Plot
Herschel Greenbaum and wife, Sarah, are struggling Jewish laborers from Eastern Europe. They emigrate from their shtetl to America in 1919, after their village is rampaged by Russian Cossacks. He finds a job at a pickle factory and saves up enough to purchase two graves at a Jewish cemetery. Meanwhile, Sarah becomes pregnant with their son. One day, while working, Herschel falls into a vat of pickles just as the factory is closed for health reasons, leaving him brined for 100 years.
Waking up in Brooklyn in 2019, Herschel discovers that his only living relative is his great-grandson Ben. Ben works as a freelance app developer and is currently developing the app "Boop Bop", a service that checks companies' ethics when buying their products. Ben reluctantly agrees to go with Herschel to the cemetery where Sarah and his son along with Ben's parents are buried. Herschel is disgusted to find the cemetery is in shambles with a Russian vodka billboard overlooking it. This causes him to assault construction workers putting up the billboard, leading to him and Ben being arrested.
Ben bails them out of jail. Now he finds that he can't get investors for his app due to his new criminal record, so he disowns Herschel.
Herschel decides to begin a pickle business using leftover pickles discarded by groceries and restaurants and a cart he builds himself out of leftover material. He seeks to buy and remove the billboard overlooking the cemetery. Herschel's homemade pickles are a huge success and create a sensation over social media. However, Ben, in his jealousy, tells health inspectors that Herschel has been using discarded produce, causing him to be fined $12,000. Herschel bounces back from this with the assistance of unpaid interns, causing his business to become even more popular. He uses his new-found wealth to refurbish the cemetery and remove the billboard. Herschel's success leads to Ben envying him even more.
Ben then tells Herschel to download Twitter, and with the help of his intern, begins tweeting controversial statements. While initially met with protests and boycotts, Herschel is then seen as an icon of free speech and empowerment. Herschel is courted by the media who turn him into iconoclastic hero, although Herschel still doesn't fully understand the modern world. During a televised interview program, Ben shows up in disguise and during the question-and-answer session, he asks him his thoughts on controversial subjects knowing Herschel will blurt out something inadvertently offensive, as usual. Sure enough, Herschel's rant causes a public backlash. Now despised, the government investigates his citizenship status and attempts to deport him after his immigration files can not be located.
Herschel arrives at Ben's apartment, and Ben reluctantly agrees to help him get to the Canadian border. Through this, Ben and Herschel begin to reconcile their relationship. Herschel states that he is disappointed that Ben is more committed to his app than his family's legacy. Ben admits that he tried to sabotage Herschel's business. In his anger, Herschel strikes Ben, steals his backpack and clothes, shaves his beard and escapes posing as Ben.
Due to their striking resemblance, Herschel turns in Ben to the police and falsely identifies him as Herschel. The real Ben is put on trial and fails to convince the judge that he is in fact Ben and Herschel has taken him place. Ben is then deported and sent to village where Hershel was born.
In Ben's apartment, Herschel discovers that the app's name, "Boop Bop", was actually from an old childhood drawing Ben made for his parents. Herschel realizes that the app he derided was really Ben's way of memorializing his late parents. Feeling responsible for Ben, Herschel travels back to his former shtetl where he finds Ben homeless and taken in by kind strangers in a local synagogue. They reconcile, and some time later return to Brooklyn, with plans to start a business together developing a pickle-selling website.
Production
Seth Rogen and Simon Rich began to discuss the idea for the film as early as 2007. [4] On May 29, 2013, it was announced that Sony Pictures had acquired the screen rights to the short story "Sell Out" by Rich. Producers were set to consist of Rogen, Evan Goldberg, and James Weaver, while Rich was expected to serve as an executive producer. Production companies involved with the film were slated to include Point Grey Pictures. [5]
On September 27, 2018, it was announced that Brandon Trost was attached to direct the film, after working as director of photography in numerous films starring Seth Rogen, and that Rich would write the film, while additional producers included Alexandria McAtee. [6] [7]
Alongside the directing announcement, it was confirmed that the film would star Rogen. [6] [7] On November 26, 2018, it was announced that Maya Erskine, Sarah Snook, Eliot Glazer, Kalen Allen, Molly Evensen, and Kevin O'Rourke had joined the cast (although Erskine ultimately did not appear in the film). [8] Principal photography took place in Pittsburgh, Pennsylvania from October 29 to December 22, 2018. [9] [10] In an interview with Corridor Digital , Rogen revealed that they spent a month shooting his scenes as Herschel before shooting his scenes as Ben, as he wanted Herschel's beard to be authentic. [11]
Reception
On review aggregator Rotten Tomatoes, the film holds an approval rating of 72% based on 165 reviews, with an average rating of 6.1/10. The website's critics consensus reads, "An American Pickle lacks the tart snap viewers might expect given its creative premise, but Seth Rogen's dual performance makes this a low-key comedy to relish." [20] On Metacritic, the film has a weighted average score of 58 out of 100, based on 39 critics, indicating "mixed or average" reviews. [21]
Writing for The Hollywood Reporter , David Rooney said: "An American Pickle is neither the most substantial nor the most sophisticated comedy, but its soulful sweetness outweighs its flaws." [22] Barry Hertz of The Globe and Mail gave the film three out of four stars and wrote: "[Rogen] also manages to make the film's har-har dual-role conceit work beyond mere shtick. There is Herschel, and there is Ben, and Rogen plays each one of them with a decidedly unique energy. Meanwhile, director Brandon Trost, a longtime cinematographer for such Rogen films as Neighbors and The Interview , makes the mensch-on-mensch action seem as real as can be." [23]
Owen Gleiberman of Variety called the film "too cantankerous to be funny and too preposterous to believe" and wrote that "An American Pickle, in its ethnically satirical and scattered way, lacks the integrity of its own ridiculousness. It's pungent but flavorless: an unkosher dill." [24]
