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| 2010 Winter Olympics |
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2010 Winter Olympics marketing was a long running campaign that began when Vancouver won its bid to host the games in 2003.
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| Part of a series on |
| 2010 Winter Olympics |
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2010 Winter Olympics marketing was a long running campaign that began when Vancouver won its bid to host the games in 2003.
The 2010 Winter Olympics logo was unveiled on April 23, 2005, and is named Ilanaaq the Inunnguaq. Ilanaaq is the Inuktitut word for friend. The logo was based on the Inukshuk (stone landmark or cairn) built by Alvin Kanak for the Northwest Territories Pavilion at Expo 86 and donated to the City of Vancouver after the event. It is now used as a landmark on English Bay Beach.
The slogan for the 2010 Olympics was "With glowing hearts" (French : Des plus brillants exploits). The slogan is a reference to Canada's national anthem, O Canada. [1]
Leo Obstbaum (1969–2009), the late director of design for the 2010 Winter Olympics, oversaw and designed many of the main symbols of the Games, including the mascots, medals and the design of the Olympic torches. [2]
The mascots for the 2010 Winter Olympic and Paralympic Games were designed by Vicki Wong and Michael C. Murphy of Meomi Design and introduced on November 27, 2007. [3] Inspired by traditional First Nations creatures, the mascots include:
The Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games, [4] and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments; where designs honouring the top three were added to the series of coins. [5]
An international release of a DVD box set of the Olympics was released on 15 June 2010 in English and French. [6]
Three albums, Canada's Hockey Anthems: Sounds of the Vancouver 2010 Winter Olympic Games, Sounds of Vancouver 2010: Opening Ceremony Commemorative Album , and Sounds of Vancouver 2010: Closing Ceremony Commemorative Album , composed, arranged and produced by Dave Pierce, were released to accompany the Games. [7] Pierce's Music Direction for the Opening and Closing Ceremonies led him to win the Primetime Emmy Award for "Outstanding Music Direction" in 2010. [8]
The official song for the games was "I Believe". The song was sung by Nikki Yanofsky representing Anglophone Canada and Annie Villeneuve represented Francophone Canada. [9]
Two official video games have been released to commemorate the Games: Mario & Sonic at the Olympic Winter Games was released for Wii and Nintendo DS in October 2009, while Vancouver 2010 was released in January 2010 for Xbox 360, Windows and PlayStation 3.
Canada Post released many stamps to commemorate the Vancouver Games including, one for each of the mascots and one to celebrate the first Gold won in Canada. Many countries' postal services have also released stamps, such as the US, [10] Germany, [11] Australia (who present medallists with a copy of the stamps depicting their image), [12] Austria, [13] Belarus, [14] Croatia, [15] Czech Republic, [16] Estonia, [17] France, [18] Italy, [19] Liechtenstein, [20] Lithuania, [21] Poland, [22] Switzerland, [23] Turkey [24] and Ukraine. [25]
Alpine skiing at the 2002 Winter Olympics consisted of ten events held 10–23 February in the United States near Salt Lake City, Utah. The downhill, super-G, and combined events were held at Snowbasin, the giant slaloms at Park City, and the slaloms at adjacent Deer Valley.
The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games and also known as Vancouver 2010, were an international winter multi-sport event held from February 12 to 28, 2010 in Vancouver, British Columbia, Canada, with some events held in the surrounding suburbs of Richmond, West Vancouver and the University of British Columbia, and in the nearby resort town of Whistler. It was regarded by the Olympic Committee to be among the most successful Olympic games in history, in both attendance and coverage. Approximately 2,600 athletes from 82 nations participated in 86 events in fifteen disciplines. Both the Winter Olympic and Paralympic Games were organized by the Vancouver Organizing Committee (VANOC), headed by John Furlong. The 2010 Winter Games were the third Olympics to be hosted by Canada, and the first to be held within the province of British Columbia. Canada had hosted the 1976 Summer Olympics in Montreal, Quebec, and the 1988 Winter Olympics in Calgary, Alberta.
The 1976 Winter Olympics, officially known as the XII Olympic Winter Games and commonly known as Innsbruck 1976, were a winter multi-sport event celebrated in Innsbruck, Austria, from February 4 to 15, 1976. The games were awarded to Innsbruck after Denver, the original host city, withdrew in 1972. This was the second time the Tyrolean capital had hosted the Winter Olympics, having first done so in 1964.
The 2010 Winter Paralympics, or the tenth Paralympic Winter Games, were held in Vancouver and Whistler, British Columbia, Canada from March 12 to 21, 2010. The opening ceremony took place in BC Place Stadium in Vancouver and the Closing Ceremony in Whistler Medals Plaza.
Three cities made the shortlist with their bids to host the 2010 Winter Olympics and Paralympics, which were awarded to Vancouver, British Columbia, Canada, on July 2, 2003. The other shortlisted cities were Pyeongchang and Salzburg. Although Bern was originally shortlisted along with Vancouver, Pyeongchang and Salzburg, a referendum held in September 2002 revealed that a majority of the citizens of Bern did not support pursuing the candidacy. There were four other cities vying for the hosting honour, that had been dropped by the International Olympic Committee: Andorra la Vella, Harbin, Jaca and Sarajevo.
Ski jumping at the 1976 Winter Olympics consisted of two events held from 7 to 15 February, with the large hill event taking place at Bergiselschanze, and the normal hill event at Seefeld.
Nordic combined at the 1976 Winter Olympics, consisted of one event, held from 8 February to 9 February at Seefeld.
Luge at the 1976 Winter Olympics consisted of three events at Olympic Sliding Centre Innsbruck. The competition took place between 4 and 7 February 1976.
Bobsleigh at the 1976 Winter Olympics consisted of two events, at Olympic Sliding Centre Innsbruck. The competition took place between 6 and 14 February 1976.
Schuss was the first mascot of the 1968 Winter Olympics in Grenoble, France, featuring a stylized cartoon character wearing skis. Schuss was seen on pins and small toys. Afterwards, every Olympic Games has had a mascot
Since the 1976 Summer Olympics in Montreal, the Royal Canadian Mint has struck Summer and Winter Olympic coins to mark Games held in Canada.
Shelagh Armstrong is a Canadian illustrator, and was the recipient of the 1985 Will Davies award for excellence in illustration.
The first stamps that Canada Post released to commemorate an Olympic event were in commemoration of the 1976 Summer Olympics. This event was held in Montreal. The issue date of these patriotic memorabilia is dated September 20, 1973 and the issue price was 8 cents. It is noteworthy that the issue date coincides with the opening day of the British North America Philatelic Society meeting in Calgary. This is significant because both the design and purpose of this stamp is geared towards the interests of philatelists and all Canadian citizens alike.
The Royal Canadian Mint has made coins with various themes. Most recently, ice hockey has been used for many numismatic releases. The first known ice hockey coin was for the 1988 Winter Olympics. Issued on February 25, 1986, the coin featured a goalie on the coin. Edge lettering was also used for the coin, the first time that it was used on silver coins.
The 2012 Winter Youth Olympic Games, officially known as the I Winter Youth Olympic Games (YOG), were an international multi-sport event for youths that took place in Innsbruck, Austria, on 13–22 January 2012. They were the inaugural Winter Youth Olympics, a major sports and cultural festival celebrated in the tradition of the Olympic Games. Approximately 1100 athletes from 70 countries competed. The decision for Innsbruck to host the Games was announced on 12 December 2008 after mail voting by 105 International Olympic Committee (IOC) members. Innsbruck is the first city to host three winter Olympic events, having previously hosted the 1964 Winter Olympics and the 1976 Winter Olympics.
Miga and Quatchi are the official mascots of the 2010 Winter Olympics, Sumi is the official mascot of the 2010 Winter Paralympics, and Mukmuk is their designated "sidekick" for both games, held in Vancouver, British Columbia, Canada. The four mascots were introduced on November 27, 2007. They were designed by the Canadian and American design studio, Meomi Design. It was the first time that the Olympic and Paralympic mascots were introduced at the same time.
Belgium sent a delegation to compete at the 2010 Winter Olympics in Vancouver, British Columbia, Canada from 12–28 February 2010. The nation has been to every Winter Olympics except two, both in the 1960s. The Belgian delegation to Vancouver consisted of eight athletes, competing in four different sports. The delegation did not win any medals, and their best performance in any event was ninth by Pieter Gysel in the short track speed skating 1,500 meters event.
Lyo and Merly were the official mascots of the 2010 Summer Youth Olympics held in Singapore. Lyo is an anthropomorphic red male lion whose name stands for "Lion of the Youth Olympics", while Merly is an anthropomorphic blue female Merlion whose name combines "mer" with "liveliness" and "youthfulness". The duo represent several Olympic values and traits of Singapore. Cubix International designed the mascots, while another local company, Mascots and Puppets Specialists, developed their costumes. Before and during the Youth Olympics, Lyo and Merly appeared in school events, launches and roadshows. They also participated in pre-National Day Parade activities, were displayed at competition venues and were featured in Youth Olympics memorabilia.
2012 Summer Olympics marketing was a long running campaign that began when London won its bid to host the games in 2005.
2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007.
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