2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007.
2014 Winter Olympics marketing was a long running campaign that began when Sochi won its bid to host the games in 2007.
The emblem of the 2014 Winter Olympics was unveiled in December 2009. While more elaborate designs with influence from Khokhloma were considered, organizers chose to use a more minimalistic and "futuristic" design instead, consisting only of typefaces with no drawn elements at all. The emblem was designed so that the "Sochi" and "2014" lettering would mirror each other vertically, "reflecting" the contrasts of Russia's landscape (such as Sochi itself, a meeting point between the Black Sea and the Western Caucasus). [1] Critics, including Russian bloggers, panned the logo for being too simplistic and lacking any real symbolism; Guo Chunning, designer of the 2008 Summer Olympics emblem Dancing Beijing , criticized it for its lack of detail, and believed it should have contained more elements that represented winter and Russia's national identity, aside from its blue color scheme and its use of .ru, the top-level domain of Russia. [1]
The Games' official slogan, Hot. Cool. Yours. (Жаркие. Зимние. Твои.), was unveiled on 25 September 2012, 500 days before the opening ceremony. [2] Presenting the slogan, SOC president Dmitry Chernyshenko explained that it represented the "passion" and heated competition of the Games' athletes, the contrasting climate of Sochi, and a sense of inclusion and belonging. [3] [4]
For the first time in Olympic history, a public vote was held to decide the mascots for the 2014 Winter Olympics; the 10 finalists, along with the results, were unveiled during live specials on Channel One. On 26 February 2011, the official mascots were unveiled, consisting of a polar bear, a snow hare, and a snow leopard. The initial rounds consisted of online voting among submissions, while the final round involved text messaging. [5] [6]
Most Olympic brands choose to represent themselves with 3 or 4 "primary" colours which are often symbolic to the region, as well as "secondary" colours not found in the logo which are often found in less common symbols and/or graphics. Sochi, however, made a statement to symbolise the diversity of Russia, and used over 30 colours from all over the spectrum, in 90 different patterns, all put together in a graphic designed to resemble a quilt. 5 different colour families were used at different venues around the games; Red Orange and Yellow, Yellow and Green, Green and Blue, Blue and Purple, and Purple and Pink. Non-venue areas, as well as volunteer jackets and other public spaces featured all 5 colour families together in one.
In commemoration of the Games, Russian Post released a series of postage stamps depicting athletes, venues, and the mascots of the Games. [7]
The official Olympic video game is the fourth game in the Mario & Sonic series, Mario & Sonic at the Sochi 2014 Olympic Winter Games . It was released by Nintendo for the Wii U on 8 November 2013 in Europe, and 15 November 2013 in North America. [8] Others were Sochi 2014: Ski Slopestyle Challenge for Android operating system and Sochi 2014: Olympic Games Resort for online social network Facebook. [9]
The Bank of Russia issued special coins and 100-ruble notes for the Games. [7]
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Misha, also known as Mishka or The Olympic Mishka, is the name of the Russian Bear mascot of the 1980 Moscow Olympic Games. He was designed by children's books illustrator Victor Chizhikov.
The Olympic games have been featured in numerous sport video games officially licensed by the International Olympic Committee or not. These games have more than one event and/or several sports, and have an Olympic theme.
The 2014 Winter Paralympics, the 11th Paralympic Winter Games, and also more generally known as the Sochi 2014 Paralympic Winter Games, were an international multi-sport event for athletes with disabilities governed by the International Paralympic Committee (IPC), held in Sochi, Russia from 7 to 16 March 2014. 45 National Paralympic Committees (NPCs) participated in the Games, which marked the first time Russia ever hosted the Paralympics. The Games featured 72 medal events in five sports, and saw the debut of snowboarding at the Winter Paralympics.
Each Olympic Games has its own Olympic emblem, which is a design integrating the Olympic rings with one or more distinctive elements. They are created and proposed by the Organising Committee of the Olympic Games (OCOG) or the National Olympic Committee (NOC) of the host country. It is the responsibility of the International Olympic Committee (IOC) to approve Olympic emblems for the Olympic games. The Olympic emblems are used in promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. All emblems are the property of the IOC.
The Paralympic symbols are the icons, flags, and symbols used by the International Paralympic Committee to promote the Paralympic Games.
Mario & Sonic at the Olympic Games is a crossover sports and party game developed by the Sega Sports R&D Department. It is the first installment on the Mario & Sonic series. It was published by Nintendo in Japan and by Sega in other regions, and released on the Wii in November 2007 and the Nintendo DS handheld in January 2008. The first official video game of the 2008 Summer Olympic Games, it is licensed by the International Olympic Committee (IOC) through exclusive licensee International Sports Multimedia (ISM), and is the first official crossover game to feature characters from both the Mario and Sonic the Hedgehog series.
2008 Summer Olympics marketing has been a long running campaign that began since Beijing won its bid to host the games in 2001.
Mario & Sonic at the Olympic Winter Games is a 2009 sports and party game developed by Sega. Like its predecessor, it was published by Nintendo for Japan and Korea and by Sega in the Western world. The game is officially licensed by the International Olympic Committee (IOC) through exclusive license International Sports Multimedia. The game is the third official crossover title to feature characters from both Mario and Sonic's respective universes, the first and second being the game's predecessor Mario & Sonic at the Olympic Games and Super Smash Bros. Brawl respectively. It was released on the Wii and the Nintendo DS in October 2009, and is the first official video game of the 2010 Winter Olympic Games.
The mascots for the 2014 Winter Olympics and the 2014 Winter Paralympics were revealed on February 26, 2011. A shortlist of ten Olympic and three Paralympic designs had been shown to the public on February 7, 2011.
Zoich was a proposed mascot for the XXII Winter Olympics from the official online poll to select a mascot for the 2014 Sochi games. Despite being a popular Internet character, the committee chose not to introduce it to the final round of the voting. Throughout the online voting, it was the most popular mascot from those submitted. It took around 40 minutes for Zoich to be voted to the top spot.
Mario & Sonic at the London 2012 Olympic Games is a 2011 crossover sports and party game developed by Sega Japan. It was published by Nintendo in Japan and Korea and by Sega elsewhere. As the third instalment in the Mario & Sonic series, it was released on the Wii on 11 November 2011 in North America, 18 November 2011 in Europe, and 26 December 2011 in Japan. It was also released for the Nintendo 3DS in February 2012. Mario & Sonic is the official video game of the 2012 Summer Olympics and is licensed by the International Olympic Committee through exclusive licensee International Sports Multimedia. The game is the only Wii title to come in a yellow keep case.
Mario & Sonic at the Sochi 2014 Olympic Winter Games is a 2013 crossover sports/party video game for the Wii U. It is the fourth game in the Mario & Sonic series, the first to be released on the Wii U and is the official video game for the 2014 Winter Olympics that were held in Sochi. It was released on November 8, 2013, in Europe, November 9, 2013, in Australia, November 15, 2013, in North America, and December 5, 2013, in Japan.
The 3rd CISM World Winter Games were held in Sochi, Russia from 23 to 27 February 2017.
The 2022 Asian Para Games, also known as the IV Asian Para Games, and commonly known as the Hangzhou 2023 Asian Para Games, is a multi-sport event that parallels the 2022 Asian Games which will held for Asian athletes with disability in Hangzhou, Zhejiang, China from 22 to 28 October 2023. Hangzhou will be the second Chinese city to host the Asian Para Games, after Guangzhou in 2010.
2010 Winter Olympics marketing has been a long running campaign that began since Vancouver won its bid to host the games in 2003.
2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
2018 Winter Olympics marketing was a long running campaign that began when Pyeongchang won its bid to host the games in 2011.
2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
2022 Winter Olympics marketing was a long running campaign that began since Beijing won its bid to host the games in 2015.
2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.
