Previous logos
| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 1240 kHz |
| Branding | El Gallo 104.1 |
| Programming | |
| Format | Regional Mexican |
| Ownership | |
| Owner |
|
| KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMPS | |
| History | |
First air date | 1990 |
Former call signs |
|
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 2801 |
| Class | C |
| Power | 580 watts unlimited |
Transmitter coordinates | 34°58′57.0″N90°0′45.0″W / 34.982500°N 90.012500°W |
| Translator(s) | 104.1 W281BR (Memphis, TN) |
| Links | |
Public license information | |
WMSO (1240 AM) is a regional Mexican format broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting. [2]
On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1". [3]
On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1". [4]
On November 13, 2023, WMSO changed their format from urban adult contemporary and gospel to regional Mexican, branded as "El Gallo 104.1". [5]
WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W281BR | 104.1 FM | Memphis, Tennessee | 89003 | 250 | D | LMS |
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