What Katie Did (company)

Last updated
What Katie Did
IndustryFashion
Founded1999;26 years ago (1999)
HeadquartersLondon, England, United Kingdom
Key people
Katie Thomas ( née  Halford)
Richard Thomas
Products Lingerie
Website www.whatkatiedid.com

What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas.

Contents

History

In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest £100 in nylons to sell at The London Fetish Fair. [1] This led to Thomas creating her own website.

In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country. [2] The next year, the company opened a boutique in London Portobello. [3] In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.[ citation needed ]

Thomas has also appeared advising on corsets on ABC's Nightline in 2012 and in the same year was nominated for Cosmopolitan's Businesswoman of the Year. [4]

Style

The brand recreates designs from the 1950s including the bullet bra, which has been worn by celebrities such as Madonna and Rihanna. [5] [6] What Katie Did are also known for their steel boned corsets. [7]

Models

Models for the company include Bernie Dexter, Missy Malone, Jami Deadly and Miss Polly Rae.[ citation needed ]

References

  1. ↑ "Designer Interviews: Katie Halford of What Katie Did". The Lingerie Addict. 2011-08-01. Retrieved 2013-10-24.
  2. ↑ Nonita (2011-03-29). "Vintage Pin Up Style | Meet Katie Halford from 'What Katie Did'". Wambamclub.com. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  3. ↑ "What Katie Did | 26 Portobello Green W10 5TZ". Timeout London. 1999-11-30. Retrieved 2013-10-24.
  4. ↑ "#TheCosmos - who are the celebs of real life?". Cosmopolitan. 2011-11-02. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  5. ↑ "Rihanna wears What Katie Did for 777 tour". Lingerie Insight. 2012-11-20. Archived from the original on 2012-12-19. Retrieved 2019-10-25.
  6. ↑ "Interview with Katie of What Katie Did". Pin-Up Parade. Retrieved 2013-10-24.
  7. ↑ Barford, Vanessa (2012-06-19). "BBC News - The re-re-re-rise of the corset". BBC News . Retrieved 2013-10-24.

Further reading

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