Tom's of Maine

Last updated
Tom's of Maine
IndustryPersonal care products
Founded1970;53 years ago (1970)
Founders Tom and Kate Chappell
Key people
Esilda Seng (General Manager, 2019–present)
ProductsNon-toxic/natural emphasis
Parent Colgate-Palmolive

Tom's of Maine is a brand name and manufacturing company of natural personal care products. Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. [1] The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives. [2] [3] [4] The products are not tested on animals, and the company claims that its ingredient processing is supportive of human and environmental health. [2] While most of the company's products are vegan, some products contain propolis and/or beeswax sourced from bees. [5] The company was founded in 1970 by Tom Chappell and Kate Chappell (née Cheney) in Maine, United States.



Tom's of Maine was founded by Tom and Kate Chappell in 1970 with US$5,000. The company is based in Kennebunk, Maine, US and is a division of multinational conglomerate Colgate-Palmolive. Tom's of Maine has approximately 120 employees. [6] The company also employs factories elsewhere in the US and Canada via contract to produce some of their products. [6]

Its approximately 90 oral- and body-care products are sold at more than 40,000 retail outlets worldwide. Their product lines include soaps, toothpastes, deodorants, and mouthwashes, among others. Their fluoride toothpastes are the only natural alternatives to common, industrial-ingredient dentifrices to earn the American Dental Association's Seal of Acceptance.


In 2006, a controlling 84% stake in Tom's of Maine was purchased by Colgate-Palmolive for US$100,000,000; [7] the Chappells own the remaining sixteen percent. The terms of the purchase stipulate that the policies and company culture of the Tom's of Maine brand will be retained. [7]

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  1. "Colgate Purchasing Tom's of Maine - Tom's of Maine".
  2. 1 2 "Stewardship Model". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  3. "Ingredients". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  4. "What's not in our Products". Tom's of Maine. Archived from the original on 16 February 2022. Retrieved 16 February 2022.
  5. "Ingredient Fact Sheet: Propolis - Tom's of Maine". Tom's of Maine. 302 Lafayette Center, Kennebunk, ME, 04043. Archived from the original on December 7, 2008. Retrieved July 28, 2011. At Tom's of Maine, the propolis we use is harvested carefully, ensuring that no bees are harmed in the process.{{cite web}}: CS1 maint: location (link)
  6. 1 2 "Fact Sheet". Retrieved 2021-03-25.
  7. 1 2 "Colgate expands reach of quirky toothpaste". . Gannett Co. Inc. The Associated Press. March 22, 2006. Retrieved July 28, 2011.