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| 2018 Winter Olympics |
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2018 Winter Olympics marketing was a long running campaign that began when Pyeongchang won its bid to host the games in 2011.
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| Part of a series on |
| 2018 Winter Olympics |
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2018 Winter Olympics marketing was a long running campaign that began when Pyeongchang won its bid to host the games in 2011.
The emblem for the Games was unveiled on 3 May 2013. It is a stylised representation of the hangul letters ㅍ p and ㅊ ch, these being the initial sounds of 평창Pyeongchang. The left-hand symbol is said to represent the Korean philosophical triad of heaven, earth and humanity (Korean : 천지인cheon-ji-in), and the right-hand symbol represents a crystal of ice. [1] In the emblem and all official materials, Pyeongchang was stylised in CamelCase as "PyeongChang", in order to alleviate potential confusion with Pyongyang, the similarly-named capital of neighbouring North Korea. [2]
5 primary colours were used, with venues using one of these colour families for branding. Different venues had different colours depending on the sport.
The official mascots of the 2018 Winter Olympics and Paralympics were unveiled on 2 June 2016. The Olympic mascot, Soohorang (Korean: 수호랑), is a white tiger. The mascot's name is a portmanteau of "Sooho", a Korean word for "protection", and "Rang" which is derived both from the Korean word for "tiger" and from the name of a traditional Korean folk song originating from Gangwon Province. [3] Tigers have a strong association with Korean culture and folklore.
| Tournament information | |
|---|---|
| Sport | StarCraft II |
| Location | Pyeongchang, South Korea |
| Administrator | Electronic Sports League |
| Final positions | |
| Champions |  Sasha "Scarlett" Hostyn |
| Runner-up |  Kim "sOs" Yoo-jin |
In June 2017, Ubisoft announced that it would release an expansion pack for its winter sports video game Steep entitled Road to the Olympics, which features new game modes and content inspired by the 2018 Winter Olympics. [4] [5]
In November 2017, the IOC announced it would support and sponsor an Intel Extreme Masters StarCraft II tournament in Pyeongchang preceding the Games. Its support of the tournament as a de facto demonstration event came on the heels of a report by the IOC which recognised that eSports "could be considered as a sporting activity". [6] [7] [8] The tournament was won by Sasha "Scarlett" Hostyn of Canada; she became the second North American pro to place first at a major StarCraft II tournament in South Korea, and the first woman to win a major tournament. [9] [10]
The 2018 Winter Olympics saw increasing granularity in official sponsorships for technology vendors; Intel signed with the IOC to become part of its Worldwide Olympic Partner program, to promote 5G wireless technology, as well as broadcasting technology such as 360-degree video and virtual reality. Alibaba Group was also named the official e-commerce and cloud services provider. These categories affected how the vendors were allowed to promote themselves within the context of the Olympics: Samsung could showcase VR experiences but only within the context of its own smartphones due to Intel's sponsorship rights in relation to VR; Alibaba could not promote Alipay due to Visa Inc. sponsorship rights; and Intel could not promote end-user applications of 5G due to national sponsorship rights held by KT Corporation. [11] [12]
In 2015, Japanese automaker Toyota became the first-ever Worldwide Olympic Partner in the "Mobility" category, beginning 2017. However, Toyota elected to waive its domestic sponsorship rights for these Games to Hyundai Motor Company and Kia Motors, citing their near-dominance of the South Korean automobile industry, as well as their support of the Pyeongchang bid. As a result, Toyota did not perform any Olympic-related marketing in South Korea, the fleet of official IOC vehicles were provided by Hyundai and Kia, while Hyundai used the Games to showcase its Nexo hydrogen fuel cell SUV and self-driving vehicle technology. [13] [14] [15] [16] [17]
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The 2018 Winter Olympics, officially the XXIII Olympic Winter Games and also known as PyeongChang 2018, were an international winter multi-sport event held between 9 and 25 February 2018 in Pyeongchang, South Korea, with the opening rounds for certain events held on 8 February, a day before the opening ceremony.
The 2018 Winter Paralympics, the 12th Paralympic Winter Games, and also more generally known as the PyeongChang 2018 Paralympic Winter Games, were an international multi-sport event for athletes with disabilities governed by the International Paralympic Committee (IPC), that was held in Pyeongchang, South Korea, from 9 to 18 March 2018. They were the second Paralympics to be held in South Korea, following the 1988 Summer Paralympics in Seoul.
PyeongChang 2018 was the successful bid to host the 2018 Winter Olympics, to be held in Pyeongchang.
The PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Winter Games (POCOG) is an organisation that oversees the planning and development of the 2018 Winter Olympic and Paralympic Games. POCOG's headquarters is located in the host city of PyeongChang with two offices in Gangneung and Seoul.
South Korea competed at the 2018 Winter Olympics in Pyeongchang, from 9 to 25 February 2018, as the host nation. It was represented by 122 competitors in all 15 disciplines.
The ice hockey (hockey) competitions of the 2018 Winter Olympics were played at two venues within the Gangneung Coastal Cluster in Gangneung, South Korea. The Gangneung Hockey Centre, which seats 10,000, and the Kwandong Hockey Centre, which seats 6,000, were both originally scheduled to be completed in 2016 but appear to have been completed in early 2017. Both venues contain Olympic-sized rinks.
The curling competition of the 2018 Winter Olympics was held between 8 and 25 February 2018 at the Gangneung Curling Centre. This was the seventh time that curling is on the Olympic program. In each of the men's and women's competitions, ten nations competed. A third competition was added for the 2018 Olympics, mixed doubles, in which teams consist of one woman and one man. There were eight participating countries in the doubles competition.
Soohorang is the official mascot of the 2018 Winter Olympics, and Bandabi is the official mascot of the 2018 Winter Paralympics. Both events were held in Pyeongchang, Gangwon, South Korea. Soohorang is a white tiger and Bandabi is an Asiatic black bear. The mascots were selected through a national tender process held in 2014 and were approved of by the International Olympic Committee (IOC) on June 2, 2016.
The opening ceremony of the 2018 Winter Olympics was held at the Pyeongchang Olympic Stadium in Pyeongchang, South Korea on 9 February 2018. It began at 20:00 KST and finished at approximately 22:20 KST. The Games were officially opened by President of the Republic of Korea Moon Jae-in.
The closing ceremony of the 2018 Winter Olympics was held on 25 February 2018 from 20:00 to 22:05 KST (UTC+9). The ceremony took place at Pyeongchang Olympic Stadium in Pyeongchang County, South Korea.
During the 2018 Winter Olympics Parade of Nations at the 2018 Winter Olympics opening ceremony, beginning at 20:00 KST (UTC+9) on 9 February 2018, athletes bearing the flags of their respective nations led their national delegations as they paraded into the Pyeongchang Olympic Stadium in the host city of Pyeongchang, South Korea. 92 teams qualified to compete.
France competed at the 2018 Winter Olympics in Pyeongchang, South Korea, from 9 to 25 February 2018, with 106 competitors in 11 sports. They won 15 medals in total, five gold, four silver and six bronze, ranking 9th in the medal table.
Latvia competed at the 2018 Winter Olympics in Pyeongchang, South Korea, from 9 to 25 February 2018, with 34 competitors in 9 sports. They won one bronze medal in two-man bobsleigh and ranked 28th in the medal table.
Hungary competed at the 2018 Winter Olympics in PyeongChang, South Korea, from 9 to 25 February 2018. With the men's 5000 metre relay victory in short track speed skating, the nation had won its first ever Winter Olympic gold, and first Winter medal since 1980. Hungarian athletes have participated in all Winter Olympic Games.
Israel competed at the 2018 Winter Olympics in Pyeongchang, South Korea, from 9 to 25 February 2018, with ten competitors in four sports.
North Korea competed in the 2018 Winter Olympics in Pyeongchang, South Korea. Pair skaters Ryom Tae-ok and Kim Ju-sik qualified for the Games, but the North Korean National Olympic Committee failed to enter them by the 30 October 2017 deadline. On 9 January 2018, North Korea agreed in negotiations with South Korea to send both athletes and a delegation to the Winter Olympics.
Croatia competed at the 2018 Winter Olympics in Pyeongchang, South Korea, from 9 to 25 February 2018, with 19 competitors in four sports.
The Korea women's national ice hockey team is a representative side which is composed of players from both South Korea and North Korea.
The 2024 Winter Youth Olympics, officially known as the IV Winter Youth Olympic Games and commonly known as Gangwon 2024, were a winter multi-sport event, cultural festival, and fourth edition of the Winter Youth Olympics held between 19 January and 1 February 2024 in Gangwon Province, South Korea.
