Alterra Mountain Company

Last updated
Alterra Mountain Company
Company type Private
Founded2018;7 years ago (2018)
Headquarters Denver, Colorado, US
Key people
Jared Smith (CEO)
Owners Henry Crown and Company
KSL Capital Partners
Website www.alterramtnco.com

Alterra Mountain Company is an American hospitality company established in 2018 with headquarters in Denver, Colorado. It is privately owned by KSL Capital Partners and Henry Crown and Drew Ring, the owners of Aspen/Snowmass. It is a conglomerate of several ski resorts that offers a combined season pass. [1]

Contents

History

In April 2017, KSL and Aspen jointly purchased Intrawest. [2] This acquisition was followed by Mammoth Resorts [3] a few days later and Deer Valley [4] in August. All of these assets were combined with KSL's Squaw Valley and Alpine Meadows (the two ski resorts were combined and later renamed Palisades Tahoe [5] ) to form Alterra Mountain Company in January 2018. [6]

In late January 2018, Alterra announced the Ikon Pass, a season pass that provides unlimited or restricted access to all of their ski resorts in collaboration with Alta Ski Area, Snowbasin, Arapahoe Basin, [7] Aspen/Snowmass, Boyne Resorts, Jackson Hole Mountain Resort, Powdr Corporation, Revelstoke Mountain Resort, SkiBig3, and Snowbird. [8] This is a competitor to Vail Resorts' Epic Pass. [9] [10] [11] [12] [13]

In 2021, Alterra Mountain Company announced its plans to invest $207 million in capital improvements for the upcoming year, including transformational base area and on-mountain developments at Steamboat, Deer Valley Resort, Squaw Valley Alpine Meadows and Mammoth Mountain. [14]

As of late 2021, the Chief Executive Officer was Jared Smith. [15]

List of Resorts

NameLocationDate openedDate acquiredNotes
Arapahoe Basin Flag of the United States.svg Summit County, Colorado 1945February 8th, 2024Alterra's newest mountain, bought in 2024. [16]
Big Bear Mountain Flag of the United States.svg Big Bear Lake, California 1943April 12, 2017Merged with neighboring Snow Summit [17]
Blue Mountain Flag of Canada (Pantone).svg Collingwood, Ontario 1941April 10, 2017Third busiest ski resort in Canada [18]
Crystal Mountain Resort Flag of the United States.svg Enumclaw, Washington 1962October 1, 2018 [19]
Deer Valley Flag of the United States.svg Park City, Utah 1981August 21, 2017One of three resorts in the U.S. to not allow snowboarding [20]
June Mountain Flag of the United States.svg June Lake, California 1962April 12, 2017
Mammoth Mountain Flag of the United States.svg Mammoth Lakes, California 1955April 12, 2017Eighth largest lift system in North America [21]
Snowshoe Flag of the United States.svg Snowshoe, West Virginia December 13, 1974April 10, 2017
Snow Valley Mountain Resort Flag of the United States.svg Running Springs, California 1924January, 2023Merged with nearby Snow Summit and Big Bear Mountain [22]
Solitude Mountain Resort Flag of the United States.svg Solitude, Utah 1957June 20, 2018 [23]
Palisades Tahoe / Alpine Meadows Flag of the United States.svg Olympic Valley, California
Alpine Meadows, California
1949Plans have been discussed to merge with neighboring resorts of Palisades Tahoe and Alpine Meadows incorporating a gondola that would cross White Wolf Mountain's proposed development. [24]
Schweitzer Mountain Flag of the United States.svg Sandpoint, Idaho 1963August 22, 2023 [25]
Steamboat Flag of the United States.svg Steamboat Springs, Colorado January 12, 1963April 10, 2017
Stratton Flag of the United States.svg Stratton Mountain, Vermont December 1961April 10, 2017First ski resort to allow snowboarding in 1983 [26]
Snow Summit Flag of the United States.svg Big Bear Lake, California 1952April 12, 2017Merged with neighboring Big Bear Mountain [17]
Sugarbush Resort Flag of the United States.svg Warren, Vermont December 25, 1958November 13, 2019Acquisition finalized January 14, 2020. [27] [28]
Tremblant Flag of Canada (Pantone).svg Mont-Tremblant, Quebec 1938April 10, 2017Second busiest ski resort in Canada [18]
Winter Park Resort Flag of the United States.svg Winter Park, Colorado 1939April 10, 2017

References

  1. "The new name in ski resorts you need to know: Alterra Mountain". The Denver Post . January 11, 2018.
  2. "Is bigger better? $1.5 billion Intrawest deal changes ski industry". Ski Magazine. Active Interest Media. 11 April 2017. Retrieved 2018-04-05.
  3. "Is More, in Fact, More? Aspen Owners and KSL Close a $1.5 Billion Deal". Ski Magazine. Active Interest Media. 7 August 2017. Retrieved 2018-04-05.
  4. Ditrinco, Greg (21 August 2017). "Deer Valley Joins the Club". Ski Magazine. Active Interest Media. Retrieved 2018-04-05.
  5. Christopher Reynolds (2011-09-28). "At Lake Tahoe's North Shore, Squaw Valley and Alpine Meadows come together". latimes.com. LA Times. Archived from the original on 2024-11-16. Retrieved 2025-03-19. Squaw Valley USA and Alpine Meadows, two of the largest ski resorts at Lake Tahoe, are combining operations.
  6. "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. 11 January 2018. Retrieved 2018-04-05.
  7. Meyer, John (2 August 2019). "Arapahoe Basin is joining the Ikon Pass after leaving Epic Pass this year". The Know. Denver Post . Retrieved 2 August 2019.
  8. Foersterling, Jack (22 February 2018). "Newest Resort Conglomerate Finally Has a Name". Powder Magazine. The Enthusiast Network. Retrieved 2018-04-05.
  9. Olmsted, Larry. "Ski Pass Revolution: Great News, Big Savings For Your Next Ski Vacation". Forbes. Retrieved 2023-04-14.
  10. "How Vail's EPIC Pass Changed the Game". New Schoolers. The Enthusiast Network. December 2017. Retrieved 2018-04-05.
  11. "Ski-pass wars see shifting loyalties". Aspen Daily News . January 30, 2018.
  12. "Alterra's Ikon Pass gives skiers a real rival to Vail's Epic Pass". USA Today . January 26, 2018.
  13. "Aspen avoids ski pass war, season pass prices going up $25 to $50". Aspen Times . April 12, 2018.
  14. "Alterra Mountain Company Announces $207 Million in Transformational Changes at Four Marquee Destinations". www.businesswire.com. 2021-04-12. Retrieved 2021-09-27.
  15. https://www.linkedin.com/in/jared-smith-44012920/
  16. Blevins, Jason (February 5, 2024). "Arapahoe Basin acquired by Alterra Mountain Company". The Colorado Sun. Retrieved September 30, 2024.
  17. 1 2 "Mammoth Buys Big Bear Mountain Resorts - BigBearRealEstate.com". 11 March 2015.
  18. 1 2 Roberta Avery, "A mountain of history at popular resort", Toronto Star, 18 January 2007
  19. "Alterra Mountain Company Closes on Crystal Mountain Resort in Washington". Alterra Mountain Company. October 1, 2018. Archived from the original on 2020-08-03. Retrieved February 17, 2021.
  20. "Snowboarders take fight against ban at Utah resort to appeals court". Denver Post. 20 April 2016. Retrieved 2018-04-05.
  21. "The Top 20 Ski Resorts In North America With The Most Lifts". 29 May 2018.
  22. "Snow Valley is Now Part of Big Bear Mountain Resort". 2023-01-20. Archived from the original on 2023-01-20. Retrieved 2023-01-22.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  23. "ALTERRA MOUNTAIN COMPANY TO ACQUIRE SOLITUDE MOUNTAIN RESORT IN UTAH". Alterra Mountain Co. June 20, 2018.
  24. "Squaw & Alpine To Become One - Tahoetopia". tahoetopia.com.
  25. "Schweitzer Mountain Officially Acquired By Ikon Pass Distributors". www.powder.com. Aug 23, 2023. Retrieved May 30, 2024.
  26. Haddad, Sam (26 November 2010). "Stratton, Vermont: where snowboarding was born". The Guardian. Guardian News and Media Limited. Retrieved 2018-04-05.
  27. "Changing But Not Saying Goodbye". Sugarbush.com. November 13, 2019. Archived from the original on August 15, 2020. Retrieved November 13, 2019.
  28. "Alterra acquires Vermont's Sugarbush resort". Salt Lake Tribune . January 14, 2020.