WRON-FM

Last updated

WRON-FM
Broadcast area
Frequency 103.1 MHz
Branding103.1 The Bear
Programming
Format Country
Affiliations
Ownership
Owner
  • Radio Greenbrier, Inc.
  • (Michael J. Kidd)
History
First air date
1981 (1981)
Former call signs
WKCJ (1981–2008)
Call sign meaning
Ronceverte (previous community of license)
Technical information [1]
Licensing authority
 FCC
Facility ID 59675
Class B1
ERP 3,300 watts
HAAT 273 meters (896 ft)
Transmitter coordinates
 37°47′54.4″N80°30′55.2″W / 37.798444°N 80.515333°W / 37.798444; -80.515333
Links
Public license information
Webcast Listen live
Website twovirginiasmedia.com/radio-greenbrier/the-bear-103-1/

WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Contents

Station swap and sale

All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia–based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1,542 feet (470 m).

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.

References

  1. ↑ "Facility Technical Data for WRON-FM". Licensing and Management System. Federal Communications Commission.


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