Yahoo7

Last updated

Yahoo7
Yahoo7 logo.svg
Type of site
Internet portal
Owner Oath Inc
Website au.yahoo.com
CommercialYes
RegistrationOptional
Launched1 September 1997 (as Yahoo! Australia)
Current statusActive

Yahoo7 (originally Yahoo!7 until late 2014) is the Australian subsidiary of global internet company Yahoo! Originally a 50/50 joint venture between Yahoo! and Seven West Media, it has been a 100% subsidiary of Verizon Media since March 2018. Yahoo7 is a web portal, providing email, online news and lifestyle content, as well as weather, travel and retail comparison services.

Yahoo! Internet services provider

Yahoo! is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media. The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early Internet era in the 1990s.

Seven West Media ASX-listed media company

Seven West Media Limited is an ASX-listed media company and is Australia's largest diversified media business, formed by the acquisition by West Australian Newspapers Holdings Limited (WAN) of the Seven Media Group. It has a leading presence in broadcast television, radio, newspaper publishing, magazine publishing and online. Seven Group Holdings Ltd (SGH), a company controlled by Australian Capital Equity, is Seven West Media's largest shareholder with 33.2% of Seven West Media shares and $250m Seven West Media convertible preference shares (CPS).

Verizon Media Internet content subsidiary of Verizon Communications

Verizon Media is a subsidiary of Verizon Communications that serves as the umbrella company of its digital platforms. The name "Oath" was chosen to convey its commitment to the digital media business upon its founding in June 2017, although it was ultimately rebranded as Verizon Media in January 2019.

Contents

History

Origins

Yahoo!'s services originally came to Australia in 1997 with Yahoo! Australia launching on 1 September that year. [1]

Seven Media Group founded i7 in September 2000 as their online service. [2] In October 2001, Seven partnered with internet service provider AOL and established a joint venture called AOL7 in an attempt to boost the i7 platform. However, the partnership was unsuccessful with AOL reporting its biggest quarterly loss in U.S. history in April 2002, [3] and Seven and AOL later selling the venture to Primus Telecommunications in February 2004. [4] i7 was replaced by Seven's new website, Seven.com.au, soon afterwards.

AOL software company

AOL is an American web portal and online service provider based in New York City. It is a brand marketed by Verizon Media.

Yahoo7

Yahoo7 was founded in January 2006 as a cross-media entity which would expand the content distribution networks of both internet-centric Yahoo and broadcast corporation Seven Media Group (now Seven West Media). Yahoo7's logo incorporates Yahoo! branding with Seven West Media's red "7". Yahoo7 replaced Yahoo!'s Australian and New Zealand websites which had been in operation since September 1997, [1] taking on the majority of Seven's online operations in the process. Ryan Stokes, current chairman of Seven's Pacific Magazines division, said in a media release that the Yahoo7 entity would provide a "leading platform to engage the online audiences with the best global products and locally relevant media content for their connected lives". [5]

Pacific Magazines is a magazine publisher operating in Australia, owned by Seven West Media.

In December 2006, Yahoo7 expanded its presence in New Zealand by partnering with Telecom New Zealand to establish Yahoo!Xtra. The venture was rebranded as Yahoo! New Zealand in April 2011 after Telecom sold its 49% share back to Yahoo7.

New Zealand Country in Oceania

New Zealand is a sovereign island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses—the North Island, and the South Island —and around 600 smaller islands. New Zealand is situated some 2,000 kilometres (1,200 mi) east of Australia across the Tasman Sea and roughly 1,000 kilometres (600 mi) south of the Pacific island areas of New Caledonia, Fiji, and Tonga. Because of its remoteness, it was one of the last lands to be settled by humans. During its long period of isolation, New Zealand developed a distinct biodiversity of animal, fungal, and plant life. The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions. New Zealand's capital city is Wellington, while its most populous city is Auckland.

Yahoo!Xtra

Yahoo!Xtra was a New Zealand web portal that existed under that name from 2007 to 2011. It was a joint venture between Yahoo!7 and Telecom New Zealand. Yahoo!7 held a 51 percent stake in the company and Telecom NZ held 49 percent. Because Yahoo!7 is a 50/50 venture, Yahoo! proper was therefore a 25.5% owner of Yahoo!Xtra. Telecom announced in April 2011 that it had sold its share to Yahoo!7 and Yahoo!Xtra was rebranded as Yahoo! New Zealand.

In recent years, Yahoo7 has made a series of high-profile online acquisitions to supplement its core search and marketing businesses. The company purchased Australian sports tipping site OzTips in mid-2010 [6] and acquired Australian group buying site Spreets for $40m in early 2011. [7] Spreets saw its membership increase by 140 per cent to 1.18m since the acquisition. [8]

In March 2018, Seven West Media sold its 50% stake in Yahoo7 to Oath. This is despite earlier reports where Oath would sell their stake. By this time, Seven was in the process of uncoupling its services from Yahoo7, through the establishment of 7plus replacing Plus 7 and their travel website: 7Travel. The sale is set to go through by August this year. [9]

Products and services

Online content

Yahoo7 derives its content from a number of sources including Seven West Media's flagship media properties Seven Network and Pacific Magazines, and a variety of news and online media sites, as well as third-party content from Sony. The company runs a number of online sections which collate and augment content from these media outlets, including TV content supplementing Seven's programming and a Lifestyle portal that draws on content from Yahoo7, Pacific Magazines and Seven among others. Yahoo7 also publishes an increasing volume of online-only content to supplement Seven West Media's print and broadcast channels, particularly lifestyle journalism and rich media published through the Yahoo7 Lifestyle section.

Plus7

In January 2010, Yahoo7 launched Plus7, an online catch-up portal for viewers to stream select TV shows with locked commercials and Seven News updates for a limited period of time after airing. [10] The free service allows users to watch a range of video content on demand, full length episodes from Channel Seven, 7mate and other content partners. The service has been compared to the ABC iview which performs a similar function.

The Plus7 was released for Android and iOS in 2013. Plus7 is now available on desktop, mobile and tablet devices as well as other platforms including Fetch TV, Xbox, PlayStation and Telstra TBox. [11]

Web

Yahoo7 also hosts a localised version of its Yahoo! communication and search as well as other vertical search services such as Yahoo7 Answers.

Logo used from 2006-2014 Yahoo!7 logo.svg
Logo used from 2006–2014

From its creation in 2006 until late 2014, Yahoo7 used a logo identical to the common red logo of the time, with the addition of the Seven Network logo and an identical red colouring. This logo was replaced with the updated Yahoo! logo introduced to the United States in 2013, but included the Seven Network logo.

Notes and references

  1. 1 2 "Press Release: Now Australia And New Zealand Can Yahoo! Too". Yahoo! Inc. 1 September 1997. Archived from the original on 12 January 2008. Retrieved 9 September 2016.CS1 maint: Unfit url (link)
  2. "Seven unveils Internet portal". Illawarra Mercury. 12 September 2000. Retrieved 8 May 2016.
  3. "Seven partner AOL blames Net for huge loss". Sydney Morning Herald. 26 April 2002. Retrieved 8 May 2016.
  4. "Seven out of Internet business". Illawarra Mercury. 12 February 2004. Retrieved 8 May 2016.
  5. "Media Release: Yahoo!7 redefines Australian media landscape" (PDF). Yahoo7 Press Room. Retrieved 18 January 2012.
  6. "Yahoo!7 acquires OzTips.com". mUmbrella.
  7. Chirgwin, Richard (20 January 2011). "Yahoo7 buys Spreets, bubble inflates". The Register . Retrieved 7 June 2007.
  8. "Seven West Media: Annual Report" (PDF). July 2011. p. 19. Retrieved 19 January 2012.
  9. Duke, Jennifer (27 March 2018). "Seven sells its 50 per cent stake in Yahoo7". The Sydney Morning Herald.
  10. "Seven launches online catch up:Plus7;". TV Tonight. Retrieved 10 March 2015.
  11. "Plus7 adds Kid's channel;". TV Tonight. Retrieved 10 March 2015.

Coordinates: 33°51′21″S151°12′13″E / 33.855927°S 151.203625°E / -33.855927; 151.203625

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