WRON-FM

Last updated
WRON-FM
WRON 103.1THEBEAR logo.png
Broadcast area Lewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
Frequency 103.1 MHz
Branding103.1 The Bear
Programming
Format Country
Affiliations ABC Radio News
PRN Radio
West Virginia MetroNews
Ownership
Owner
  • Radio Greenbrier, Inc.
  • (Michael J. Kidd)
WKCJ, WRLB, WRON, WSLW
History
First air date
1981
Former call signs
WKCJ (1981–2008)
WRON-FM (2008–Present)
Call sign meaning
WRONceverte
calls previous community of license
Technical information [1]
Licensing authority
FCC
Facility ID 59675
Class B1
Power 3,300 Watts
HAAT 273 meters (896 ft)
Transmitter coordinates
37°48′17.0″N80°21′3.0″W / 37.804722°N 80.350833°W / 37.804722; -80.350833
Links
Public license information
Webcast WRON-FM Webstream
Website WRON-FM Online

WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Station Swap and Sale

All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.


  1. "Facility Technical Data for WRON-FM". Licensing and Management System. Federal Communications Commission.

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WVBB may refer to: