Are You Being Served?

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Are You Being Served?
AYBS title.jpg
Typical intertitle
Genre Sitcom
Created by
Written by
Directed by
Starring
Theme music composer Ronnie Hazlehurst
Country of originUnited Kingdom
Original languageEnglish
No. of series10
No. of episodes70 (list of episodes)
Production
Executive producer David Croft
Producers
  • David Croft
  • Harold Snoad
  • Bob Spiers
  • Martin Shardlow
Running time30 minutes
Production company BBC
Original release
Network BBC1
Release8 September 1972 (1972-09-08) 
1 April 1985 (1985-04-01)
Related

Are You Being Served? is a British television sitcom that was broadcast from 1972 to 1985. It was created and written by David Croft, who also served as executive producer and director, and Jeremy Lloyd. Michael Knowles and John Chapman also wrote certain episodes. Produced by the BBC, [1] the series starred Mollie Sugden, Trevor Bannister, Frank Thornton, John Inman, Wendy Richard, Arthur Brough, Nicholas Smith, Larry Martyn, Harold Bennett and Arthur English.

Contents

Set in London, the show follows the misadventures and mishaps of the staff and their regular rotating series of customers at the retail ladies' and gentlemen's clothing departments in the flagship department store of a fictional chain called Grace Brothers.

The series was broadcast on the BBC for ten series, totalling 69 episodes between 8 September 1972 and 1 April 1985 – including five Christmas specials. The sitcom proved a ratings hit with UK audiences, and gained international recognition when broadcast across several English-speaking countries, including Canada, New Zealand, Australia, the Republic of Ireland, and the United States; the latter gaining it a loyal following when PBS television stations began airing reruns in the mid-1980s, along with other British sitcoms.

Are You Being Served? was one of several series predominate of the period that was adapted into a feature film release. It was adapted into the 1977 film of the same name and was also followed by the spin-off series Grace & Favour with the same main cast in 1991–1992. In 2004, it was ranked 20th in a television countdown of Britain's Best Sitcom . [2] A one-off episode with a new cast was created in 2016. Both the sitcom - including its pilot and Christmas specials - the spin-off and the film have since been released on DVD.

Premise

Are You Being Served? focuses on the lives of the staff of the fictional department store Grace Brothers, who work within the clothing departments for men and women respectively, alongside their senior staff, maintenance workers and the store's owner. The sitcom focused on the staff dealing with various issues such as frictions between each other, ideas to improve sales, and the effects of local events that impacted the store's running. A key humorous base of the series was a parody of the British class system, which permeated a range of relationships and interactions between the show's characters, such as conversations between the maintenance men and sales personnel or management. The episodes rarely featured locations outside the store, mostly being focused on the shop floor used by the two departments, and the staff-only areas. Characters also rarely addressed each other by their first names, even after work, instead using their surnames in the manner of "Mr", "Miss", or "Mrs".

The sitcom featured humour based on sexual innuendo, misunderstanding, mistaken identity, farce, and occasional slapstick. In addition, there were sight gags generated by outrageous costumes which the characters were sometimes required to wear for store promotions, and gaudy store displays sometimes featuring malfunctioning robotic mannequins. The show is remembered for its prolific use of double entendres. Alongside the comedy, some episodes also conducted specialised dance routines which were choreographed either to be natural or sometimes comedic in effect.

Production

Programme conception

The idea for the show came from Lloyd's brief period in the early 1950s working at Simpsons of Piccadilly, a clothing store which traded for over 60 years until its closing in 1999. [3] The inspiration for the store has also been credited to the former Clements of Watford where the concept of the floor walker character Captain Peacock was devised. [4]

Airing

Logo used for the pilot episode and series one; from series two onwards, the quotation marks were removed. Are You Being Served series 1 logo.svg
Logo used for the pilot episode and series one; from series two onwards, the quotation marks were removed.

The pilot episode was created as part of the Comedy Playhouse series, although the BBC had originally chosen not to broadcast the programme. The pilot was used as a filler during the 1972 Summer Olympics when the coverage of the games was interrupted by the Munich massacre on 8 September 1972, leading to a full series being produced. [5] The pilot episode was repeated before the first series began, on 14 March 1973. Although the first series was aired in the same timeslot as Coronation Street on ITV, consequently receiving relatively little attention, the repeats shown later in the year were much more successful. [6]

The show became a ratings hit and, after a successful 13-year run, Are You Being Served? came to an end on 1 April 1985.

Of the original cast, only Frank Thornton, Mollie Sugden, John Inman, Wendy Richard and Nicholas Smith appeared in all 69 episodes. The same five later featured in the sequel sitcom, Grace & Favour (also known as Are You Being Served? Again!). The cast performed in character for a stage sketch on the BBC1 programme Variety on 19 June 1976.

Restoration of the 1972 pilot

Although the pilot was produced in colour, the videotape was wiped in the 1970s, leaving only a 16mm black-and-white film telerecording, which was made for international syndication to countries where colour television broadcasts had not been adopted. [7] In 2009, the pilot episode was restored to colour using the colour recovery technique previously used for the Dad's Army episode "Room at the Bottom". The restored colour version was first shown on BBC2 on 1 January 2010 as part of a special Are You Being Served? night. As of 2024, the colour version has yet to be released on DVD or Blu-ray.

Theme song

Cast

Cast of Are You Being Served?
Aybs1981.jpg
Series 8 cast of 1981. (left to right): (top) Arthur English, Wendy Richard, Benny Lee, Mike Berry; (bottom) Nicholas Smith, Frank Thornton, Mollie Sugden, Vivienne Johnson, John Inman, Kenneth Waller, Louise Burton

Episodes

SeriesEpisodesOriginally aired
First airedLast aired
Pilot 8 September 1972 (1972-09-08)
1 521 March 1973 (1973-03-21)18 April 1973 (1973-04-18)
2 514 March 1974 (1974-03-14)11 April 1974 (1974-04-11)
3 927 February 1975 (1975-02-27)17 April 1975 (1975-04-17)
4 78 April 1976 (1976-04-08)12 May 1976 (1976-05-12)
5 725 February 1977 (1977-02-25)8 April 1977 (1977-04-08)
Film 31 July 1977 (1977-07-31)
6 615 November 1978 (1978-11-15)26 December 1978 (1978-12-26)
7 819 October 1979 (1979-10-19)26 December 1979 (1979-12-26)
8 79 April 1981 (1981-04-09)24 December 1981 (1981-12-24)
9 622 April 1983 (1983-04-22)27 May 1983 (1983-05-27)
10 718 February 1985 (1985-02-18)1 April 1985 (1985-04-01)
Special 28 August 2016 (2016-08-28)

Are You Being Served? was initially broadcast from 1973 to 1985. Each series had between five and nine episodes. Counting the pilot episode, all episodes and specials from the series, and the film, the show ran for sixty-nine episodes and ten series. Each episode was self-contained, with no continuing story or theme throughout the series.

Film

In 1977, as for many other British sitcoms of the time, a feature film was released. The film version of Are You Being Served? followed the staff of Grace Brothers taking a package holiday together while the store is closed for redecoration, a loose adaptation of the play version from the year before. Set in the fictional resort of Costa Plonka, in Spain, the entire cast of the television series reprised their roles in the film. [12] Reviews of the film were generally mixed, with the Monthly Film Bulletin reviewer John Pym declaring, "The humour consists mainly of withering selection of patent British puns; an inflatable brassiere, some let's-insult-the-Germans jokes and a rickey thunder-box which bolts from the outside are thrown in for good measure." [13]

The Best of Are You Being Served? (1992)

Buoyed by the huge success of the series in the United States, BBC America commissioned a special straight-to-VHS compilation in 1992. Running at 78 minutes, The Best of Are You Being Served featured newly shot scenes of Mr Humphries reminiscing with his elderly mother, Annie, about his time working at Grace Brothers. Both roles were played by John Inman. The additional sequences were filmed in America, when John Inman was in Phoenix, AZ to promote the show on the local PBS channel, and directed by Don Hopfer.

2016 revival

In 2016, a one-off revival episode was announced and filmed at dock10 studios. It was broadcast as part of BBC's Landmark Sitcom Season, a celebration of 60 years of television sitcoms. [14] It was set in 1988 with the original characters, played by a new cast. [15]

Former Only Fools and Horses actor John Challis portrayed Captain Peacock; former Coronation Street actors Sherrie Hewson and Roy Barraclough were cast as Mrs Slocombe and Mr Grainger respectively, and comedian Arthur Smith as Mr Harman. Mr Humphries was portrayed by Jason Watkins, Miss Brahms by Niky Wardley, and Mr Rumbold by Justin Edwards. [16] [17] New characters introduced in the show included Young Mr Grace's grandson, also called Young Mr Grace, played by Mathew Horne; Miss Croft, named as a tribute to series co-creator David Croft, played by Jorgie Porter; and newcomer Mr Conway, played by Kayode Ewumi. The episode was written by Derren Litten. The BBC issued a press release saying: "It's 1988 and Young Mr Grace is determined to drag Grace Brothers into, well 1988, but he has a problem on his hands. Mr Humphries, Captain Peacock, Mr Rumbold and Mrs Slocombe all seem to be stuck in another era. A new member of staff, Mr Conway, joins the team but will he help shake things up or will he just put a pussy amongst the pigeons?" [14]

The episode was aired in August 2016 to universally poor reviews for both the writing and the acting. [18] [19] No further episodes were commissioned.

Other adaptations

Spin-off

Almost immediately after the cancellation of Are You Being Served? in 1985, the cast began suggesting a spin-off to Jeremy Lloyd and David Croft. Though all felt the department store format was exhausted, it was suggested the characters could be moved to a new location. In 1992, most of the original cast reunited for Grace & Favour (known as Are You Being Served Again! in the United States and Canada). The new series followed the characters after Young Mr Grace's death, when they are forced to run a hotel in a dilapidated manor house that was purchased using their pension fund. Grace & Favour ran for two series. [20]

Play

In the summer of 1976, a stage adaptation of Are You Being Served? ran at the Winter Gardens in Blackpool. Directed by Robert Redfarn. John Inman, Mollie Sugden, Frank Thornton, Wendy Richard, and Nicholas Smith reprised their characters from the television show while the characters of Mr Lucas, Mr Grainger, and Mr Mash were recast. The play had basically the same plot as the film version which would debut the next year, though Young Mr Grace's role was omitted entirely and Mr Mash had less to do than Mr Harman in the film. Reviews for the play were mixed; a writer for the Blackpool Diarist of the Stage declared it the funniest show he had seen in thirty years, while Michael Leapman from The Times declared the play to be worthless except for the final line, though he admitted he had never seen the television show. [21] The play has occasionally been run at other theatres since.

American adaptation

In 1979, Garry Marshall, in the midst of success producing and directing Happy Days and its spin-offs, produced a pilot for an American version of Are You Being Served?, Beane's of Boston, remaking the episode, "German Week" for the television pilot.

At the time, Americanised versions of British series, including Three's Company , All in the Family , and Sanford and Son were doing well in the ratings, and Marshall hoped to capitalise on this with his script for the production.

Most of the characters were substantially similar to those of the UK version, with slight name changes in some instances. The one significant difference was that the Rumbold character was replaced by “Franklin Beane” (George O'Hanlon, Jr.), the young nephew of the proprietor who has recently been put in charge of the department.

Jeremy Lloyd's Laugh-In partner, Alan Sues, was cast as Mr Humphries, a decision Lloyd regretted, saying Sues had been miscast.

Other cast included future Magnum, P.I. star John Hillerman as Mr Peacock, Charlotte Rae as Mrs Slocombe, Lorna Patterson as Miss Brahms, Tom Poston as Mr. Beane (the Mr. Grace equivalent), Larry Bishop as Mr. Lucas, Morgan Farley as Mr. Granger, and Don Bexley as Mr. Johnson (the Mash/Harman role).

Ultimately, CBS passed on Beane's of Boston and a full series was not produced. [22]

Australian adaptation

An Australian adaptation, also called Are You Being Served? , ran for two series and sixteen episodes from 1980 to 1981 on Network Ten. It starred John Inman as Mr Humphries, who travels to Australia on loan from Grace Brothers to work for the Grace brothers' cousin, Mr Bone at his department store, Bone Brothers. The name Grace Brothers being the name of an actual department store chain founded in Sydney in 1885. Renamed versions of characters from the original series rounded out the cast including June Bronhill as Mrs Crawford, a copy of Mrs Slocombe, and Reg Gillam as Captain Wagstaff, a copy of Captain Peacock. Jeremy Lloyd adapted episodes for the show from his own scripts from the British Are You Being Served, drawing from the then-new episodes of the seventh series for series one of the Australian version, and a selection of older episodes for series two. Lloyd would later say he hated the process of adapting the episodes, which were mostly left intact with the exception of some topical jokes, which were changed or deleted. [23]

Dutch specials

The TROS, the Dutch broadcaster that showed AYBS? in the Netherlands, invited over the key faces of the original cast twice to reprise their characters on Dutch television (albeit not for a full, half-hour episode). First in 1976, Dutch comedian André van Duin entered a shop and ran into Mr Humphries, Miss Brahms and Mrs Slocombe. [24] A different special was made 1994, on the occasion of the 30 years jubilee of the TROS. This time, the search was for a replacement for Mrs Slocombe, with Mollie Sugden, John Inman, Frank Thornton, Wendy Richard, and Trevor Bannister all reprising their roles. [25] In 1985 John Inman also assisted in character as co-presenter for a quiz. [26]

Reception

The series gained much of its popularity with TV viewers by "pushing the envelope" through its deliberate-yet-subtle use of risqué visual gags, innuendo-infused dialogue and cleverly-disguised sophomoric humour. These comical devices also attracted some mild criticism, in part for relying on sexual stereotypes and double entendres  – e.g., Mrs Slocombe discussing her cat (always referred to as her pussy): "Animals are very psychic; the least sign of danger and my pussy's hair stands on end."

John Inman's portrayal of Humphries' over-the-top antics and sharp-tongued, witty responses, along with his trademark catch-phrase "I'm free!", were enthusiastically embraced by many audience members, and the character evolved into a gay icon in popular culture. Despite this, Inman pointed out that Mr Humphries' true sexual orientation was never explicitly stated in the series, and David Croft said in an interview that the character was not homosexual, but "just a mother's boy". [9] In an episode of the spin-off Grace & Favour , the character is further described as neither a "woman's man" nor a "man's man" and as being "in limbo".

International broadcasts

The series was shown in the United States on PBS stations and on BBC America, as well as in many Commonwealth nations around the world. PBS first began airing it (on 24 stations) in 1987, and viewership steadily climbed as more stations carried it. By the early 1990s, it had gained such a loyal following that American viewers of the show formed fan clubs and were in large attendance wherever cast members made guest appearances.

Are You Being Served? aired in Canada in prime time on Global Television Network in the mid-1980s and late night on YTV. The show aired on Saturday evening prime time from the mid-1980s to late 1990s. It was also available to Canadian viewers from most border PBS stations in the United States.

The series was successfully screened in Australia. It began on ABC Television in 1974 and was repeated by ABC in Australia several times. [27] By 1978, the rights to early episodes had been acquired by the commercial Seven Network who gained a larger audience than it had received on the ABC. [28] Are You Being Served? was ranked as the top-rated show on Australian television for 1978, being watched by 2,255,000 people in five cities. [29] New episodes were aired on ABC until 1984. After that, the last series was broadcast on the Seven Network.

The entire series was screened in New Zealand on TVNZ.

Merchandise

Seven early episodes were novelised for a book, written by Jeremy Lloyd, called Are You Being Served? – Camping in and other Fiascos. This was written in 1976, and republished in 1997 by KQED Books. The seven episodes featured are "Camping In", "Up Captain Peacock", "Wedding Bells", "His and Hers", "Coffee Morning", "The Hand of Fate" and "The Clock".

In 1995, KQED Books published Are You Being Served – The Inside Story by Adrian Rigelsford, Anthony Brown, and Geoff Tibbals, with a foreword by Jeremy Lloyd, and sub-titled: The Inside Story of Britain's Funniest – and Public Television's Favorite – Comedy Series. In 212 pages, the book's six chapters cover: The Cast of Characters, Behind the Scenes, The Episodes, The Spin-offs, Trivia Quiz, and Glossary. ISBN   0-912333-04-9.

In 1999, I'm Free! The Complete Are You Being Served?, a guide to the series, was published by Orion Books. It was written by Richard Webber, with contributions from David Croft and Jeremy Lloyd.

A board game was also produced in the 1970s. Players moved round a board resembling the shop floor to purchase one item from each of the four counters and leave the store, before their opponents and without going over budget.

DVD releases

All episodes exist in the BBC Archives. All ten series, as well as both series of Grace & Favour are now available on DVD in the UK (Region 2). The Are You Being Served? film was released in 2002. A colour-restored version of the original pilot episode has yet to be released commercially.

All ten series, as well as both series of Grace & Favour (in packaging titled Are You Being Served? Again!) and the film are available on DVD in Region 1 (North America).

All ten series, as well as both series of Grace & Favour and the film have been released in Australia (Region 4).

A DVD titled Are You Being Served? – Best of The Early Years and Are You Being Served? Christmas Specials have also been released.

DVD titleDiscsYearEp. #DVD releaseSpecial episodes
Region 1 Region 2 Region 4
Complete Series 1 11972–1973627 August 200225 July 20052 March 2006 The Pilot B&W version
Complete Series 2 11974527 August 200219 September 20058 June 2006
Complete Series 3 21975927 August 200230 January 20065 October 2006 1975 Christmas Special
Complete Series 4 11976727 August 200227 March 20067 March 2007 1976 Christmas Special
Complete Series 5 11977727 August 20025 June 20066 June 2007
Complete Series 6 11978630 September 200328 August 20063 October 2007 1978 Christmas Special
Complete Series 7 11979830 September 200325 August 20086 March 2008 1979 Christmas Special
Complete Series 8 11981830 September 20037 September 20097 August 2008 1981 Christmas Special
Complete Series 9 11983630 September 200324 May 20102 October 2008
Complete Series 10 11985730 September 200313 September 20105 March 2009
Complete Series 1–561972–19773427 August 20022 October 2006N/ASame as individual releases
Complete Series 6–1051978–19853530 September 2003N/AN/ASame as individual releases
Complete Series 1–10111972–1985697 September 2003
11 August 2009
13 September 20101 April 2010Extra Disc with Profile Specials on Mollie Sugden, Wendy Richard etc. The 2009 R1 reissue comes in the smaller 2 disc thinpak cases instead of standard Amaray keep cases.

See also

Notes

  1. "BFI Screenonline: Are You Being Served? (1973–1985)". Screenonline.org.uk. Retrieved 21 April 2014.
  2. "Britain's Best Sitcom – Top 11 to 100". BBC. Retrieved 7 October 2013.
  3. "Going Down: 'Grace Bros' store closes". BBC. 1 February 1999.
  4. "'Watford has Clements running through it'". Watford Observer. 19 October 2018. Retrieved 12 October 2021.
  5. "Obituary: John Inman". BBC News. 8 March 2007. Retrieved 4 October 2015.
  6. Coates, Sam; Asthana, Anushka (9 March 2007). "Obituary – John Inman". The Times. London.
  7. "Vintage British TV: Comedy Playhouse – Are You Being Served? (BBC) 8th September 1972". Vintagebrittv.blogspot.co.uk. 7 January 2010. Retrieved 21 April 2014.
  8. "Grace Brothers – Are You Being Served?". Discogs . 20 October 1996. Retrieved 8 October 2016.
  9. 1 2 "I'm Free! – The Complete Are You Being Served?". Orion Books. 1999.
  10. Slide, Anthony (1996). Some Joe You Don't Know: An American Biographical Guide to 100 British Television Personalities (illustrated ed.). Westport, Fairfield County, Connecticut (United States): Greenwood Publishing Group. p. 122. ISBN   9780313295508.
  11. Slide, Anthony (January 1996). Some Joe You Don't Know: An American Biographical Guide to 100 British Television Personalities. Greenwood Publishing Group. p. 233. ISBN   978-0-313-29550-8.
  12. Rigelsford, Brown, and Tibballs, pp. 181-183
  13. Pym, John (1977). "Are You Being Served?". Monthly Film Bulletin . 44 (516). London: British Film Institute.
  14. 1 2 "BBC – Are You Being Served? is returning to BBC One – Media Centre" . Retrieved 8 October 2016.
  15. "All-star cast of Are You Being Served? remake spotted arriving for filming at Salford Quays". Manchester Evening News .
  16. Guide, British Comedy (22 February 2016). "New Are You Being Served? cast revealed". British Comedy Guide . Retrieved 8 October 2016.
  17. "Alf Garnett back as part of BBC sitcom revival". BBC News. BBC. 10 March 2016. Retrieved 10 March 2016.
  18. "Are You Being Served? made Mrs Brown's Boys look like Wodehouse – review" . The Daily Telegraph . Archived from the original on 12 January 2022.
  19. "Are You Being Served? remake panned by viewers". Your Local Guardian. 29 August 2016.
  20. Rigelsford, Brown, and Tibballs, pp. 175-179
  21. Rigelsford, Brown, and Tibballs, p. 186
  22. Rigelsford, Brown, and Tibballs (1995), p. 187
  23. Rigelsford, Brown, and Tibballs, pp. 187-188
  24. "Zoeken Beeld en Geluid". zoeken.beeldengeluid.nl. Retrieved 12 October 2021.
  25. "Zoeken Beeld en Geluid". zoeken.beeldengeluid.nl. Retrieved 12 October 2021.
  26. "Zoeken Beeld en Geluid". zoeken.beeldengeluid.nl. Retrieved 12 October 2021.
  27. Collier, Shayne. Again and again and again. The Sydney Morning Herald – The Guide: 2 June 1986, p.1, 6.
  28. Semmler, Clement. Why 'Are You Being Served?' is our top-rating program. The Sydney Morning Herald : 25 October 1978, p.8.
  29. "Australian TV shows top ratings". The Canberra Times . 30 December 1978. p. 3. Retrieved 11 August 2013 via National Library of Australia.

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