WWBR

Last updated

WWBR
WWBR FM.png
Broadcast area Big Rapids, Michigan
Frequency 100.9 MHz (HD Radio)
BrandingBig Country 100.9
Programming
Format Country
Subchannels HD2: Contemporary Christian "Smile FM"
HD3: News/Talk (WBRN (AM) simulcast)
Ownership
OwnerMentor Partners
History
First air date
1964 (as WBRN-FM)
Former call signs
WBRN-FM (1964-7/5/2005)
Call sign meaning
Big Rapids
Technical information [1]
Licensing authority
FCC
Facility ID 70505
Class A
ERP 6,000 watts
HAAT 97 meters
Translator(s) HD2: 95.1 W256CC (Big Rapids)
HD3: 107.7 W299BE (Big Rapids)
Links
Public license information
Webcast Listen Live
Website bigcountry1009.com
smile.fm (HD2)

WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.

Contents

HD Radio

On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM. [2]

Previous logos

WWBR-FM.jpg

References

  1. "Facility Technical Data for WWBR". Licensing and Management System. Federal Communications Commission.
  2. Rewind 98.9 Debuts in Big Rapids Radioinsight - September 9, 2025

43°39′50″N85°28′55″W / 43.664°N 85.482°W / 43.664; -85.482