ShotCode

Last updated
Sample ShotCode linking to this article. Shotcode.png
Sample ShotCode linking to this article.

ShotCode is a circular barcode created by High Energy Magic of Cambridge University. It uses a dartboard-like circle, with a bullseye in the centre and datacircles surrounding it. The technology reads databits from the datacircles by measuring the angle and distance from the bullseye for each point.

Contents

ShotCodes are designed to be read with a regular camera (including those found on mobile phones and webcams) without the need to purchase other specialised hardware. ShotCodes differ from matrix barcodes in that they do not store regular data - rather, they store a look up number consisting of 40 bits of data. This needs to link to a server that holds information regarding a mapped URL which the reading device can connect to in order to download said data.

History

ShotCode was created in 1999 at the University of Cambridge when researching a low cost vision based method to track locations and developed TRIPCode as a result. It has been used to track printed TRIPCode paperbadges in realtime with webcams. After that in Cambridge it had another research use; to read barcodes with mobile phone cameras, and they used TRIPCode in a round barcode which was named SpotCode. High Energy Magic was founded in 2003 to commercialise research from the University of Cambridge Computer Laboratory and Laboratory for Communications Engineering. Least Bango.net, a mobile company used SpotCode 2004 in their ads. In 2005 High Energy Magic Ltd. sold the entire SpotCode IPR to OP3. Afterwards the name was changed from SpotCode to ShotCode. Heineken was the first company to officially use the ShotCode technology.

ShotCode's software

The software used to read a ShotCode captured by a mobile camera is called ‘ShotReader’. It is lightweight and is only around 17kB. It ‘reads’ the camera’s picture of a ShotCode in real time and prompts the browsers to navigate to a particular site.

The last website update was from 2007, suggesting that updates for phones based on Android and iPhone will not be available.

See also


Related Research Articles

<span class="mw-page-title-main">Bluetooth</span> Short-range wireless technology standard

Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is limited to 2.5 milliwatts, giving it a very short range of up to 10 metres (33 ft). It employs UHF radio waves in the ISM bands, from 2.402 GHz to 2.48 GHz. It is mainly used as an alternative to wired connections to exchange files between nearby portable devices and connect cell phones and music players with wireless headphones, wireless speakers, HIFI systems, car audio and wireless transmission between TVs and soundbars.

<span class="mw-page-title-main">Barcode</span> Optical machine-readable representation of data

A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode readers, of which there are several types.

<span class="mw-page-title-main">Wireless</span> Transfer of information or power that does not require the use of physical wires

Wireless communication is the transfer of information (telecommunication) between two or more points without the use of an electrical conductor, optical fiber or other continuous guided medium for the transfer. The most common wireless technologies use radio waves. With radio waves, intended distances can be short, such as a few meters for Bluetooth, or as far as millions of kilometers for deep-space radio communications. It encompasses various types of fixed, mobile, and portable applications, including two-way radios, cellular telephones, personal digital assistants (PDAs), and wireless networking. Other examples of applications of radio wireless technology include GPS units, garage door openers, wireless computer mouse, keyboards and headsets, headphones, radio receivers, satellite television, broadcast television and cordless telephones. Somewhat less common methods of achieving wireless communications involve other electromagnetic phenomena, such as light and magnetic or electric fields, or the use of sound.

A barcode reader or barcode scanner is an optical scanner that can read printed barcodes and send the data they contain to computer. Like a flatbed scanner, it consists of a light source, a lens, and a light sensor for translating optical impulses into electrical signals. Additionally, nearly all barcode readers contain decoder circuitry that can analyse the barcode's image data provided by the sensor and send the barcode's content to the scanner's output port.

<span class="mw-page-title-main">Japanese mobile phone culture</span> Technology culture

In Japan, mobile phones became ubiquitous years before the phenomenon spread worldwide. In Japanese, mobile phones are called keitai denwa (携帯電話), literally "portable telephones," and are often known simply as keitai (携帯).

<span class="mw-page-title-main">QR code</span> Type of matrix barcode

A QR code,quick-response code, is a type of two-dimensional matrix barcode invented in 1994 by Masahiro Hara of Japanese company Denso Wave for labelling automobile parts. It features black squares on a white background with fiducial markers, readable by imaging devices like cameras, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both the horizontal and the vertical components of the QR image.

<span class="mw-page-title-main">Mobile phone feature</span> Mobile phone capability or application

A mobile phone feature is a capability, service, or application that a mobile phone offers to its users. Mobile phones are often referred to as feature phones, and offer basic telephony. Handsets with more advanced computing ability through the use of native code try to differentiate their own products by implementing additional functions to make them more attractive to consumers. This has led to great innovation in mobile phone development over the past 20 years.

<span class="mw-page-title-main">Videotelephony</span> Real-time video communication

Videotelephony is the use of audio and video for simultaneous two-way communication. Today, videotelephony is widespread. There are many terms to refer to videotelephony. Videophones are standalone devices for video calling. In the present day, devices like smartphones and computers are capable of video calling, reducing the demand for separate videophones. Videoconferencing implies group communication. Videoconferencing is used in telepresence, whose goal is to create the illusion that remote participants are in the same room.

Object hyperlinking is extending the Internet to objects and locations in the real world. Object hyperlinking aims to extend the Internet to the physical world by attaching tags with URLs to tangible objects or locations. These object tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed.

A GPS tracking unit, geotracking unit, satellite tracking unit, or simply tracker is a navigation device normally on a vehicle, asset, person or animal that uses satellite navigation to determine its movement and determine its WGS84 UTM geographic position (geotracking) to determine its location. Satellite tracking devices may send special satellite signals that are processed by a receiver.

<span class="mw-page-title-main">High Capacity Color Barcode</span> Type of matrix barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

<span class="mw-page-title-main">Exmor</span> Digital camera technology

Exmor is a technology developed by Sony and implemented on some of their CMOS image sensors. It performs on-chip analog/digital signal conversion and two-step noise reduction in parallel on each column of the CMOS sensor.

Mobile tagging is the process of providing data read from tags for display on mobile devices, commonly encoded in a two-dimensional barcode, using the camera of a camera phone as the reader device. The contents of the tag code is usually a URL for information addressed and accessible through Internet.

CyberCode is a visual tagging system based on a 2D barcode technology. Designed to be read by low-cost CMOS or CCD cameras common in mobile devices, it can also be used to determine the 3D position of the tagged object as well as its ID number.

Asset tracking refers to the method of tracking physical assets, either by scanning barcode labels attached to the assets or by using tags using GPS, BLE, LoRa, or RFID which broadcast their location. These technologies can also be used for indoor tracking of persons wearing a tag.

Smart-M3 is a name of an open-source software project that aims to provide a Semantic Web information sharing infrastructure between software entities and devices. It combines the ideas of distributed, networked systems and semantic web. The ultimate goal is to enable smart environments and linking of real and virtual worlds.

<span class="mw-page-title-main">Mobile technology</span> Technology used for cellular communication

Mobile technology is the technology used for cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, GPS navigation device, an embedded web browser and instant messaging client, and a handheld gaming console. Many experts believe that the future of computer technology rests in mobile computing with wireless networking. Mobile computing by way of tablet computers is becoming more popular. Tablets are available on the 3G and 4G networks.

Barcode technology in healthcare is the use of optical machine-readable representation of data in a hospital or healthcare setting.

Samsung Knox is a proprietary security and management framework pre-installed on most Samsung mobile devices. Its primary purpose is to provide organizations with a toolset for managing work devices, such as employee mobile phones or interactive kiosks. Samsung Galaxy hardware, as well as software such as Secure Folder and Samsung Wallet, make use of the Knox framework.

<span class="mw-page-title-main">Windows Camera</span> Image and video capture software

Windows Camera is an image and video capture utility included with the most recent versions of Windows and its mobile counterpart. It has been around on Windows-based mobile devices since camera hardware was included on those devices and was introduced on Windows PCs with Windows 8, providing users for the first time a first-party built-in camera that could interact with webcam hardware. It is similar in structure and features to the iOS and Android Camera apps.