Silversea Cruises

Last updated

Silversea
Company type Subsidiary
Industry
Founded1994;30 years ago (1994) in Monaco
Founder Antonio Lefebvre d'Ovidio
Headquarters Fontvieille, Monaco
(Executive Offices)
Miami, Florida, U.S.
(Operations Offices)
Area served
Worldwide
Key people
Bert Hernandez
(President)
Products Cruises
Parent Royal Caribbean Group
Website silversea.com

Silversea is an ultra-luxury and expedition travel brand headquartered in Monaco. Founded in 1994 by the Vlasov Group of Monaco and the Lefebvre family of Rome, it pioneered all-inclusive cruising with its first ship, Silver Cloud. [1] Since July 2020, it has been owned by Royal Caribbean Group.

Contents

History

Silver Cloud, Silversea's first ship Silver Cloud-1.jpg
Silver Cloud , Silversea's first ship

Founding

Silversea was founded in 1994 by a joint venture between V-Ships (previously known as Vlasov Group) of Monaco and Antonio Lefebvre d'Ovidio of Rome. The joint owners had previously been the co-owners of Sitmar Cruises. [2] [3]

As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions. [3] As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida. The first president of Silversea would be John Bland, former president of Sitmar Cruises. The majority of the first office staff had worked together at Sitmar Cruises.

Silversea's first ship, Silver Cloud, which entered service in April 1994, was followed in January 1995 by a sister ship, Silver Wind. [4] In September 2000, the line launched Silver Shadow and Silver Whisper in January 2001. Both of these ships were enlarged versions of the original two ships, carrying about 100 more passengers.

Silver Whisper, part of the second generation of new builds Silver whisper 2016 in Zeebrugge.jpg
Silver Whisper , part of the second generation of new builds

In June 2001, Silversea announced that Manfredi Lefebvre d'Ovidio would become chairman of Silversea, assuming the position from his brother Francesco Lefebvre d’Ovidio. [5]

Expedition division

Silver Explorer, Silversea's first expedition ship Silver Explorer (ship, 1989) 004.jpg
Silver Explorer, Silversea's first expedition ship

In 2007 Silversea announced they would be starting an expedition division with the acquisition of the 144 passenger former World Discoverer . [6] Silversea hired expedition guide Conrad Combrink with a mandate to create a luxury expedition product, something that did not yet exist in the cruise industry. [7] The purchased ship was renamed Prince Albert II (now Silver Explorer) and christened by Prince Albert II of Monaco. [8]

In December 2009, Silversea launched Silver Spirit, the first in a new class of ships.

On 18 June 2012, Silversea acquired Canodros S.A., an Ecuadorian tourism company that operated in the Galápagos Islands. The purchase of the line also included the former Renaissance ship Galapagos Explorer II. She was subsequently moved into the "Silversea Expeditions" brand along with Silver Explorer. [9] Silver Galapagos entered service in September 2013. [10]

On 10 September 2013, Silversea confirmed that it would be adding a third vessel to the "Silversea Expeditions" brand, Silver Discoverer, formerly sailing as Clipper Odyssey for Zegrahm Expeditions. [11] Silver Discoverer was christened in Singapore in March 2014 and set sail on her inaugural voyage along Australia's Kimberley Coast on 2 April 2014. [12]

Trio of newbuilds

Silver Dawn, final ship of the Muse-class with new grey hull livery Croisiere SILVER DAWN au port.jpg
Silver Dawn, final ship of the Muse-class with new grey hull livery

Fincantieri delivered the fleet's ninth ship, Silver Muse to Silversea on 2 April 2017, at its Sestri Ponente shipyard. Silver Muse's debut cruise set sail on 10 April 2017, in the Mediterranean Sea. [13] That same year, Silversea announced an order for Silver Moon, a sister ship to Silver Muse, to be built by Fincantieri and delivered in 2020. [14] In May 2018, Silversea announced an order for Silver Dawn, another sister ship of Silver Muse, delivered by Fincantieri in 2021.

Acquired by Royal Caribbean

On 14 June 2018, Royal Caribbean purchased a majority stake in Silversea for approximately $1 billion from Manfredi Lefebvre d'Ovidio, son of cofounder Antonio Lefebvre d'Ovidio, and who had become the sole owner of the cruise line. [15] [16] The transaction was completed in July 2018. [17] Following the announcement, Silversea ordered three new ships: two Evolution-class vessels to be built by Meyer Werft to be delivered beginning 2022 and one expedition vessel from Shipyard De Hoop to be delivered in March 2020. [18]

In July 2020, Royal Caribbean Group acquired the remaining shares of Silversea from Heritage Cruise Holding in exchange for 5.2 million shares of Royal Caribbean Group stock. [19] Silversea also took delivery of the new expedition ship the Silver Origin, built for their expedition fleet in the Galapagos Islands. This was the first new ship to be designed and completed under the new Royal Caribbean Group management. [20]

On 14 June 2022, early reports came out that Silversea was very interested in purchasing Crystal Endeavor from the defunct Crystal Cruises brand, with records of the trademarked name Silver Endeavor being filled. However, it was further reported on 28 June, that both The Ritz-Carlton Yacht Collection and the former owners of Silversea, Heritage Cruise Holding (who recently purchased the two Crystal ships and the entire brand) were still interested in purchasing the vessel as well. [21] Silversea's purchase was confirmed in July 2022, with a purchase price of $275 million, and the ship being renamed Silver Endeavor. [22]

In December 2022, Barbara Muckerman replaced Roberto Martinoli as Silversea President and CEO. [23]

Evolution class

Silver Nova, part of the new next generation Evolution class Silver nova.jpg
Silver Nova, part of the new next generation Evolution class

In July 2023, Silversea took delivery of their twelfth ship, Silver Nova, part of the new Evolution class of vessel, and innovative asymmetrical design, and the largest ship for the line. [24] The ship was named on 4 January 2024, which also kicked off Silversea's 30th anniversary year. [25] The second ship, Silver Ray, is to enter service in 2024. [26] [27]

On 12 April 2024, it was announced that Bert Herndez replaced Barbara Muckermann as president of Silversea Cruises. [28]

On 14 May 2024 Silversea took delivery of the second Evolution-class ship, Silver Ray, in Eemshaven, Netherlands, two days earlier than planned, [29] with a maiden voyage scheduled for 15 June from Lisbon, Portugal. [30]

Fleet

Current fleet

The table lists the current fleet of ships operated by Silversea Cruises. [31]

ShipBuiltBuilderIn service
for Silversea		Passengers Gross tonnage FlagChristened byNotesImage
Silver Cloud 1994Francisco Visentini (hull)
T. Mariotti (completion)		1994-present25417,400Civil Ensign of the Bahamas.svg  Bahamas Eugenia Beck Lefebvre D'Ovidio

(chairman's mother) [32]

Transferred to expedition service in 2017 [33] Silvercloudship.jpg
Silver Wind 1995Francisco Visentini (hull)
T. Mariotti (completion)		1995– present27417,400Civil Ensign of the Bahamas.svg  Bahamas Patrizia Lefebvre D'Ovidio

(founders daughter in law) [32]

Transferred to expedition service in 2021 [34] Silverwind cruiseship.jpg
Silver Shadow 2000Francisco Visentini (hull)
T. Mariotti (completion)		2000–present39228,258Civil Ensign of the Bahamas.svg  Bahamas Janet Burke [35] (Silversea VP) Silver shadow ovik02.jpg
Silver Whisper 2001Francisco Visentini (hull)
T. Mariotti (completion)		2001–present39228,258Civil Ensign of the Bahamas.svg  Bahamas Marzia Lefebvre D'Ovidio [36] (chairmans wife) Spb Evening MV Silver Whisper at English Embankment.jpg
Silver Spirit 2009 Fincantieri, Italy 2009–present60839,519Civil Ensign of the Bahamas.svg  Bahamas Silvia Lefebvre D'Ovidio [37] (chairmans sister)Originally 36,000 tons. Lengthened in March 2018. Silver Spirit at Pier 24 in Port of Tallinn 8 August 2018.jpg
Silver Muse 2017 Fincantieri, Italy 2017–present59640,791Civil Ensign of the Bahamas.svg  Bahamas Costanza Lefebvre d'Ovidio [38] (chairmans daughter) Silver Muse, Fremantle, 2019 (05).jpg
Silver Moon2020 Fincantieri, Italy 2020–present59640,844Civil Ensign of the Bahamas.svg  Bahamas Gaia Gaja [39] (Italian winemaker)Sister ship to Silver Muse
keel laid on 15 February 2019 [40] 		Silver Moon moored at Pier 26 in Port of Tallinn 27 August 2022.jpg
Silver Origin2020 [41] Shipyard De Hoop, Netherlands 2020 –present1006,365Civil Flag and Ensign of Ecuador.svg  Ecuador Johanna Carrión [42] (Galápagos conservationist)First purpose built expedition ship for Silversea Silver Origin.jpg
Silver Dawn2021 Fincantieri, Italy 2021–present59640,855Civil Ensign of the Bahamas.svg  Bahamas Nilou Motamed [43] (Food & Travel writer/personality )Sister ship to Silver Moon Silver Dawn IMO 9857937 P Sorrento 20-04-2022 (2).jpg
Silver Endeavour 2021 MV Werften Stralsund, Germany2022–present22020,649Civil Ensign of the Bahamas.svg  Bahamas Felicity Aston [44] (British adventurer/climate scientist)Previously Crystal Endeavor Silver Endeavour - Gerlache Strait - Antarctica - V-P.jpg
Silver Nova 2023 [45] Meyer Werft, Germany [46] 2023–present72855,051Civil Ensign of the Bahamas.svg  Bahamas Nina Compton

(Chef) [25]

Largest ship built for Silversea Silver nova.jpg
Silver Ray2024 [29] Meyer Werft, Germany 2024–present72855,051Civil Ensign of the Bahamas.svg  Bahamas Maria Josefina Olascoaga [47] (ocean scientist)Sister ship to Silver Nova

Former ships

ShipBuiltBuilderIn service
for Silversea		 Gross tonnage FlagNotes
Silver Explorer 1989 Rauma-Repola 2008–20236,072Civil Ensign of the Bahamas.svg  Bahamas Left Silversea in November 2023 to join expedition cruise line Exploris [48] [49] Silversea Silver Explorer at Bear Island Svalbard Arctic (20094268450).jpg
Silver Discoverer 1989NKK Tsu Works - Tsu, Japan2014–20195,218Civil Ensign of the Bahamas.svg  Bahamas Silver Discoverer. (15961865051).jpg
Silver Galapagos1990Cantieri Navale Ferrari-Signani2013–2021 [50] 4,200Civil Flag and Ensign of Ecuador.svg  Ecuador Travel Dynamics International Corinthian 01.JPG

Leadership

Silversea was solely owned and led by the Lefebvre d’Ovidio family until 2018, and fully bought out by Royal Caribbean Group in 2020. The cruise line has had 8 presidents in its 30-year history:

PresidentYearsShips Introduced
John Bland [51] 1992 -1995 Silver Cloud , Silver Wind
Bill Smith [52] 1995 - 2001 Silver Shadow, Silver Whisper
Albert Peter [53] 2001 - 2007 Silver Explorer
Amerigo Perasso [54] 2007 - 2010 Silver Spirit
Enzo Visone [55] 2011 - 2016 Silver Discoverer, Silver Galapagos
Roberto Martinoli [56] 2016 - 2022 Silver Muse, Silver Moon, Silver Dawn, Silver Origin
Barbara Muckermann [57] 2022 - 2024 Silver Endeavour, Silver Nova
Bert Hernadez [58] 2024–presentSilver Ray

See also

Related Research Articles

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References

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  3. 1 2 Cruz, Georgina (17 April 1994). "Sitmar's 'Silver Cloud'". Sun-Sentinel . Archived from the original on 28 October 2015. Retrieved 15 May 2014.
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  24. ↑ "Meyer Werft Delivers Silver Nova to Silversea". MarineLink. 21 July 2023. Retrieved 12 August 2023.
  25. 1 2 "Silversea Officially Names Silver Nova in Fort Lauderdale, Announcing Chief Nina Compton as Godmother". Silversea Cruises. Retrieved 5 January 2024.
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  27. ↑ "Neues Kreuzfahrtschiff der Meyer Werft soll Sonntag überführt werden". NWZ Online (in German). 17 April 2024. Retrieved 17 April 2024.
  28. ↑ "Bert Hernandez Named Brand President of Silversea" (Press release). Royal Caribbean Group. Retrieved 12 April 2024– via prnewswire.com.
  29. 1 2 Assies, Christoph (14 May 2024). "Papenburger Meyer Werft liefert „Silver Ray" früher ab als geplant" [Papenburger Meyer Werft delivers "Silver Ray" earlier than planned]. Noz (in German). Retrieved 18 May 2024.
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  39. ↑ "Silversea' Silver Moon christened in Greece". www.travelweekly.com.
  40. ↑ "Dry Dock Works Start in Ancona on "Silver Moon"". 15 February 2019. Retrieved 15 February 2019.
  41. ↑ "Silversea Takes Delivery of Silver Origin". 5 June 2020.
  42. ↑ "Silversea Christens Silver Origin® In The Galápagos Islands". www.silversea.com.
  43. ↑ "Silver Dawn Christened in Lisbon - Cruise Industry News | Cruise News". Cruise Industry News.
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  57. ↑ "Silversea Cruises President and CEO Roberto Martinoli Transitions to Senior Advisor Role Barbara Muckermann Named to Succeed Him". www.silversea.com. Retrieved 13 April 2024.
  58. ↑ Group, Royal Caribbean. "Bert Hernandez Named Brand President of Silversea". www.prnewswire.com. Retrieved 13 April 2024.{{cite web}}: |last= has generic name (help)
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