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Broadcast area | Big Rapids, Michigan |
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Frequency | 100.9 MHz (HD Radio) |
Branding | Big Country 100.9 |
Programming | |
Format | Country |
Subchannels | HD2: Contemporary Christian "Smile FM" HD3: News/Talk (WBRN (AM) simulcast) |
Ownership | |
Owner | Mentor Partners |
History | |
First air date | 1964 (as WBRN-FM) |
Former call signs | WBRN-FM (1964-7/5/2005) |
Call sign meaning | Big Rapids |
Technical information [1] | |
Licensing authority | FCC |
Facility ID | 70505 |
Class | A |
ERP | 6,000 watts |
HAAT | 97 meters |
Translator(s) | HD2: 95.1 W256CC (Big Rapids) HD3: 107.7 W299BE (Big Rapids) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | bigcountry1009.com smile.fm (HD2) |
WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM. [2]
43°39′50″N85°28′55″W / 43.664°N 85.482°W