Following the formation of Twice through the survival show Sixteen, which concluded in July 2015, the group made their official debut three months later. The group promoted their debut EP on several South Korean music show programs, with the EP meeting moderate commercial success, peaking at number three on the Gaon Album Chart and selling over 40,000 copies by the end of 2015.
Background and release
On February 11, 2015, JYP Entertainment founder Park Jin-young announced the company's collaboration with Mnet to air Sixteen, a competition survival show that would decide the lineup of an upcoming girl group, the first under JYPE in five years, following the debut of Miss A in 2010.[1] The show, which featured a total of 16 candidates, began airing on May 5.[2][3]
The show concluded on July 7, with Nayeon, Jeongyeon, Sana, Jihyo, Mina, Dahyun, and Chaeyoung being selected as the seven Twice members. Park then made the controversial decision of adding two eliminated contestants: Tzuyu, who was known as the "audience's pick" since she was the most popular contestant by the show's end, and Momo, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. It was then announced that the new girl group under JYPE would be making their debut in the later half of 2015.[4][5][6]
On October 7, JYPE confirmed that Twice would make their official debut on October 20, with the agency releasing a group teaser image.[7] On October 9, Twice released a group teaser image and confirmed that the lead single for their upcoming album is titled "Like Ooh-Ahh".[8] The following day, the group revealed more details about their EP titled The Story Begins, posting a picture of the album's track list revealing six songs in total.[9] On October 12, the group released individual teaser videos featuring Nayeon, Momo, and Mina, which depicted certain notable characteristics or personalities of each member. In each of their respective videos, zombies made an unexpected but short appearance. Later on the same day, individual teaser photos of the three members were uploaded.[10][11] On October 13, individual teaser photos of Sana, Chaeyoung, and Tzuyu were released.[12] The following day, teaser photos for Jeongyeon, Jihyo, and Dahyun were uploaded.[13]
On October 15, the group uploaded two teaser images featuring all the members.[14] On October 16, they uploaded a music video teaser clip revealing a part of their choreography for "Like Ooh-Ahh". The members were depicted to be dancing in the middle of a zombie horde.[15] On October 17, Twice uploaded an instrumental video featuring audio snippets for all tracks in the EP.[16] A day before the release of their album, the group held a live countdown broadcast on V Live.[17]
The Story Begins and its lead single "Like Ooh-Ahh" was officially released on October 20.[18]
Composition
The Story Begins is an EP consisting of six tracks. "Like Ooh-Ahh" is produced by Black Eyed Pilseung, who had previously worked with other artists under JYP Entertainment including Miss A and Got7. The song was sonically described as a color pop track which incorporates various genres such as hip hop, R&B, and rock. The second track "Do It Again" was written by Park Jin-young, lyrically describing the excitement one feels after receiving a confession of love from another person, and was previously performed by Twice in Sixteen. "Going Crazy" is another song that was first performed by the group during Sixteen, and lyrically talks about uncontrollable feelings due to infatuation. The song "Truth" is classified as a song incorporating dance-pop, punk, and ballad, and was also performed during Sixteen. "Candy Boy" is described to be a love song, with the song's lyrics depicting how a person can meet their loved one even in dreams. The album's closing track "Like a Fool" is an acoustic song that tells about a girl's heartache after being unable to confess to their romantic interest.[19]
Promotion
Twice performing at Seoul Arts College in February 2016.
On the same day as the release of The Story Begins, Twice held their debut showcase titled "Ooh-Ahh, Twice" at the AX-Korea in Gwangjin-gu, Seoul, wherein they performed "Like Ooh-Ahh" alongside the dance tracks "Going Crazy" and "Do It Again".[20] The showcase was also broadcast live through V Live.[21][22]
Twice promoted their album by appearing and performing on several South Korean music programs. The group made their first-ever music show appearance on M Countdown on October 22, performing "Like Ooh-Ahh" and "Do It Again".[23] This was followed by performances on KBS2's Music Bank on October 23,[24] MBC's Show! Music Core on October 24,[25] and on SBS' Inkigayo on October 25,[26] among other performance dates. The group also made their appearance on the SBS Gayo Daejeon 2015 held on December 27, performing "Like Ohh-Ahh".[27]
Twice performed "Candy Boy" for the first time on M Countdown on January 7, 2016.[28] On January 22, they performed "Like Ooh-Ahh" alongside a cover of Miss A's "Bad Girl Good Girl" and Wonder Girls' "So Hot" on You Hee-Yeol's Sketchbook.[29] On April 24, the group performed at the KCON Japan 2016 in a special broadcast done by M Countdown.[30]
Commercial performance
The Story Begins debuted at number four on the Gaon Album Chart for the week ending October 24, 2015, and peaked at number three two weeks later.[31][32] By the end of October, the EP sold a total of 17,100 physical copies.[33] At the end of 2015, the album reached 49,904 copies sold.[34] As of 2020, the album has sold 199,696 copies in South Korea and 47,448 copies in Japan.[35][36] As of May 2019, it was the group's best selling album in the United States with 4,000 copies sold.[37]
Legacy
On October 19, 2016, Twice revealed their official light stick dubbed "Candy Bong" (bong meaning stick in Korean), inspired by the song "Candy Boy".[38]
Jihyo – background vocals (on "Like Ooh-Ahh", "Going Crazy", "Truth", "Candy Boy" and "Like a Fool")
Fingazz – all instruments and computer programming (on "Do It Again")
Daniel Kim – vocal producer (on "Do It Again" and "Candy Boy"), mixing engineer (on "Going Crazy" and "Like a Fool"), background vocals (on "Candy Boy") and all instruments, computer programming and guitars (on "Like a Fool")
↑ Yoo, Ji-hye (February 12, 2015). [단독] Mnet-JYP 손잡았다…걸그룹 제작 프로 론칭[[Exclusive] Mnet and JYP join hands to launch girl group production program]. MBN Star (in Korean). Archived from the original on May 12, 2020. Retrieved March 3, 2021.
↑ Kim, Min-gi (July 8, 2015). JYP측 "트와이스 모모 합류 이유있어…내정설, 사실 아니다"[JYP: "There's a reason why Twice's Momo joined...rumors are not true"]. Money Today (in Korean). Archived from the original on November 28, 2020. Retrieved March 3, 2021.
↑ Yoon, Hyo-jin (July 8, 2015). '식스틴 논란' JYP 측 "모모 추가합격, 완성도 높은 트와이스를 위해 결정" (공식입장)['Sixteen Controversy' JYP "Decided to add Momo for a more complete Twice" (Official Statement)]. FN Star (in Korean). Archived from the original on January 29, 2021. Retrieved March 3, 2021.
↑ Kang, Seo-jeong (July 8, 2015). JYP 측 "논란 겸허히 받아들인다..서툰 점 양해해달라"[공식입장 전문][JYP: "We humbly accept the controversy and apologize for our clumsiness" [Full Official Statement]]. OSEN (in Korean). Archived from the original on November 15, 2020. Retrieved March 3, 2021.
↑ Hong, Se-young (October 7, 2015). JYP 측 "신인 걸그룹 트와이스 오는 20일 전격 데뷔" [공식입장][JYP: "New girl group Twice will debut on the 20th" [Official Statement]]. Sports Donga (in Korean). Archived from the original on February 15, 2021. Retrieved March 3, 2021.
↑ Choi, Hyeon-jeong. 트와이스, 단체 이미지 공개 '떨림까지 아름다운 걸그룹'[Twice reveals group image. 'A girl group that is beautiful to the point of trembling']. Sports Donga (in Korean). Archived from the original on August 15, 2017. Retrieved October 8, 2015– via Naver.
↑ Nam, Woo-jeong (October 10, 2015). 트와이스, 데뷔 앨범 트랙리스트 공개…멤버들이 직접 쓴 감상법은?[Twice reveals debut album tracklist. What are the members' own impressions?]. MBN Star (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Jeon, Won (October 12, 2015). JYP 신예 트와이스, 멤버별 티저에 좀비 갑툭튀 '콘셉트가 뭐야?'[JYP's new group Twice; zombies suddenly appear in each member's teaser. 'What's the concept?']. MyDaily (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ 트와이스, 3인3색 개인티저 보니…상큼+청순+섹시 다 있어![Looking at Twice's unique charms in individual teasers...Fresh + pure + sexy; there's everything!]. Daily Hankook (in Korean). October 13, 2015. Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Kim, Su-ji (October 13, 2015). "비주얼 멤버 궁금해?"…'트와이스', 걸크러쉬 티저["Curious about the visual member?"...Twice's girl crush teaser]. Dispatch (in Korean). Archived from the original on September 11, 2021. Retrieved March 3, 2021.
↑ Choi, Hyeon-jeong (October 14, 2015). 트와이스, 정연·지효·다현 이미지 공개, 역시 최강 비주얼[Images revealed of Twice's Jeongyeon, Jihyo, and Dahyun; the strongest visuals as expected]. Sports Donga (in Korean).
↑ Lee, Hye-rin (October 15, 2015). 트와이스 데뷔 임박, 새 단체사진 공개 '비주얼 공백無'[Twice's debut is imminent; new group photo reveals 'no visual gaps']. TV Daily (in Korean). Archived from the original on September 11, 2021. Retrieved March 3, 2021.
↑ Jeong, Ji-won (October 16, 2015). 트와이스 '우아하게' 안무 공개…피리부는 소녀들[Twice's 'Like Ooh-Ahh' choreography revealed...Girls playing the flute]. Xports News (in Korean). Archived from the original on September 11, 2021. Retrieved March 3, 2021.
↑ Kim, Sang-hyuk (October 17, 2015). 트와이스 외국인 멤버들, 한글 손글씨 화제 '공부 열심히 했어요'[Twice's foreign members' Korean handwriting becomes a hot topic; 'I studied hard']. Busan Ilbo (in Korean). Archived from the original on September 28, 2024. Retrieved September 28, 2024.
↑ Kim, Areum (October 19, 2015). JYP 신예 트와이스, 데뷔 카운트다운 팬들과 함께한다…19일 네이버 V앱 중계[JYP's new girl group Twice will join fans in the countdown to their debut...broadcast on Naver V App on the 19th]. Newsway (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Jeong, So-young (October 20, 2015). [한밤의 신곡] 좀비도 춤추게 하는 트와이스의 매력? OOH-AHH하게![[Midnight's new song] Twice's charms that make zombies dance? Like Ooh-Ahh!]. OSEN (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Sun, Mi-kyung (October 22, 2015). '엠카' 데뷔 트와이스, JYP의 이유있는 자신감..단번에 홀렸다[Twice debuts on 'M Countdown'; JYP's well-founded confidence...I was captivated at once]. OSEN (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Jeong, Ji-won (October 23, 2015). '뮤직뱅크' 트와이스, 지상파 첫 데뷔…JYP 꽃밭 탄생[Twice makes terrestrial debut on 'Music Bank'...JYP's flower garden is born]. Xports News (in Korean). Retrieved March 3, 2021.
↑ 음악중심 트와이스 데뷔, 당당한 매력의 '우아하게'[Twice debuts on 'Music Core'; 'Like Ooh-Ahh' with a confident charm]. FN Star News (in Korean). October 24, 2015. Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Kang, Kyung-yoon (October 25, 2015). [영상] '인기가요' 트와이스 데뷔무대, 역대급 미모 자랑[[Video] Twice's debut stage on 'Inkigayo' shows off their all-time beauty]. SBS Entertainment News (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Kim, Hye-jeong (December 27, 2015). '가요대전' 트와이스 쯔위, 레드 체크 의상으로 성탄절 분위기 물씬~['Gayo Daejeon' Twice's Tzuyu gets in the Christmas spirit with this red-check outfit]. Herald Pop (in Korean). Archived from the original on July 19, 2020. Retrieved March 3, 2021.
↑ Hong, Se-yeong (January 7, 2016). '엠카' 대세돌 아이콘·트와이스·러블리즈, 오늘 총출동[Popular idols iKon, Twice, and Lovelyz will appear on 'M Countdown' today]. Sports Donga (in Korean). Retrieved April 3, 2025.
↑ Min, Seulgi (January 23, 2016). 유희열의 스케치북 트와이스 "이겨내면 된다"[Yoo Hee-yeol's Sketchbook Twice "If you overcome it, it will work out"]. Star Today (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ Lee, Yoon-min (April 14, 2016). 'KCON 엠카운트다운' 트와이스, '우아하게'로 9인 9색 매력 자랑['KCON M Countdown' Twice's nine members show off their nine unique charms with "Like Ooh-Ahh"]. TV Daily (in Korean). Archived from the original on June 13, 2021. Retrieved March 3, 2021.
↑ 2015년 44주차 Album Chart[Week 44 of 2016 Album Chart]. Gaon Music Chart (in Korean). Archived from the original on November 17, 2015. Retrieved May 13, 2016.
1 2 2015년 46주차 Album Chart[Week 46 of 2016 Album Chart]. Gaon Music Chart (in Korean). Archived from the original on September 26, 2018. Retrieved May 13, 2016.
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