Tullamore Dew

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Tullamore Dew
Tullamore DEW Legendary Logo.jpg
Type Irish whiskey
Manufacturer William Grant & Sons
Country of origin  Tullamore, Ireland
Introduced1829
Alcohol by volume  40%
Related products Irish Mist
Website www.tullamoredew.com   OOjs UI icon edit-ltr-progressive.svg
Tullamore distillery Tullamore New Distillery.jpg
Tullamore distillery

Tullamore Dew, rendered in most branding as Tullamore D.E.W. (typically with the dots de-emphasised using colour and font size), is a brand of Irish whiskey produced by William Grant & Sons. [1] It is the second-largest-selling brand of Irish whiskey globally, with sales of over 1,500,000 cases per annum as of 2020. [2]

Contents

The whiskey was originally produced in Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. [3] Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. [3] In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers. [4]

In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years. [5]

In 2012, a visitor centre was opened in a refurbished bonded warehouse previously belonging to the original distillery. The centre offers guided tours and tutored tastings ranging from 50 minutes to 5 hours in duration. [6]

History

The Tullamore D.E.W. Visitor Centre at Bury Quay, Tullamore is housed in a former bonded warehouse belonging to the original distillery. Tullamore D.E.W. Visitor Centre at Night.jpg
The Tullamore D.E.W. Visitor Centre at Bury Quay, Tullamore is housed in a former bonded warehouse belonging to the original distillery.

The origins of Tullamore D.E.W. date back to 1829, when a distillery was established in Tullamore by Michael Molloy. [3] On his death, the distillery eventually passed to his nephew, Bernard Daly who later appointed Daniel E. Williams as the distillery's General Manager. [3] The distillery was originally named Daly's Whiskey and sold, mainly, to the U.K. and Australia. [7] In 1893, Williams helped bring about electricity to the town of Tullamore as well as install the first telephone in the town. On top of the distillery, Williams also imported tea, seeds, and various grains. [7] Under Williams's watchful eye, the distillery expanded and prospered, following Williams death, his family came to own the distillery and added his initials (D.E.W.), Tullamore D.E.W.. to the whiskey. [3] [7]

In 1954, the distillery ceased production, having, like many of those in Ireland at the time, been hit by declining sales due to a number of factors such as Prohibition, the Anglo-Irish Trade War and high taxes introduced by the Irish Free State. [3]

In the 1960s, with whiskey stocks running low, rather than reopen the distillery, the owners opted to sell the brand to John Powers & Son, the Dublin distillers. [3] In 1966, John Powers & Son merged with two other Irish distilleries to form Irish Distillers. In the 1970s, Irish Distillers closed their existing distilleries and consolidated production at a new distillery built in Midleton, County Cork.

A cask bearing the "Tullamore Dew" brand Tullamore Dew (Fass).jpg
A cask bearing the "Tullamore Dew" brand

In 1994, Irish Distillers, then concentrating their international focus on promoting Jameson Irish whiskey, sold the brand to the C&C Group. [8] Subsequently, the C&C Group divested their entire liqueur and spirit business (including Tullamore D.E.W.), which was acquired by William Grant & Sons for €300 million in 2010. [9] At which point, Tullamore D.E.W. was still being produced under license by at the Midleton Distillery. [10] Therefore, as expansion of the brand was dependent on the availability of whiskey from Midleton, and with significant growth envisaged, William Grant & Sons opted to construct a new distillery in Tullamore, rather than depend on outsourced production. [10]

Construction of the distillery is to take place on a phased basis. [10] Phase one was completed in 2014, which saw production of whiskey return to Tullamore for the first time in sixty years. [5] The new distillery has the capability to produce both malt and pot still whiskey. However, it does not yet have a Coffey still installed to allow the production of grain whiskey. Therefore, as Tullamore D.E.W. is a blend of all three varieties of Irish whiskey, [11] the grain whiskey component of the blend will continue to be sourced from Midleton until phase two is completed. [9]

As of 2015, the whiskey sells about 950,000 cases per year (an amount that has doubled since 2005). [12]

Variants

Tullamore D.E.W. Original Tullamore DEW and Rocks Tumbler.jpg
Tullamore D.E.W. Original

As of 2023 a range of seven whiskeys are sold under the Tullamore D.E.W. brand: [13]

Past releases include:

See also

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References

  1. ↑ "Tullamore D.E.W." William Grant & Sons. Retrieved 17 January 2017.
  2. ↑ Taylor, Charlie. "Irish whiskey sales near milestone of 12m cases a year". The Irish Times. Retrieved 22 January 2021.
  3. 1 2 3 4 5 6 7 Townsend, Brian (1999). The Lost Distilleries of Ireland. Glasgow: Neil Wilson Press. ISBN   1897784872.
  4. ↑ Peter, Mulryan (2002). The Whiskeys of Ireland. Dublin: O'Brien Press. ISBN   0862787513.
  5. 1 2 "Tullamore Dew Opens Irish Distillery". Drinks Industry Ireland. 17 September 2014. Retrieved 17 January 2017.
  6. ↑ "Visit Us". Tullamore Dew official website. Retrieved 17 January 2017.
  7. 1 2 3 White, Olivia (23 June 2023). "10 Things You Should Know About Tullamore D.E.W." VinePair. Retrieved 16 January 2024.
  8. ↑ "C&C eyes up local booze brands". The Irish Times. 3 May 2002. Retrieved 17 January 2017.
  9. 1 2 Lodge, Alan (5 May 2010). "William Grant snaps up C&C's Irish Assets". www.thedrinksbusiness.com. Retrieved 17 January 2017.
  10. 1 2 3 "Proposed Development of the Tullamore Dew Distillery" (PDF). www.epa.ie. Environmental Protection Agency. Retrieved 13 January 2017.
  11. ↑ "The Craft". Tullamore Dew official website. Retrieved 17 January 2017.
  12. ↑ "Tullamore D.E.W. Celebrates One Year Anniversary of the Tullamore Distillery". thetaste.ie. 22 September 2015. Retrieved 17 January 2017.
  13. ↑ "Our range..." Tullamore Dew official website. Retrieved 22 February 2023.
  14. ↑ "Tullamore Original". Tullamore Dew official website. Retrieved 17 January 2017.
  15. ↑ "12 years old Special Reserve". Tullamore Dew official website. Retrieved 17 January 2017.
  16. 1 2 "Tullamore D.E.W. 14 Year Old Single Malt". Master of Malt. Retrieved 3 January 2023.
  17. ↑ "18 Year Old Single Malt". Tullamore Dew official website. Retrieved 22 February 2023.
  18. ↑ "Bonded Warehouse". Tullamore Dew official website. Retrieved 17 January 2017.
  19. ↑ McNamara, Stuart (28 June 2015). "Tullamore DEW Cider Cask Irish Whiskey Review". IrishWhiskey.com. Retrieved 13 July 2015.
  20. ↑ "Single Malt". Tullamore Dew official website. Archived from the original on 19 January 2017. Retrieved 17 January 2017.
  21. ↑ "Phoenix". Tullamore Dew official website. Retrieved 17 January 2017.
  22. ↑ "Tullamore Trilogy". Tullamore Dew official website. Retrieved 17 January 2017.
  23. ↑ Larsson, Stieg (2010). The Girl Who Kicked the Hornets' Nest. Hachette UK. ISBN   978-1906694418.
  24. ↑ Van Ronk, Dave, The Mayor of MacDougal Street.
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