This page is a timeline of online advertising . Major launches, milestones and other major events are included.
|Online goods and services|
|Late 1970s– |
|Much of online advertising during this time period is done through Email, in the form of spamming. Such activities have continued to this day, but became much more common after the ban against the commercial use of the internet was lifted in 1991.|
|With people now having their own websites, banner ads are used as a source of income to pay for these websites and as side money. Companies like Prodigy, Global Network Navigator (GNN), and HotWired are pioneers in the business of online advertising.|
|As more companies capable of providing advertising services emerge, several major successful companies such as Google, Facebook, Yahoo!, Microsoft, and AOL begin to dominate the market.|
|Year||Month and date||Event type||Advertisement type||Description|
|1978||May 3||Milestone||Email marketing||The first instance of email spam is sent, the purpose of which is advertising.|
|1980||Launch||N/A||Usenet, a popular discussion forum, launches, and is occasionally overwhelmed with advertising spam posts.|
|1984||Launch||Banner advertising||Prodigy launches, offering one of the first online advertising services; although these ads are always in the same spot on the screen, and are non-clickable.|
|1991||March||Milestone||N/A||The ban on commercial use on the NSFNET is lifted by the National Science Foundation (NSF).|
|1993||Launch||Banner advertising||GNN, one of the first web publication and web advertising services, is launched by O'Reilly Media.|
|1994||Milestone||Banner advertising||The first ever clickable advertisement is sold to a Silicon Valley law firm by GNN.|
|1994||Launch||N/A||HotWired, the first commercial web magazine, launches.|
|1994||October 27||Milestone||Banner advertising||The first ever banner is sold to AT&T, and is visible on the first issue of HotWired.|
|1995||May||Acquisition||Banner advertising||GNN is acquired by AOL for $11 million.|
|1996||Launch||Ad serving||DoubleClick, an online advertising company, launches.|
|1996||July||Launch, Milestone||Search advertising||Yahoo! launches the very first search ads in their search engine.|
|1997||Invention||Pop-up ads||Pop-up ads are invented by Ethan Zuckerman, and considered to be a more aggressive and disliked advertising strategy.|
|1998||September 4||Launch||N/A||Google, an online search engine, launches.|
|1998||Invention, Launch, Milestone||Ad exchange||OpenX, one of the first ad exchanges, launches as an open source project.|
|1998||Launch||Search advertising||GoTo (now Yahoo! Search Marketing), a search engine which offers search advertising, launches.|
|1999||Defunction||N/A||HotWired is shut down after its domain is re-purposed by Lycos.|
|2000||October 23||Launch||Search advertising||Google launches the AdWords service, which allows for advertising based on a user's browsing habits and their search keywords.|
|2002||Invention, milestone||Pop-up ads||With the annoyance brought about by pop-up ads, many web browsers such as Firefox, Netscape, and Opera begin to roll out features to block these ads.|
|2003||October 7||Acquisition||Search advertising||Overture (formerly GoTo) is acquired by Yahoo! to enrich their search engine.|
|2004||February||Launch||Social media advertising||Facebook, the most popular social media network, launches.|
|2005||February 14||Launch||Banner advertising||YouTube, a popular video sharing website, launches.|
|2005||Launch||Demand-side platform||Criteo, one of the first demand-side platforms, launches.|
|2006||October||Acquisition||N/A||YouTube is acquired by Google for $1.65 billion.|
|2006||Invention, launch, milestone||Ad blocking||Adblock, an ad-blocking add-on for web browsers, is released.|
|2006||Launch||Content discovery platform||Outbrain, an advertising company that powers external recirculation widgets, launches.|
|2006||August||Launch||Native advertising||YouTube launches its video advertising platform, which has a giant reach today.|
|2007||Launch||Content discovery platform||Taboola, an advertising company that powers external recirculation widgets, launches.|
|2007||Launch||Behavioral targeting, social media advertising||Facebook launches Beacon, an intricate advertising platform that tracks Facebook users' activities on websites outside of Facebook.|
|2007||April 14||Acquisition||Ad serving||Google acquires DoubleClick, an advertising platform, for $3.1 billion.|
|2007||May 18||Acquisition||Ad serving||Microsoft acquires AQuantive, an advertising platform, for $6.5 billion.|
|2007||Launch||Demand-side platform||MediaMath, a demand-side platform, launches.|
|2008||March||Launch||Demand-side platform||Rocket Fuel Inc., a demand-side platform, launches.|
|2008||December||Invention/patent||Viewable impression||RealVu Inc.invents viewable impression||2008||Launch||Ad blocking||Rick Petnel creates Easylist, one of the most popular filter lists available for ad-blocking web browser add-ons. The filter list Easylist Privacy is also available, and focuses on the blocking of web elements that may invade a user's privacy.|
|2009||September 18||Launch||Ad exchange||Google launches its own ad exchange platform with DoubleClick.||2009|
|Launch||MRC viewable impression accreditation||RealVu introduces the viewable impression invention to the MRC||2010||February 22||Launch||Ad serving||Google launches DoubleClick for Publishers (DFP), an advertising software as a service.|
|2010||April 12||Launch||Social media advertising||Twitter launches Promoted Tweets, which allows advertisers to pay for tweets to be shown in a user's feed.|
|2013||April 26||Acquisition||Ad serving||Facebook acquires Atlas Solutions from Microsoft for $100 million, in order to enrich its already bustling advertising platform.|
|2013||October||Launch||Social media advertising||Instagram, a popular image sharing platform, releases its feature of having sponsored posts appear on user's feeds.|
|2014||March 24||Launch||Social media advertising||Pinterest, a creative image sharing platform, launches its Promoted Pins service which allows for additional advertising in a user's feed.|
|2014||June 23||Launch||Ad blocking||UBlock Origin, an ad-blocking extension for web browsers, launches.|
|2014||November 14||Launch*||Ad serving||Facebook re-launches Atlas.|
|2016||June 14||Launch||Social media advertising||Snapchat, a popular messaging app, begins to include advertisements between user's "stories".|
|2016||August||Major event||Ad blocking||Facebook states that they will start blocking the use of ad blocking extensions, specifically Adblock Plus and Adblock. In response to this, these ad-blockers begin to block Facebook's blocking in a back-and-forth "war".|
(*) Such launches are not initial launches, but rather re-launches.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
LiveRamp Holdings, Inc., formerly known as Acxiom Corporation, is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
Microsoft Advertising is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. As of June 2015, Bing Ads has 33% market share in the United States.
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
AdBlock is a free and open-source content filtering and ad blocking browser extension for the Google Chrome, Apple Safari, Firefox, Opera, and Microsoft Edge web browsers. AdBlock allows users to prevent page elements, such as advertisements, from being displayed. It is free to download and use, and it includes optional donations to the developers. The AdBlock extension was created on December 8, 2009, which is the day that support for extensions was added to Google Chrome.
Facebook is a social networking service originally launched as FaceMash on October 28, 2003, before changing its name to TheFacebook on February 4, 2004. It was founded by Mark Zuckerberg and college roommates and fellow Harvard University students, in particular Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in the United States and Canada, corporations, and by September 2006, to everyone with a valid email address along with an age requirement of being 13 and older.
Criteo is an advertising company that provides online display advertisements. The company was founded and is headquartered in Paris, France.
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides new type of digital technology marketing solutions for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Outbrain is a web recommendation platform founded in 2006 by Co-Founder and Co-CEO Yaron Galai and Co-Founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers.
TubeMogul is an enterprise software company for brand advertising.
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs.
This page is a timeline of social media. Major launches, milestones, and other major events are included.
Snap Inc. is an American camera and social media company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name.
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads.
Acxiom is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.