Background
Allen released her second album, It's Not Me,It's You ,in 2009,which saw a genre shift to synth-pop,rather than the ska and reggae influences used on her debut album, Alright,Still (2006). In 2009,Allen announced that she would be taking a hiatus from musical activities. The following year,she opened a fashion rental shop named Lucy in Disguise with her sister Sarah, [2] followed by the 2011 launching of her own record label. [3] In 2013,Allen revealed that she had begun working on her third studio album Sheezus . On 20 June 2012,Allen tweeted that she was in the studio working with Greg Kurstin on new music. [4] [5] She changed her professional name from Lily Allen to Lily Rose Cooper. [6] In August 2013,she changed her professional name back to Allen and tweeted new music would be arriving "soon". [7]
Allen initially said that her record label would not allow the release of "Sheezus" as an official single because the song was "not up-tempo enough" and contained the word "period". [8] Allen continued to comment on the matter saying her label wanted to release radio friendly songs such as "Air Balloon",which Allen called "docile pop" and said they were chosen because labels and radio stations "won't play the better stuff". [9] The song contains references to American singers Beyoncé,Katy Perry,and Lady Gaga,as well as Barbadian singer Rihanna and New Zealand singer Lorde. [10]
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