Editor | Michael Burnett [1] |
---|---|
Former editors | Kevin Thatcher, Jake Phelps |
Staff writers | Eddie Hobbs |
Categories | Skateboarding |
Frequency | Monthly |
Circulation | 250,000 [2] |
Publisher | High Speed Productions |
Founder | |
First issue | January 1981 [1] |
Country | United States |
Based in | San Francisco, California |
Language |
|
Website | thrashermagazine |
ISSN | 0889-0692 |
OCLC | 13789617 |
Thrasher is an American skateboarding media brand founded in January 1981 by Eric Swenson and Fausto Vitello, who also founded Independent Truck Company, and officially launched as a skateboard magazine. [3] Since the 1990s, Thrasher has expanded its presence in television, video production, online blogging and merchandising.
Thrasher was founded in 1981 by Fausto Vitello and Eric Swenson, primarily as a way to promote Independent Truck Company, their skateboard truck company. [1] [3] The magazine's first editor was Kevin Thatcher. Photographer, Blitzkrieg writer, Simon Crafart, Richard Knoll, aka Mofo, became the second staff member, joining Thatcher in mid-1981. [4]
In 1989, Cara-Beth Burnside became the first woman to appear on the cover of Thrasher. [5]
In 1993, Jake Phelps was named editor of the magazine, [6] bringing the punk-skater ethic to the world through his photojournalism, which changed the essence of Thrasher and in turn changed the sub-culture of skateboarding. In 1999, the magazine sponsored a PlayStation game called Thrasher Presents Skate and Destroy . [7] Vitello's son, Tony, took over as owner of the magazine after his father died of a heart attack in 2006, and Swenson died by suicide in 2011. [8] [3] On March 14, 2019, long-time editor Jake Phelps died. [9] [10]
In 2017, Thrasher was inducted into the Skateboarding Hall of Fame. [11]
The company also owns and operates the Double Rock indoor skateboarding facility, and the San Francisco skateshop, 66 6th.
Photographer Michael Burnett is the magazine's current editor-in-chief. [1]
The magazine's website features regularly updated episodes of segments and hosts a forum in which registered users can engage in online discussion.
Segments Include:
The title of "Skater of the Year" is awarded annually by Thrasher. The tradition was started in 1990, and the accolade remains one of the most respected awards in global skateboarding culture. The title is bestowed to one skater annually and announced by Thrasher's editor. Chris Cole, Danny Way, Tyshawn Jones and Jamie Foy are the only double recipients.
From 2003 to 2007, Thrasher held the King of the Road skateboarding competition annually. In the contest, teams of professional skaters are each given "The Book", which contains a series of challenges. [38] Points are awarded at the completion of each challenge. The teams compete at the same time over a two-week period, in which they travel across various American cities to complete as many challenges as possible. Each of these events was released on DVD. [39]
In 2010, Thrasher returned the annual competition, however releasing the episodes via the Thrasher website going forward, instead of on DVD. In 2011, Thrasher and Converse hosted a one-off King of the Road competition in China, with the participation of the four biggest Chinese skateboard deck companies. [40] In 2016, Viceland would acquire the rights to release King of the Road 2015 on its network, and all subsequent King of the Road events going forward. [41] The most recent King of the Road tournament was held in 2017.
In April 2020, Thrasher editor-in-chief Michael Burnett said that Vice's decision to not renew King of the Road for a fourth season, along with the recent passing of previous editor-in-chief Jake Phelps, caused King of the Road to be put on hold, with the intention of it being brought back, possibly in a different format, at a future date. [42]
Thrasher released a music compilation series titled "Skate Rock" under the High Speed Productions label. Skate Rock was conceptualized by Mofo. The first release was in 1983, with Volume One, and continued until Volume Eight in 1990.
The series focused primarily on punk rock and thrash bands, and most of the bands were made up of skateboarders, including well known professionals and community stars such as Steve Caballero, Tony Alva, Bob Denike, Brian Brannon, Mofo, Pushead, Chuck Treece, and Claus Grabke. [43] Of the seven volumes of Skate Rock, all volumes were produced as a cassette available through the magazine. Some volumes were also available as vinyl records.
Thrasher has organized multiple tours throughout the United States and worldwide under the name "Skate Rock". [43] [44]
Juxtapoz Art & Culture Magazine is a magazine created in 1994 by a group of artists and art collectors including Robert Williams, Fausto Vitello, C.R. Stecyk III, Greg Escalante, and Eric Swenson to both help define and celebrate urban alternative and underground contemporary art. Juxtapoz is published by High Speed Productions, the same company that publishes Thrasher skateboard magazine in San Francisco, California.
Tommy Guerrero is an American musician, composer, and professional skateboarder. He is a former member of the Bones Brigade, a prominent skateboarding team of the 1980s that also included Tony Hawk and Steve Caballero.
Deluxe Distribution is an Ermico Enterprises, Inc.-owned American skateboarding company founded in 1986 with limited partner Brian Ware in San Francisco. Deluxe was formed to distribute the Beware Record label, and other small record labels popular with skateboarders, along with Thunder Trucks and Supercush Bushings. Deluxe distributes six skateboard brands and owns DLXSF, a retail outlet.
Michael Shawn Carroll is a professional skateboarder from Daly City, California, United States. He is the co-founder and vice-president of Girl Skateboards and the co-founder of Lakai Limited Footwear. He was also instrumental in the creation of the Chocolate Skateboards subdivision of Girl. Furthermore, Carroll is known for being in the vanguard of innovative, technical, and stylish street skateboarding in the early 1990s and beyond. The success of skateboarding videos like Hokus Pokus, Ban This!, and Video Days firmly ensconced street as the premier variation of skating.
Zero Skateboards is a skateboard company located in Carlsbad, California, United States. The brand was founded by professional skateboarder and entrepreneur Jamie Thomas, and distributed by his Black Box Distribution company. In late June 2014, Thomas announced that the brand would be distributed by the Dwindle Distribution company, based in El Segundo, California. Subsequently, in 2016, Thomas and Dwindle announced that Zero Skateboards would be operated independently by Thomas.
King of the Road is an American skateboarding tournament held by Thrasher magazine, founded by its editor Michael Burnett in 2003.
Fausto Vitello was an Argentine-American businessman, magazine publisher, and skateboarder. Vitello was the creator of Thrasher magazine and co-creator of Independent Truck Company.
Tony Trujillo is an American professional skateboarder and musician. Trujillo was awarded the "Skater of the Year" award by Thrasher magazine in 2002.
Jereme Rogers is an American professional skateboarder, well known in the skateboarding sub-culture for his early retirement and rap music production.
Eric Leon Swenson was an American skateboard designer and magazine publisher.
David González is a Colombian professional skateboarder. In December 2012, he was named Thrasher magazine's "Skater of the Year".
Tyshawn Jones is an American professional skateboarder, from New York. He is a two time Thrasher Skater of the Year winner.
James Kendall "Jake" Phelps was an American skateboarder and magazine editor. Phelps led the magazine Thrasher as editor-in-chief for 27 years.
William Strobeck is an American filmmaker, director, videographer, and photographer based out of New York City. Strobeck directed the skate videos: cherry (2014), BLESSED (2018), CANDYLAND (2019), STALLION (2021) and PLAY DEAD (2022).
Phil Shao was a goofy-footed professional skateboarder and journalist from Redwood City, California. Before his death, Shao was to be the next editor-in-chief of Thrasher magazine.
Mark Whiteley is an American skateboarder, photographer, writer, and former editor-in-chief of Slap Magazine.
Milton Martinez is an Argentine professional skateboarder. In 2019, Martinez was named Thrasher's Skater of the Year.
Nora Vasconcellos is an American professional skateboarder from Pembroke, Massachusetts. She is currently signed with Adidas skateboarding and was the first female Skater signed to Adidas. Her other sponsors include Welcome, JuneShine, Yeti, Hume Supernatural, Stance, CCS, Krux, Bronson, OJ, Mob, Nixon.