WQLH

Last updated
WQLH
WQLH STAR98 logo.png
Broadcast area Green Bay-Appleton-Oshkosh
Frequency 98.5 MHz
BrandingStar 98
Programming
Format Hot adult contemporary
Affiliations Westwood One
Ownership
Owner
WDUZ-AM-FM, WKRU, WOGB
History
First air date
1967 (as WDUZ-FM)
Former call signs
WDUZ-FM (1967-1990)
Call sign meaning
We're Quality Light Hits (former slogan)
Technical information
Facility ID 25121
Class C1
ERP 100,000 watts
HAAT 152 meters (499 ft)
Links
Webcast Listen live
Website www.star98.net

WQLH (98.5 FM, "Star 98") is a hot adult contemporary formatted radio station licensed to Green Bay, Wisconsin and serving Green Bay, Appleton, Oshkosh, and Northeast Wisconsin. The station is owned and operated by Cumulus Media. WQLH's studios are located on Victoria Street in Green Bay, while its transmitter is located near Suamico.

Contents

History

The station launched in 1967 as WDUZ-FM on 98.3 with 3,000 watts and a minimal antenna height of 77' (and would later move to 98.5) (a sister station to WDUZ) and aired a beautiful music format until January 1990. At that time, the station shifted to a soft adult contemporary format as "Light 98.5 WQLH" (meaning "Quality Light Hits"). The format would evolve into a more modern (and more upbeat) hot adult contemporary playlist by the mid-1990s (with the station being rebranded as "98.5 Mix FM"), eventually adopting the "Star 98" branding in December 1999, when the station was purchased by Cumulus Media.

Cumulus swapped WQLH and four other Green Bay stations to Clear Channel in 2009 in exchange for two Cincinnati radio stations; however, Cumulus continued to operate the stations. In August 2013, Clear Channel reached a deal to sell the five stations back to Cumulus. [1]

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References

  1. "Ownership Of Green Bay Cluster Goes Back From Clear Channel To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.

44°38′42″N88°08′13″W / 44.645°N 88.137°W / 44.645; -88.137