2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
The official emblem "Winter Dream" (冬梦) was unveiled on 15 December 2017 at the Beijing National Aquatics Center. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skier and the bottom is meant to resemble a skater. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the Nanjing 2014 logo. [1]
The Games' promotional slogan is Joyful Rendezvous Upon Pure Ice and Snow (Chinese :纯洁的冰雪，激情的约会), which was used for the candidature process for Beijing to bid for the 2022 Games. On September 17, 2021 the Beijing 2022 announce the slogan of Olympic Winter Games "Together for a Shared Future!" (Chinese :一起向未来！Yīqǐ xiàng wèilái!). [2] A song with the same name, "Together for a Shared Future" was sung in two versions: one by Jackson Yee, the other by William Chan and Tia Ray; to promote the slogan of the Winter Olympics and Paralympics. [3]
The mascot "Bing Dwen Dwen" (Chinese :冰墩墩; pinyin :Bīng Dūn Dūn) was unveiled on 17 September 2019 at the Shougang Ice Hockey Arena and was designed by Cao Xue. [4] The giant panda, is often regarded as one main symbols of China. Its helmet is also indicative of the snow and ice of winter sports. Along with the Olympic mascot, the Paralympic mascot was also revealed on the same day. [5]
| Sponsors of the 2022 Winter Olympics [6] |
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| Worldwide Olympic Partners |
| Official partners |
Official sponsors
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| Official Exclusive Suppliers |
Official suppliers
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The Fuwa were the mascots of the 2008 Summer Olympics in Beijing. The designs were created by Han Meilin, a famous Chinese artist. The designs were publicly announced by the National Society of Chinese Classic Literature Studies on 11 November 2005 at an event marking the 1000th day before the opening of the games.
The Paralympic symbols are the icons, flags, and symbols used by the International Paralympic Committee to promote the Paralympic Games.
The 2022 Winter Olympics (2022年冬季奥林匹克运动会), officially called the XXIV Olympic Winter Games and commonly known as Beijing 2022 (北京2022), was an international winter multi-sport event held from 4 to 20 February 2022 in Beijing, China, and surrounding areas with competition in selected events beginning 2 February 2022. It was the 24th edition of the Winter Olympic Games.
The 2024 Summer Olympics, officially the Games of the XXXIII Olympiad and commonly known as Paris 2024, is an upcoming international multi-sport event that is scheduled to take place from 26 July to 11 August 2024 with Paris as its main host city and 16 cities spread across metropolitan France and one in Tahiti—an island within the French overseas country and overseas collectivity of French Polynesia—as a subsite.
The 2018 Winter Paralympics, the 12th Paralympic Winter Games, and also more generally known as the PyeongChang 2018 Paralympic Winter Games, were an international multi-sport event for athletes with disabilities governed by the International Paralympic Committee (IPC), that was held in Pyeongchang, South Korea, from 9 to 18 March 2018. They were the second Paralympics to be held in South Korea, following the 1988 Summer Paralympics in Seoul.
The 2022 Asian Games, officially known as the 19th Asian Games, also known as Hangzhou 2022,, will be a multi-sport event celebrated in Hangzhou, Zhejiang, China. Hangzhou will be the third Chinese city to host the Asian Games, after Beijing in 1990 and Guangzhou in 2010.
The 2022 Winter Paralympics, commonly known as Beijing 2022, was an international winter multi-sport parasports event held in Beijing, China from 4 to 13 March 2022. This was the 13th Winter Paralympic Games, as administered by the International Paralympic Committee (IPC).
The 2024 Summer Paralympics, also known as the Paris 2024 Paralympic Games, and commonly known as Paris 2024, is an upcoming international multi-sport parasports event governed by the International Paralympic Committee, to be held in Paris, France, from 28 August to 8 September 2024. These games mark the first time Paris will host the Paralympics in its history and the second time that France will host the Paralympic Games, as Tignes and Albertville joint hosted the 1992 Winter Paralympics. The final decision was made by the IOC on 13 September 2017, at their annual session in Lima, Peru.
The Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games (北京2022年冬奥会和冬残奥会组织委员会) (BOCWOG) was a public institution with legal person status, responsible for the organisation and coordination of all the preparations and delivery of the 2022 Olympic and Paralympic Winter Games. It was located at the former steel plant of Shougang Corporation in Shijingshan District, Beijing. The executive board of the Beijing 2022 was its sole executive agency. The Chairman was Cai Qi, who is also a CCP Politburo member and Beijing CCP secretary.
Zhang Jiaqi is a Chinese diver. She won the gold medals of Women's 10m Platform and Women's 10m Synchronised Platform in 2018 FINA Diving World Cup.
The 2022 Asian Para Games, also known as the IV Asian Para Games, and commonly known as the Hangzhou 2023 Asian Para Games, is a multi-sport event that parallels the 2022 Asian Games which will held for Asian athletes with disability in Hangzhou, Zhejiang, China from 22 to 28 October 2023. Hangzhou will be the second Chinese city to host the Asian Para Games, after Guangzhou in 2010.
2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.
Bing Dwen Dwen is the official mascot of the 2022 Winter Olympics, and Shuey Rhon Rhon is the official mascot of the 2022 Winter Paralympics. The name of Bing Dwen Dwen possibly means ice hulu, as 墩 (Dūn) in its name is a homophone of 礅 (Dūn) in the word 糖礅 in Tianjin dialect, meaning tanghulu, the prototype of the mascot. Both events were held in Beijing, the capital of China.
China competed at the 2020 Winter Youth Olympics in Lausanne, Switzerland from 9 to 22 January 2020.
The 2022 Winter Olympics torch relay was run from 18 October 2021 until 4 February 2022. After it was lit in Olympia, Greece, the torch traveled in a symbolic relay to Athens on 19 October. The Chinese leg ended in Beijing National Stadium, at the end of the opening ceremony. On 20 October 2021, it was announced that the Chinese leg will have only three days, starting on 2 February, at the morning of the first day of the Chinese New Year as stage 3. Unlike the previous relays, the relay only visited the three venues clusters, the main sights of Beijing and the city of Zhangjiakou. The final torch was lit by long-distance runner Dilnigar Ilhamjan and nordic combined Zhao Jiawen.
The 2022 Winter Olympics opening ceremony was held at Beijing National Stadium, China on 4 February 2022. As mandated by the Olympic Charter, the proceedings are expected to combine the formal and ceremonial opening of this international sporting event, including welcoming speeches, hoisting of the flags and the parade of athletes, with an artistic spectacle to showcase the host nation's winter culture and modern history. The Games were officially opened by Xi Jinping, general secretary of the Chinese Communist Party and president of the People's Republic of China.
Fan Suyuan is a Chinese curler from Dunhua. She lives in Beijing.
Mongolia competed at the 2022 Winter Paralympics in Beijing, China which took place between 4–13 March 2022. In total, three athletes competed. It was the fifth time the country competed at the Winter Paralympics.
The China national para ice hockey team, established in 2017, represents the People's Republic of China in international sledge hockey competitions and is governed by the Winter Sports Management Center of the State Sports General Administration of China (国家体育总局冬季运动管理中心).
