Canadian singer-songwriter. After embarking on a music career in the 1960s, he moved to Los Angeles, where he formed Buffalo Springfield with Stephen Stills, Richie Furay and others. Young had released two solo albums and three as a member of Buffalo Springfield by the time he joined Crosby, Stills & Nash in 1969. From his early solo albums and those with his backing band Crazy Horse, Young has recorded a steady stream of studio and live albums, sometimes warring with his recording company along the way.

<i>This Notes for You</i> 1988 studio album by Neil Young & The Bluenotes

This Note's for You is the 16th studio album by Canadian musician Neil Young, released on April 11, 1988 on Reprise. It was originally credited to "Young and the Bluenotes." Part of the album's concept centered on the commercialism of rock and roll, and tours in particular. The music is marked by the use of a horn section. It also marked Young's return to the recently re-activated Reprise Records after a rocky tenure with Geffen Records.

By the 2010s the use of licensing of artists in commercials had become an accepted part of the music industry, and even those who would previously have been considered part of the 1970s resistance to "selling out" have been used in advertising products, such as former Sex Pistols frontman John Lydon advertising Country Life butter and Iggy Pop endorsing car insurance. [8] Consequently, it has been suggested [7] [9] that the acceptance of music in advertising is generational, as younger listeners are comfortable with the relationship to the point of indifference [8] [9] whilst those who have seen the industry evolve still reject it. [7] [8]

Sex Pistols British punk rock band

The Sex Pistols were an English punk rock band that formed in London in 1975. They were responsible for initiating the punk movement in the United Kingdom and inspiring many later punk and alternative rock musicians. Although their initial career lasted just two and a half years and produced only four singles and one studio album, Never Mind the Bollocks, Here's the Sex Pistols, they are regarded as one of the most influential acts in the history of popular music.

John Lydon English musician

John Joseph Lydon, also known by his stage name Johnny Rotten, is an English singer, songwriter and musician. He is best known as the lead singer of the late-1970s British punk band the Sex Pistols, which lasted from 1975 until 1978, and again for various revivals during the 1990s and 2000s. He is also the lead singer of post-punk band Public Image Ltd (PiL), which he founded and fronted from 1978 until 1993, and again since 2009. Since 2013, Lydon has held British, Irish and American citizenship.

Butter dairy product

Butter is a dairy product with high butterfat content which is solid when chilled and at room temperature in some regions, and liquid when warmed. It is made by churning fresh or fermented cream or milk to separate the butterfat from the buttermilk. It is generally used as a spread on plain or toasted bread products and a condiment on cooked vegetables, as well as in cooking, such as baking, sauce making, and pan frying. Butter consists of butterfat, milk proteins and water, and often added salt.

Musical integrity

Metallica playing live at Illinois in 2004. Metallica 46.jpg
Metallica playing live at Illinois in 2004.

Another definition of "selling out" refers to putting aside musical quality or original intentions in favor of commercial success, [10] where a distinction is made for those who achieve success without changing their original sound. [5] The difference between the two is often subjective. [10] Whilst artists may change their musical direction for commercial reasons, such as pressure from major labels who require songs to appeal to mass markets, [5] a change in sound may also be part of a natural progression of creative maturity. [8]

An example of artists being accused of "selling out" is the band Metallica, whose 1991 eponymous album has been considered the turning point in the band's musical direction; [11] the band members were called the "poster boys for musical un-integrity" after the band attempted to sue fans who were downloading their music through Napster. [12] The album, known as The Black Album, saw critics [11] and Bob Rock, [13] the album’s producer, acknowledge that there was a move away from the band's previous thrash metal sound. Rock claimed that the change stemmed from the band’s desire to "make the leap to the big, big leagues", [13] whilst some fans blamed Rock himself, going as far to eventually create an internet petition demanding the band cut their ties with him. [11] However, other fans did not consider the change in sound to be significant enough to be considered "selling out," [10] and others accepted the change as part of a natural evolution of the band’s style. [14] Ultimately The Black Album became the band’s most commercially successful release, [10] going 16x platinum. [12] The differing reaction by fans to the album demonstrates the difficulty in labelling an artist as a "sellout" objectively.

"Poseur" is a pejorative term, often used in the punk, heavy metal, hip hop, and goth subcultures, to describe a person who copies the dress, speech, and/or mannerisms of a group or subculture, generally for attaining acceptability within the group or for popularity among various other groups, yet who is deemed not to share or understand the values or philosophy of the subculture.

While this perceived inauthenticity is viewed with scorn and contempt by members of the subculture, the definition of the term and to whom it should be applied is subjective. While the term is most associated with the 1970s- and 1980s-era punk and hardcore subculture, English use of the term originates in the late 19th century. [15] A hardcore punk band that signed a lucrative contract with a major label would probably be labelled as poseurs.[ citation needed ]

Film and television

In film and television "selling out" refers to compromising the content of produced media, primarily for financial reasons; for example, introducing product placement.

Product placement, or embedded marketing, is the placement of brands or products in media in order to advertise, [16] and has been in television from almost the very beginning, but has increased with introduction of devices such as DVRs which allow viewers, and therefore consumers, to fast-forward through adverts. [17] It has been suggested that the idea that product placement is a form of selling out is Anglocentric, [18] as American television shows such as American Idol and Celebrity Apprentice recorded over 500 examples of brand integration in 2011 according to Nielsen. [17] [18]

Comedy

George Carlin has been accused of being a sellout for appearing in commercials for MCI, a company he had previously criticized. Jesus is coming.. Look Busy (George Carlin).jpg
George Carlin has been accused of being a sellout for appearing in commercials for MCI, a company he had previously criticized.

Stand-up comedians occasionally face accusations of "selling out." Comedians who start out in comedy clubs might often use foul language and blue humor in their routines. A comic who alters his or her routine by "sugar-coating" his or her language and using less-offensive material to obtain mainstream success may be accused of "selling out."

George Carlin was accused of being a "sellout" for appearing in television commercials for MCI's 10-10-220. [19] [20] [21] Carlin had previously spoken of his dislike for MCI's commercials in his 1996 album Back in Town . In his 1999 album You Are All Diseased , which contains rants against advertising and business, Carlin admits the dichotomy but makes no attempt to explain himself, stating, "You're just gonna have to figure that shit out on your own." In interviews, Carlin revealed he appeared in the advertisements to help pay off a large tax debt to the IRS. [22] [23]

Comedian/actress Janeane Garofalo has described herself as a "sellout" based on her participation with the TV show 24 playing Janis Gold. Garofalo initially turned down the role because of the way the show depicted torture scenes, [24] however changed her mind later on, saying in an interview, “Being unemployed and being flattered that someone wanted to work with me outweighed my stance [on torture].” [25] Garofalo admitted to "selling out" for losing weight in order to gain more acting work. [26]

Criticism of the term

An artist may also be accused of "selling out" after changes in artistic direction. This conclusion is often due to the perception that the reason for the artist changing artistic style or direction was simply potential material gain. This ignores other causes of artistic development, which may lead an artist in new directions from those that attracted their original fans. Artists' improvements in musical skill or change in taste may also account for the change.

Other times, artists (including those with politically oriented messages) resent the term on the grounds that the perceived desire for material gain is simply a result of the band seeking to expand its message. To such artists, not going mainstream or signing to a bigger label to avoid "selling out" prevents them from addressing a wider audience, regardless of whether or not there is any real artistic change, and arbitrarily hampers the artists' course of mainstream success. Such an accusation, then, assumes that mainstream success must be against the artists' original intentions. For example, when questioned about signing to a major label, Rage Against the Machine answered "We're not interested in preaching to just the converted. It's great to play abandoned squats run by anarchists, but it's also great to be able to reach people with a revolutionary message, people from Granada Hills to Stuttgart". [27] Similarly, when confronted with the accusation of "selling out" in 2001, Mike Dirnt of Green Day said:

"If there's a formula to selling out, I think every band in the world would be doing it," he said. "The fact that you write good songs and you sell too many of them, if everybody in the world knew how to do that they'd do it. It's not something we chose to do...The fact was we got to a point that we were so big that tons of people were showing up at punk-rock clubs, and some clubs were even getting shut down because too many were showing up. We had to make a decision: either break up or remove ourselves from that element. And I'll be damned if I was going to flip fucking burgers. I do what I do best. Selling out is compromising your musical intention and I don't even know how to do that." [28]

See also

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