Several quarry workers in Georgia discover a white cream-like substance bubbling out of the ground. Said to be addictive and sweet, the substance, marketed as "The Stuff", is sold to the general public in containers much like ice cream or yogurt. Despite nobody knowing what it is and having zero calories, The Stuff becomes a nationwide hit. One night, a young boy named Jason discovers The Stuff is seemingly alive. Despite his efforts to convince his family, they dismiss him, continuing to consume it and nothing else. Later, he is arrested by a sheriff at a supermarket after vandalizing The Stuff's displays. The Stuff continues growing in popularity with many becoming obsessed with it.
Former FBI agent-turned-industrial saboteur, David "Mo" Rutherford, is hired by the leaders of the suffering ice cream industry to find out exactly what The Stuff is and eradicate it. Rutherford bands together with junk food mogul Charles W. "Chocolate Chip Charlie" Hobbs, who has lost control of his company and is now living in poverty. At the town's post office, both find the owner—a regular consumer of The Stuff—dead. Both find out the item's secret: The Stuff is actually a living, parasitic, extraterrestrial organism that gradually takes over the brain and mutates those who eat it into zombie-like creatures, which it then uses to make more of itself before bursting out of their bodies and leaving empty husks behind. The Stuff's weakness is that it is susceptible to fire, and Mo uses this to escape several traps set by The Stuff and zombies.
Rutherford eventually saves Jason and pairs with his lover Nicole, an advertising executive. The trio infiltrates the distribution plant, an organized corporate effort to spread The Stuff to eliminate world hunger, and manages to destroy the lake where The Stuff is being extracted with explosives. Meanwhile, United States Army Col. Malcolm Grommett Spears, a retired soldier, teams up with the trio and leads a militia in battling the zombies and transmitting a civil defense message for Americans to break their addiction to The Stuff by destroying it with fire. However, as they attempt to broadcast their warning, a mass of The Stuff bursts out of a zombified Charlie's throat, cornering Nicole and Jason in a recording booth. Rutherford electrocutes The Stuff, burning it, and then they make their national broadcast. The Stuff's popularity quickly plummets as the public rallies to destroy all supplies. With the crisis seemingly averted, Rutherford, Nicole, Jason, and Col. Spears are hailed as national heroes.
Mo then visits the head of The Stuff Company, Mr. Fletcher. He tells Mo that the destruction of the mine has not hurt his business since The Stuff exists in many areas, but Mo swears to rid the world of its existence. Mr. Fletcher then introduces Mr. Evans, the ice cream mogul who had initially hired Mo, with whom he now works alongside. They introduce a new product, "The Taste", a mixture of 88% ice cream and 12% The Stuff, supposedly enough to make people crave more without it taking over their minds. An undaunted Mo brings in Jason, carrying a box full of The Stuff containers. He holds both moguls at gunpoint and forces them to consume the product as punishment for the innocent lives they have destroyed with the product. As they eat, Rutherford inquires, "Are you eating it, or is it eating you?" After they finish, Mo and Jason leave them behind as police sirens can be heard approaching.
Smugglers sell The Stuff on the black market, where one of them tastes it. In a post-credits scene, a woman in a bathroom says, "Enough is never enough" while holding The Stuff.
On April 15, 1983, the Hollywood Reporter reported that the film was originally going to be titled Stuff! and the budget would be $10 million. Shooting for the film started in August 1984 and ended in September of that year. Filming locations included New Paltz, New York, New York City, and Los Angeles. Post-production began in January 1985 at Raleigh Studios in Los Angeles and continued into the summer. The Mohonk Mountain House gatehouse was notably used as Colonel Malcolm Grommett Spears' headquarters in the film.[4][5]
Multiple puppets were used to simulate the deaths of characters who had become hosts of The Stuff. Four models of Garrett Morris' head were made for Charlie's transformation sequence, one of which Cohen still claimed to own.[6] When The Stuff was eaten on screen, Tofutti, yogurt, and whipped cream were used. For visual effect, mashed potato flakes, polyurethane foam, and firefighting foam were used.[4]
The script was an original story by Cohen. He commented on consumerism in the United States and called some of the products being sold "damaging".[7] He said that he frequently read about product recalls because of these products "harming people" and cited unhealthy foods as an example of this phenomenon.[7]
Cohen cited as his influence, "the sheer volume of junk food we consume every day. We continue to eat these foods despite the fact some of them are killing us. That's when I started thinking that The Stuff could be an imaginary product—in this case an ice cream dessert—that is being consumed by millions and is doing irreparable damage to humanity. Everybody is gobbling down this yummy food, so how can it possibly be wrong for us?"[8]
Cohen wanted to cast Arsenio Hall as "Chocolate Chip Charlie" W. Hobbs, since he thought he was not only a good actor but a rising star. The executives at New World Pictures, however, wanted someone more recognizable and thus cast Garrett Morris instead.[9] Morris did not enjoy working with Cohen; in a "Random Roles" section at AV Club where Morris was asked about "The Stuff", he simply said that if he did not respect someone he would not talk about them, and therefore he had nothing to say about Larry Cohen.[10]
Release
Cohen said the film was significantly trimmed in post-production. Although he and New World Pictures disagreed on the detail and pacing of the film, he agreed to increase the pacing of the film by removing some commercials and a romantic scene. Cohen did not believe the deleted scenes would work in the final product, but he called the process of removing scenes he favored "painful".[11]
Cohen said that executives at New World Pictures preferred a film that was strictly in the horror genre and had heavy amounts of gore, but The Stuff seemed more satirical, humorous, and unconventional compared to other horror films. The comedic portrayals of the characters appeared to have "greatly diluted the horror element".[12] He said that before the film was released, people in a different audience would favor this film instead of those in Cohen's target audience.[12]
The film premiered at USA Film Festival on March 30 and it was theatrically released in the United States by New World Pictures, opening in several California cities on June 14, 1985.[13][14]
The film did not perform well, and Cohen feels that it was hurt by the fact it was sold as a horror film, when it was basically a satirical comedy. Cohen stated, "the day The Stuff opened in New York a hurricane hit and the newspapers were not delivered. Of course, we had received all these great reviews, but it didn't matter because nobody ever got to read a single word of them."[15]
Copyright dispute
The company Effects Associates were hired by Cohen to supply some of the special effects shots. When the shots were delivered, Cohen was not satisfied with shots of exploding factory buildings[16] and paid only half (c. $8,000) of the agreed price for those shots. Effects Associates brought an action against Cohen in court to claim full compensation, but also because the parties had no written copyright agreement regarding the use of the shots. The trial court decided in favor of Cohen, ruling that there was an "implied agreement" for the non-exclusive use of the shots in the film. The Court of Appeals for the Ninth Circuit confirmed the ruling, and confirmed that Effects Associates still retained the copyright for use outside of The Stuff.[17][18]
A special Blu-ray was released in the United Kingdom and United States on April 19, 2016, by Arrow Films.[21] On July 22, 2025, Arrow Films reissued the film in a limited edition 4K UHD Blu-ray set featuring the original theatrical cut as well as an earlier pre-release cut of the film.[22][23]
Reception
Colin Greenland reviewed The Stuff for White Dwarf #77, and stated that "A brilliant performance by Cohen stalwart Michael Moriarty as an industrial spy after the truth holds the straggling plot together."[24] It received positive reviews from critics: on review aggregator website Rotten Tomatoes, the film has a 72% rating, based on 18 reviews.[25] According to Bruce Kawin and Tony Williams, The Stuff satirizes American consumerism, mass media, and health foods.[26][27] Roger Crow of On: Yorkshire Magazine called the film a "schlock horror satire", praised Moriarty's performance, said the film paid homage to "The Blob and Invasion of the Body Snatchers [and] went on to inspire cosmetics horror satire The Substance."[28] He said the quality of the special effects and picture quality ranged from good to bad. He praised the performance, direction, script, and rewatchability of the film.[28]
Doyle, Michael (2015). Larry Cohen: The Stuff of Gods and Monsters. Albany, Georgia: Bear Manor Media. ISBN978-1-593-93850-5.
Kawin, Bruce F. (2012). Horror and the Horror Film. New York City, New York: Anthem Press. ISBN978-0-857-28449-5.
Williams, Tony (2016). Larry Cohen: The Radical Allegories of an Independent Filmmaker (Reviseded.). Jefferson, North Carolina: McFarland & Company. ISBN978-1-476-61819-7.
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