WTSA (AM)

Last updated
WTSA
WTSA 99.5 The Beast logo.png
Frequency 1450 kHz
Branding99.5 The Beast
Programming
Format Active rock
Ownership
OwnerFour Seasons Media, Inc.
WTSA-FM
History
First air date
April 19, 1950
Former call signs
  • WTSA (1950–1984)
  • WMMJ (1984–1986) [1]
Call sign meaning
Tri-State Area (Vermont, New Hampshire, Massachusetts)
Technical information [2]
Licensing authority
 FCC
Facility ID 67763
Class C
Power 1,000 watts (unlimited)
Transmitter coordinates
 42°52′13″N72°33′35″W / 42.87028°N 72.55972°W / 42.87028; -72.55972
Translator(s) 99.5 W258DQ (Brattleboro)
Links
Public license information
Webcast Listen Live
Website 995thebeast.com

WTSA (1450 AM, "99.5 The Beast") is a radio station licensed to serve Brattleboro, Vermont. It first signed on in 1950.

The station was assigned the WTSA call letters by the Federal Communications Commission on August 1, 1986. [1] WTSA signed on April 19, 1950, as a sister station to WKBR in Manchester, New Hampshire. The station was first in Brattleboro and was positioned to serve Vermont, New Hampshire and Massachusetts. WTSA was sold to the Puritan Radio Group, and later to McGavern/Guild. McGavern changed the middle of the road format to top 40 in the mid 1960s. WTSA was always the most popular station in the region, being a strongly personality directed format. In 1967 WTSA had a Hooper Index listenership of 49.7 market share out of a 13-station measure. WTSA-FM would be added in 1975, and with ownership changes, the format on AM was moved to FM.[ citation needed ]

On March 4, 2019, WTSA changed their format from sports to active rock, branded as "99.5 The Beast" in reflection of its FM translator, W258DQ (99.5). [3]

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References

  1. 1 2 "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ↑ "Facility Technical Data for WTSA". Licensing and Management System. Federal Communications Commission.
  3. ↑ The Beast Rocks Into Brattleboro Radioinsight - March 5, 2019


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