"Sigma Boy" | |
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Single by Betsy and Maria Iankovskaia | |
Language | Russian |
Released | 4 October 2024 |
Length | 2:14 |
Songwriter(s) | Mikhail Chertishchev |
Music video | |
"Sigma Boy" on YouTube |
"Sigma Boy" (Russian : "Сигма Бой") is a song by Russian bloggers 11-year-old Betsy and 12-year-old Maria (Masha) Yankovskaya, released as a single by the record label Rhymes Music on 4 October 2024. [1] It became viral on TikTok and charted on Spotify, YouTube, Shazam, Apple Music, and iTunes. [a] On Spotify, it topped the Viral 50 Global chart. [b] It is known to be a popular meme amongst Generation Alpha.
Betsy had been recording songs for several years. [22] Notably, her "Simple Dimple Pop It Squish" ("Симпл Димпл Поп Ит Сквиш") was popular in Asia. [23] Maria Iankovskaia is a blogger and a regular host at СTC Kids, a Russian children's TV channel. [c] On 19 October 2024, Betsy and Maria received the CTC Kids' SuperLikeShow award in the "Super Trend" category. They also performed their song "Sigma Boy" on stage during the award ceremony. [26]
The song was written by Betsy's father, composer Mikhail Chertishchev , [2] in collaboration with rock singer Mukka , [27] most notable for the song "Girl with a Bob Haircut" (Russian : "Девочка с каре"). [28] According to Chertishchev, when writing songs, they come to him spontaneously and do not initially "have any meaning". He records them on a dictaphone and later evaluates their "virality". [29]
The song's success is credited to TikTok's "word-of-mouth". Notably, German TikToker Streichbruder started a trend in which he would play the song at full volume in public transport. [30]
The song has been described by some as "brain rot", due to its lyrics being seen as "nonsensical" because of its use of the term "sigma". [30]
According to Betsy, the song's meaning is "the idea is that Masha and I are so cool, and the Sigma Boy is trying to win us over, and we are trying to win him over too". [27] [29] She has also explained that "the Sigma Boy is a very self-confident boy who doesn't need anyone. At the same time, all the girls fall in love with him." [d]
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