Street cries are the short lyrical calls of merchants hawking their products and services in open-air markets. The custom of hawking led many vendors to create custom melodic phrases to attract attention. At a time when a large proportion of the population were illiterate, the cries of street vendors and town criers provided the public with important messages, whether those messages were commercial in nature or of more general public interest. Street Cries were part of the aural fabric of street life from antiquity.
Street cries have been known since antiquity and possibly earlier. During the 18th and 19th century, as urban populations grew, the street cries of major urban centers became one of the distinctive features of city life. Street cries became popular subject matter for poets, musicians, artists and writers of the period. Many of these street cries were catalogued in large collections or incorporated into larger musical works, preserving them from oblivion.
Street vendors and their cries were known in antiquity. Claire Holleran has noted the difficulty locating evidence of street cries due to their ephemeral nature. Nevertheless, she has examined literary, legal and pictorial sources to provide insights into the presence of hawkers and their cries in antiquity, especially ancient Rome and Pompeii. Collectively these sources suggest that street vendors and their cries were part of street life. [1] She found numerous written references to the cries used by street vendors: [2]
Literary references and images of hawkers and peddlers during the medieval period are relatively rare. [3] Hawkers, hucksters and peddlers occupied a different social position to merchants and were regarded as marginal in society. [4] However, English narratives from the 12th and 13th centuries suggest that hardworking hawkers could advance to positions as packmen and ultimately wealthy wholesalers or merchants. [5]
The number of street vendors working in European cities increased markedly from the 17th century. In London, street vendors began to fill the streets in the decades following the Great Fire when a major rebuilding programme led to the removal of London's main produce market, Stocks Market, in 1773. The displacement of the open market prompted large numbers of street vendors and itinerant traders to fill the gap in food distribution by providing inexpensive produce in small quantities to the working classes, who for their part, worked long hours in arduous occupations leaving them no time to attend markets situated away from the city centre. This led to a large increase in the informal and unregulated trade carried out by street vendors. [6]
The number of street vendors increased again in the early 18th century, following the industrial revolution, as many dislocated workers gravitated to the larger urban centres in search of work. As the city population increased, the number of street vendors also increased. [7] Throughout the 18th and 19th centuries, the streets of London filled with street vendors, stimulating intense competition between them. [8] To stand out amid the crowd, street vendors began to develop distinctive, melodic cries. Around the same time, these criers or street vendors filled the streets of other European cities including Paris, Bologna and Cologne. [9]
The 19th century social commentator Henry Mayhew describes a Saturday night in the New Cut, a street in Lambeth, south of the river;
Lit by a host of lights … the Cut was packed from wall to wall… The hubbub was deafening, the traders all crying their wares with the full force of their lungs against the background din of a horde of street musicians. [10]
Each trade developed its own unique type of street cry; a distinctive set of words or a unique tune. [11] This operated as a means of identifying each type of seller and the goods sold, giving each trade its own "verbal and aural space". [12]
During the 19th century, street traders came under increasing attack from the clergy and the authorities who wanted to rid the streets of the unruly and unregulated street trade. Initiatives to eradicate street trading had occurred intermittently in the past; various attempts to curtail street-based trading had been known during the reigns of Elizabeth I (1558–1603) and Charles I (1625–1649). [13] These constant attacks contributed to a sense of group identity amongst vendors and inculcated an air of open defiance. Street traders composed their own broadsides in which they asserted their own political identity in songs. [14]
Historians have argued that the cries of the city were far from annoying, rather they were an essential form of transmitting important information prior to the modern period of mass communications. [15] The term, Street Cries, is written with a capital "C" to distinguish the vendors' melodic sounds from the general noise of the street. [16] Street Cries began to disappear from the mid-20th century as permanent markets supplanted the informal and itinerant street trade. [17]
The Street Cries of major cities such as London and Paris became such an iconic feature of street life that the subject stimulated the interest of poets, writers, musicians and artists. One of the earliest literary works entirely devoted to the subject of street cries is Les Crieries de Paris (Street Cries of Paris), [18] a poem by Guillame de Villeneuve published in 1265, consisting of some 130 cries harmoniously inserted into octosyllables. The narrator recounts the cries heard while wandering Paris streets, beginning at dawn and continuing until late evening. The cries punctuate the day, according to the activity of the street vendors. One of the first cries of dawn is that of the public baths and steam rooms while the cries of the pastry sellers occur at day’s end. [19] [20]
One of the earliest British works inspired by street cries is a ballad, allegedly written by an English monk, John Lydgate, in 1409. Known as London Lyckpeny, it refers to many street cries, including the often quoted "Strawpery ripe, and cherrys in the ryse". [21] The ballad, is a satire that recounts the tale of a country person visiting London to seek legal remedies after having been defrauded. However, he finds that he cannot afford justice, and is soon relieved of his money through his dealings with street sellers, retailers, tavern-keepers and others. A lyckpeny (or lickpenny) is an archaic term for anything that soaks up money. [22] Lydgate's ballad prompted generations of composers to write songs about the distinctive cries of street vendors. [23]
As early as the 13th century, musicians included street cries into their compositions. A tune known as On Parole/ a Paris/ Frese Nouvelle, dating to the 13th century features a Parisian vendor's cry, 'Frèse nouvele! Muere france!' ('Fresh strawberries! Wild blackberries!'). From around 1600 English composers wrote tunes in which the text and probably the music incorporated street vendors' cries: Weelkes, Gibbons and Deering composed tunes that consisted almost entirely of street vendors' cries. Such tunes became very popular in the 17th century. [24]
It has been suggested that street cries may have been one of the earliest forms of popular music. [25] The 19th century folk song, Molly Malone, is an example of a tune based on street cries that has survived into the modern era. The lyrics show the fish vendor, Molly Malone, chanting "cockles and mussels, alive, alive, oh". The tune may have been based on an earlier 17th or 18th century song. [26] The 1920s popular song, Yes! We Have No Bananas was inspired by the sales patter of a fruit vendor in Long Island. The tune, "El Manisero" (translated as the "Peanut Vendor"), inspired by a Cuban peanut vendor's cries, was a popular hit in the 1930s and 1940s and was largely responsible for popularising Latin music and the rhumba with American audiences. [27]
In art, a tradition of representing ‘street cries’ developed in Europe from the 15th century and reached a peak in 18th and 19th century London and Paris. These works were primarily folios consisting of a series of etchings, engravings or lithographs with minimal notation, depicting the exuberance of street life in which street vendors were prominently featured and often romanticised images of street vendors. Nevertheless, these representations have proved to be a valuable source for social historians. [28] Certain scholars have described this tradition as a distinct 'genre'. [29] [30] A series of prints in this genre was found in the personal library of Samuel Pepys. It was a mid to late 16th century series of woodcuts, illustrating a book which Pepys had catalogued as "Cryes consisting of Several Setts thereof, Antient and Moderne: with the differ Stiles us'd therein by the Cryers." [31]
One of the earliest of publications in The Cries genre was Franz Hogenberg's series of street vendors in Cologne produced in 1589. [32] One of the first English publications of the genre was John Overton's The Common Cryes of London published in 1667. This was followed by a French publication, Etudes Prises Dans let Bas Peuple, Ou Les Cris de Paris (1737) (roughly translated as Studies Taken of the Lower People, Or The Cries of Paris); [33] a title which became highly popular. [34] There followed a plethora of similar publications across Europe: The Cries of London Calculated to Entertain the Minds of Old and Young was published (1760). [35] and followed by Cries of London (1775) [36] and The Cries of London, as they are daily exhibited in the streets: with an epigram in verse, adapted to each. Embellished with sixty-two elegant cuts (1775); [37] a highly popular publication with a new edition published in 1791 and in its tenth edition by 1806. Other 18th century titles included: The Cries of London: for the Instruction of Good Children, (1795). [38] As the number of street vendors burgeoned in the early 19th century, many similar titles appeared, with many titles targeting specific audiences such as children or country folk. Some of these titles include: The New Cries of London; with characteristic engravings (1804); [39] The Cries of London; embellished with twelve engravings, [40] The Cries of Famous London Town: as they are exhibited in the streets of the metropolis: with twenty humorous prints of the most eccentric characters; [41] The Cries of London: shewing how to get a penny for a rainy day, (1820) [42] Lord Thomas Busby's The Cries of London: drawn from life; with descriptive letter-press, in verse and prose (1823); [43] James Bishop's The Cries of London: for the information of little country folks; embellished with sixteen neatly-coloured engravings, (1847); [44] The London Cries in London Street: embellished with pretty cuts, for the use of good little boys and girls, and a copy of verses (1833). [45] and Charles Hindley's A History of the Cries of London: Ancient and Modern, (1881). [46]
The "Cries of London" was also a recurring theme in European painting. In the mid 1700s, the English water-colourist, Paul Sandby created a series entitled London Cries depicting English shopkeepers, stall-holders and itinerant street vendors. The Dutch engraver, Marcellus Laroon began working in London in the mid-1700s where he produced his most famous work, the series, The Cryes of London. [47] William Hogarth's "The Enraged Musician" depicts a musician driven to despair by the cries of street vendors. The Flemish engraver and printmaker, Anthony Cardon, spent time in England in the 1790s where he produced a series of engravings of London's street sellers, known as the Cries of London. [48] Francis Wheatley, the English painter, who had been born in Covent Garden and was well acquainted with London's street life, exhibited a series of artworks, also entitled Cries of London, between 1792 and 1795. [49] Augustus Edwin Mulready, made his reputation by painting scenes of Victorian life which included street sellers, urchins and flower sellers. [50] By the 18th century, card sets were being decorated with coloured woodcuts in the Street Cries genre and in the late 19th and early 20th centuries the images of Cries were being used on cigarette cards and other advertising cards. [51] For example, John Players' cigarettes produced two series of advertising cards entitled Cries of London in 1913 (1st series) [52] and 1916 (2nd series). Grenadier cigarettes also produced a two sets entitled Street Cries, one in 1902 and another in the post-war period.
Selected engravings from the Street Cries genre, as published in the 17th, 18th and 19th centuries
A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Merchants have been known for as long as humans have engaged in trade and commerce. Merchants and merchant networks operated in ancient Babylonia, Assyria, China, Egypt, Greece, India, Persia, Phoenicia and Rome. During the European medieval period, a rapid expansion in trade and commerce led to the rise of a wealthy and powerful merchant class. The European Age of Discovery opened up new trading routes and gave European consumers access to a much broader range of goods. By the 18th century, a new type of manufacturer-merchant had started to emerge and modern business practices were becoming evident.
A costermonger, coster, or costard is a street seller of fruit and vegetables in British towns. The term is derived from the words costard and monger (seller), and later came to be used to describe hawkers in general. Some historians have pointed out that a hierarchy existed within the costermonger class and that while costermongers sold from a handcart or animal-drawn cart, mere hawkers carried their wares in a basket.
A huckster is anyone who sells something or serves biased interests, using pushy or showy tactics. Historically, it meant any type of peddler or vendor, but over time it has assumed pejorative connotations.
A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales.
A peddler or pedlar is a door-to-door and/or travelling vendor of goods. In 19th-century America the word "drummer" was often used to refer to a peddler or traveling salesman; as exemplified in the popular play Sam'l of Posen; or, The Commercial Drummer by George H. Jessop.
Street food is food sold by a hawker or vendor on a street or at another public place, such as a market, fair, or park. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumption. Some street foods are regional, but many have spread beyond their regions of origin. Most street foods are classified as both finger food and fast food and are typically cheaper than restaurant meals. The types of street food vary between regions and cultures in different countries around the world. According to a 2007 study from the Food and Agriculture Organization, 2.5 billion people eat street food every day. While some cultures consider it to be rude to walk on the street while eating, a majority of middle- to high-income consumers rely on the quick access and cheap service of street food for daily nutrition and job opportunities, especially in developing countries.
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François Joullain (1697–1778) was a French etcher, engraver and art dealer. His career and that of his son, François-Charles Joullain, expanded from their initial roles as engravers and printmakers to merchants of paintings and publishers. He became a noted publisher for producing books of engravings which were of high quality and very popular in the 18th century and a prominent art dealer in Paris.
John Smith was an English mezzotint engraver and print seller. Closely associated with the portrait painter Godfrey Kneller, Smith was one of leading exponents of the mezzotint medium during the late 17th and early 18th centuries, and was regarded among first English-born artists to receive international recognition, along the younger painter William Hogarth.
John Savage was an engraver and printseller in London.
Marcellus Laroon or Lauron, the elder (1653–1702) was a Dutch-born painter and engraver, active in England. He provided the drawings for the popular series of prints "The Cries of London".
Pierce Tempest (1653–1717) was an English printseller, best known for the series Cryes of the City of London.
James Ewing Ritchie was an English journalist and writer.
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Hawkers in Hong Kong are vendors of street food and inexpensive goods. They are found in urban areas and new towns alike, although certain districts such as Mong Kok, Sham Shui Po, and Kwun Tong are known for high concentrations of hawkers.
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The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present.
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