Broadcast area | Wilmington Metro |
---|---|
Frequency | 97.3 MHz |
Branding | Coast 97.3 |
Programming | |
Format | Mainstream urban |
Affiliations | Premiere Networks |
Ownership | |
Owner |
|
WAAV, WGNI, WKXS-FM, WWQQ-FM | |
History | |
First air date | February 24, 1970 (as WHSL-FM) |
Former call signs | WHSL-FM (1970-1989) WMFD-FM (1989-1990) [1] |
Technical information | |
Facility ID | 8584 |
Class | C1 |
ERP | 100,000 watts |
HAAT | 269.3 meters |
Transmitter coordinates | 34°03′0″N78°04′56″W / 34.05000°N 78.08222°W |
Links | |
Webcast | Listen live |
Website | coast973.com |
WMNX (97.3 FM) is a mainstream urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.
97.3 started in 1970 as WHSL-FM, sister station to AM 1490 WHSL. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3"[ citation needed ]. In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue. [2] Today, WMNX airs a mainstream urban format.
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