WRBO

Last updated
WRBO
Broadcast area Memphis metropolitan area
Frequency 103.5 MHz
Branding103.5 WRBO
Programming
Format Urban adult contemporary
Affiliations Premiere Networks
Ownership
Owner
WGKX, WKIM, WXMX
History
First air date
1966 (1966) (as WNAU)
Former call signs
  • WNAU (1966–1979)
  • WOKM (1979–1982)
  • WOKM-FM (1982–1984)
  • WWKZ (1984–1998)
Call sign meaning
"R&B Oldies"
Technical information [1]
Licensing authority
 FCC
Facility ID 7075
Class C1
ERP 100,000 watts
HAAT 179 meters (587 ft)
Links
Public license information
Webcast Listen Live
Listen Live (iHeart)
Website 1035wrbo.com

WRBO (103.5 FM) is a radio station licensed to Como, Mississippi, and serving the Memphis metropolitan area. Owned by Cumulus Media, WRBO has an urban adult contemporary format playing both current and classic R&B music. [2] The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Olive Branch, Mississippi.

Contents

History

From 1966 to 1998, the 103.5 frequency was licensed to New Albany, Mississippi, serving the Tupelo area. The station's call letters were WNAU from 1966 to 1979. [3] In 1979, WNAU's call letters changed to WOKM (later WOKM-FM in 1982). In 1984, the call letters changed to WWKZ, and the station had a Top 40 format branded "KZ-103". [4] [5] WWKZ became among the first FM radio stations with studios in Tupelo when it moved there in 1986. [5]

In 1997, Massachusetts-based Barnstable Broadcasting purchased WWKZ from Radio South in Meridian, Mississippi, and started plans to move the station to the larger Memphis, Tennessee, market. [6] Effective May 1, 1998, WWKZ was re-licensed to Como, Mississippi, serving the Memphis area, with call letters WRBO and broadcasting from a transmitter in nearby Olive Branch, Mississippi. Its R&B format branded "Soul Classics" began in June 1998. [4] [7] [6]

In 2004, Citadel Broadcasting purchased WRBO from Barnstable. [8] Cumulus Media bought Citadel and all its stations in 2011. [9] [10]

In 2011, WRBO began phasing in adult R&B currents while continuing to play classic R&B.

The station currently airs the syndicated Steve Harvey Morning Show and The D.L. Hughley Show. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012. [11]

WRBO was the radio flagship station for Memphis Grizzlies (National Basketball Association) games until the 2010–11 season, after which Entercom-owned WMFS AM and FM picked up the Grizzlies' broadcast rights. [12]

Logo under former slogan 103.5 WRBO logo.svg
Logo under former slogan

Related Research Articles

WRKN is a sports-formatted FM radio station serving the New Orleans area. The Cumulus Media outlet broadcasts with an ERP of 28 kW, and is licensed to Picayune, Mississippi. Its studios are located at the Place St. Charles building in Downtown New Orleans and the transmitter site is outside Covington, Louisiana.

WRQQ is a classic hits music formatted radio station serving the Baton Rouge, Louisiana, area. The station is owned by Cumulus Media and its city of license is Hammond, Louisiana. Its studios are located downtown and the transmitter tower is southeast of Denham Springs, Louisiana.

<span class="mw-page-title-main">WEMX</span> Radio station in Kentwood, Louisiana

WEMX is a radio station serving the Baton Rouge area. The Cumulus Media station broadcasts with an ERP of 100 kW and is licensed to Kentwood, Louisiana. WEMX broadcasts an urban contemporary music format. Its studios are located downtown and the transmitter tower is near Clinton, Louisiana.

WTYB is a radio station licensed to serve Bluffton, South Carolina, United States. The station is owned by Cumulus Media.

<span class="mw-page-title-main">WMOS</span> Radio station in Connecticut, United States

WMOS is a classic rock radio station that targets the Connecticut and Rhode Island coastlines from New London, Connecticut, to Wakefield, Rhode Island and it is licensed to Stonington, Connecticut. It broadcasts at 102.3 MHz with 3 kilowatts ERP from a tower located in Westerly, Rhode Island. The station is owned and operated by Cumulus Media and is "powered by Mohegan Sun", the casino in Uncasville. The Mohegan Sun casino also hosts the station's studios.

WHKF is a commercial radio station licensed to serve Harrisburg, Pennsylvania. Owned by iHeartMedia, the station broadcasts a mainstream urban format.

WCTO is a radio station licensed to Easton, Pennsylvania. The station is owned by Cumulus Media and serves the Lehigh Valley region of Pennsylvania. Cat Country 96.1 is simulcast on 107.1 WWYY-FM in Belvidere, New Jersey, to cover western New Jersey and the Poconos in Northeastern Pennsylvania,

<span class="mw-page-title-main">KATC-FM</span> Radio station in Colorado Springs, Colorado

KATC-FM is a commercial radio station in Colorado Springs, Colorado. The station has been broadcasting a country music format since 2006 and its on-air moniker is "Cat Country 95.1". The station is owned and operated by Cumulus Media, with its studios and offices on Commerce Drive. Its transmitter is located near Cheyenne Mountain State Park. Programming is also heard on 30 watt translator station K285EE at 104.9 MHz in Canon City, Colorado.

KVUU is a commercial radio station licensed to Pueblo, Colorado, and serving the Colorado Springs-Pueblo radio market. It airs a Hot AC radio format and is owned by iHeartMedia, Inc. The station is known by its moniker My 99.9.

<span class="mw-page-title-main">KKMG</span> Radio station in Pueblo, Colorado

KKMG, is a heritage top 40 (CHR) radio station located in the Colorado Springs-Pueblo-Denver radio market. The Cumulus Media outlet is licensed to Pueblo.

<span class="mw-page-title-main">WGKX</span> Radio station in Memphis, Tennessee

WGKX is a country music formatted radio station in Memphis, Tennessee. It is owned by Cumulus Media. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in Cordova, Tennessee.

<span class="mw-page-title-main">WWKZ</span> Radio station in Okolona, Mississippi

WWKZ, is a top 40 (CHR) radio station licensed to Okolona, Mississippi, and is owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC. WWKZ serves Tupelo and Northeast Mississippi with an ERP of 50,000 watts.

WTUP is a radio station broadcasting a black-oriented news format, with programming from the Black Information Network. Licensed to Tupelo, Mississippi, United States, the station serves the Tupelo area. The station is owned by iHeartMedia, Inc., through licensee iHM Licenses, LLC.

KTBL is a commercial radio station licensed to the village of Los Ranchos de Albuquerque, New Mexico, and serves the Albuquerque metropolitan area. It is owned by Cumulus Media and its studios are located in Downtown Albuquerque and the transmitter tower is located in South Valley, New Mexico. KTBL operates with 1,000 watts. The station airs an active rock format branded as "94.5 The Pit" with the use of FM translator K233CG broadcasting at 250 watts off Sandia Crest.

<span class="mw-page-title-main">KKPK</span> Radio station in Colorado Springs, Colorado

KKPK is a commercial FM radio station licensed to Colorado Springs, Colorado and serving the Colorado Springs and Pueblo metropolitan areas. It is owned by Cumulus Media and airs an adult contemporary music radio format with a variety hits element. Peak FM is known for its community involvement, assisting charitable organizations with such promotions as the "Peak FM Pantry Raid." It carries the syndicated "John Tesh Intelligence for Your Life" program at night.

<span class="mw-page-title-main">KLVP</span> Radio station in Aloha, Oregon

KLVP is a non-profit radio station licensed to Aloha, Oregon, and serving the Portland metropolitan area. The station is owned, and the broadcast license held, by the Educational Media Foundation. It airs the national contemporary Christian radio format known as "K-Love."

<span class="mw-page-title-main">KWYL</span> Radio station in South Lake Tahoe, California

KWYL is a commercial FM radio station licensed to South Lake Tahoe, California, and serving the Reno metropolitan area. The station broadcasts in full 5.1 digital surround sound and has a rhythmic contemporary radio format. It is owned by Cumulus Media. The studios and offices are located on Plumb Lane in South Reno.

<span class="mw-page-title-main">WHLL</span> Radio station in Springfield, Massachusetts

WHLL – branded as Nueva 98.1 – is a commercial radio station broadcasting a Spanish-language latin pop format licensed to Springfield, Massachusetts. Owned by Audacy, Inc., the station serves the Springfield metropolitan area; and the Pioneer Valley of Western Massachusetts. The WHLL studios are located at the Naismith Memorial Basketball Hall of Fame in Springfield, alongside sister stations WMAS-FM and WWEI, while the station transmitter, shared with WMAS-FM, resides in Springfield's Brightwood neighborhood. In addition to a standard analog transmission, WHLL simulcasts over low-power analog Springfield translator W251CT (98.1 FM) and on the second HD Radio channel of WMAS-FM, and streams online via Audacy.

<span class="mw-page-title-main">WLXC</span> Radio station in Columbia, South Carolina

WLXC is an urban adult contemporary radio station licensed to Columbia, South Carolina that serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an ERP of 6 kW. The station goes by the name Kiss 103.1 and its current slogan is "Columbia’s Best Variety of R&B."Its studios are located at the Tower building in Downtown Columbia, South Carolina and the transmitter is in Columbia northeast of downtown.

<span class="mw-page-title-main">WRSR</span> Radio station in Owosso, Michigan

WRSR is a radio station broadcasting a classic rock format. Licensed to Owosso, Michigan, it first began broadcasting in 1965 under the WOAP-FM call sign. Its transmitter is located east of Owosso, while its studios are located in Flint Township. It also broadcasts Detroit Lions games.

References

  1. ↑ "Facility Technical Data for WRBO". Licensing and Management System. Federal Communications Commission.
  2. ↑ "#51 Memphis". Radio Online. Retrieved May 17, 2018.
  3. ↑ "White's Radio Log" (PDF), Radio-TV Experimenter, vol. 21, no. 2, p. 108, October–November 1966
  4. 1 2 "Call Sign History".
  5. 1 2 Elkins, Ashley (October 23, 1996). "Radio stations". Northeast Mississippi Daily Journal. Roswel Tupelo. Retrieved April 6, 2018.
  6. 1 2 "Short takes". The Memphis Flyer. July 10, 1997. Archived from the original on October 7, 1999. Retrieved April 6, 2018.
  7. ↑ Hanas, Jim (June 11, 1998). "Urban Assault Vehicle". The Memphis Flyer. Archived from the original on October 2, 1999. Retrieved April 6, 2018.
  8. ↑ "Citadel Broadcasting to Acquire 4 Radio Stations from Barnstable Broadcasting". Citadel Broadcasting. January 29, 2004. Retrieved April 6, 2018.
  9. ↑ Allison, David (December 1, 2017). "Owner of several Memphis radio stations files Chapter 11 bankruptcy". Memphis Business Journal. Retrieved April 6, 2018.
  10. ↑ Bond, Paul (March 10, 2011). "Cumulus Media to Buy Citadel Broadcasting in $2.4 Billion Deal". The Hollywood Reporter. Retrieved April 6, 2018.
  11. ↑ "Mediabase Makes Panel Changes" from All Access (March 9, 2012)
  12. ↑ "Walking In Memphis: Grizzlies Move Radio Broadcasts To ESPN-Affiliated Stations". Sports Business Daily. August 18, 2011. Retrieved May 17, 2018.

34°51′43″N89°52′41″W / 34.862°N 89.878°W / 34.862; -89.878

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.