History
The company was founded in April 2015 by Bhavin Turakhia [13] and Ramki Gaddipati. [14] Its initial offerings were for employee tax benefits, automated cafeterias, employee gifting, and digital payments. [15] In 2016, Bhavin Turakhia invested around $19 million into Zeta. [16] Initially, Zeta payments were only supported by the MasterCard network, but later the company also tied up with the National Payments Corporation of India's RuPay. [17]
In June 2017, the company invested 5–10 crore to buy a minority stake in an HR company called ZingHR. [18] [19]
Zeta bought a minority stake in PeopleStrong in January 2018. [20] In 2020, Zeta launched its technology platform-as-a-service in the Philippines and Vietnam with Sodexo being its first client in these countries. [21]
Zeta launched its digital credit as a service in 2024 built on the NPCI’s Credit Line on UPI (CLOU) for Indian banks. [22]
The company operates in North America, the United Kingdom, Brazil, the Philippines, Italy, Spain, and Vietnam. [23] Its headquarters are in San Francisco, California, [24] and it has offices in India and Dubai. [25]
Funding
In 2019, Zeta received an investment from Sodexo BRS at a valuation of $300 million [26] and this unit also merged with Zeta’s employee benefits business. [27]
In 2021, Zeta secured a Series C investment of $250 million from SoftBank Vision Fund 2 valuing Zeta at $1.45 billion. [28] [29]
In March 2022, Zeta secured an additional $30 million from Mastercard at a valuation of $1.5 billion. [30]
In February 2025, Zeta received $50 million from a strategic investor at a valuation of $2 billion. [31] [32]
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₹893 crore (US$110 million) (FY24) [6] 
