Smell rights

Last updated

Smell rights are claims of ownership to particular smells. These rights can include copyright or non-conventional trademark.

In France, the scent of a perfume is not eligible for copyright. [1]

In 2006, a Dutch court ruled that a perfume could have a copyright. [2] [3] [4] The case was a claim of French cosmetics company, Lancôme, on the property of the scent of its perfume Trésor against the version of such fragance done by the Dutch firm Kecofa. [2] The Dutch High court granted the protection given that scent as long as it is perceptible and original. [2]

Legal commentators have described possible systems for trademarking scents. [5] WIPO has collected information on the use of registration of the such called "Olfactory marks" as a tendency among national offices of trademark. [6]

In the United States, Hasbro has a trademark for the smell of Play-Doh. [7]

References

  1. marie-andree (4 January 2018). "Does a French copyright smell anything?". MAW-LAW Web Site.
  2. 1 2 3 Koelman, Kamiel (September 2006). "Copyright in the Courts: Perfume as Artistic Expression?". WIPO Magazine.
  3. Guest Barista (19 January 2010). "Smelly Rights: Copyright in Perfume". Patent Baristas.
  4. Einhorn, David A.; Portnoy, Lesley (April 2010). "The Copyrightability of Perfumes: I Smell a Symphony" (PDF). Intellectual Property Today: 8–10.
  5. Reimer, Erin M. (2012). "A Semiotic Analysis: Developing A New Standard for Scent Marks". Vanderbilt Journal of Entertainment & Technology Law. 14 (3): 693–728.
  6. World Intellectual Property Organization - Standing committee on the law of Trademarks, Industrial Designs and Geographical Indications (September 1, 2006). "New types of marks" (PDF). Retrieved March 3, 2025.
  7. Liszewski, Andrew (18 May 2018). "Hasbro Has Officially Trademarked the Smell of Your Childhood: Play-Doh". Gizmodo.